Impact of Leadership Strategies during COVID-19 at McDonald's Report

This report examines the leadership strategies employed by McDonald's during the COVID-19 pandemic. It explores how the company adapted to the crisis, focusing on key areas such as crisis management, employee motivation, and the shift towards online delivery and digital solutions. The report highlights the importance of self-care for leaders, effective communication with both employees and customers, and the adoption of participative leadership styles to foster innovation and improve employee morale. It also discusses the implementation of social distancing measures and the use of technology to enhance the customer experience. The analysis draws on academic research and practical examples to provide insights into the challenges and successes of McDonald's leadership during this unprecedented time.

The impact of
leadership strategies
during COVID-19 in
McDonald's

IMPACT OF LEADERSHIP STRATEGIES DURING COVID-19
The restaurant industry is getting worst because of existing impact of pandemic as the
lockdown is ordered in the restaurants to shutter and also has major impact on the online food
deliveries. For this, various restaurant and other food chain suffers from major loss and also have
found few takers and consumers to eating out. Because of lockdown, world face economic crisis
and also tends to shift their business focus considering the plenty of things by which leaders are
confident (Guan, Deng and Zhou, 2020). In regard of this, considering the significant external
factors and impact of COVID-19, leaders of McDonald's need to opt various leadership strategies
including the useful leadership style.
In respect of this, self-care is significant for the great success and also need rest to free
them from the stressful environment. For this, it is essential for the leaders to face the
challenging time as in this people tends to solve their problems in terms of making their team
stand back and also discuss regarding the effective planning and implementation of prominent
strategies. Furthermore, leaders does not take business decisions under the influence of emotions
and also undertake the direct for the effective result. In regard of this, they need to conduct
proper planning at the time of crisis which is one of the significant way for the business leader.
For this, the considered business strategy for the leaders of McDonald's in terms of the
sentiments for the enhancement.
For this, leaders take quick and informed decisions in terms of realigning with the
business priorities regarding the emerging needs of customers (Beaunoyer, Dupéré and Guitton,
2020). Furthermore, the leaders of McDonald's need to effectively communicate with their
employees and customers as it is quite crucial but to get success in business environment at the
pandemic effective communication is important. Despite from this, social distancing on the menu
is important in terms of gearing up the change for example, McDonald's make its menu at one
scan and also deliver with the help of food aggregators such as online delivery applications and
by this company also tends to launch its own application in terms of increasing their customers
base. Along with this, considering the perspective of employees, the leaders of McDonald's tends
to offer effective benefits and other concerning methods which is useful in terms of retaining and
keeping employees.
In regard of this, leaders of McDonald's also opt significant motivational techniques
which is useful in terms of effectively motivating the overall performance of employees and also
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helps in improving the productivity. For this, leaders opt participative leadership style in the
decision making procedure which is useful in terms of getting effective and innovative ideas for
the betterment of company and also helps in making them feel better regarding their worth
(Prentice, Zeidan and Wang, 2020). With the help of this leadership style, it becomes prominent
for leaders to increase things for the betterment of both employees and company as well.
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REFERENCES
Books and Journals
Beaunoyer, E., Dupéré, S. and Guitton, M.J., 2020. COVID-19 and digital inequalities:
Reciprocal impacts and mitigation strategies. Computers in Human Behavior, p.106424.
Guan, Y., Deng, H. and Zhou, X., 2020. Understanding the impact of the COVID-19 pandemic
on career development: Insights from cultural psychology.
Prentice, C., Zeidan, S. and Wang, X., 2020. Personality, trait EI and coping with COVID 19
measures. International Journal of Disaster Risk Reduction, 51, p.101789.
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