Strategic Management: CRM Project Development and Implementation

This project outlines the development and implementation of a CRM system for McDonald's by Nexus Ltd, addressing the need for improved data management and security. The project plan includes customer and competitor research, market analysis, and product development, with a focus on minimizing data redundancy and enhancing performance. The project employs a work breakdown structure, organization breakdown structure, and Gantt chart for effective management. Cost variance analysis reveals efficient resource allocation, with an actual cost lower than the estimated budget. The implementation phase utilizes critical path analysis and PERT charts to monitor progress. Issues encountered during implementation, such as manual data recording and scheduling challenges, are addressed. The project concludes with positive outcomes, including improved teamwork and employee learning, and recommendations for further improvement through employee training and quality tool implementation. The actual time taken to complete the project was 64 days, and the actual cost was £114400 against an estimated budget of £120000.

PROJECT DEVELOPMENT AND
IMPLEMENTATION FOR
STRATEGIC MANAGERS
TASK 5.2

RATIONALE OF PROJECT
As company like McDonald is growing at an increasing rate thus, it faces
various issues regarding data management of business.
This calls for the need of CRM system for the organization.
It is a kind of technology that assists in keeping database of employees as
well as customers of business.
This would assist in maintaining database of the firm and act as an aid in
increasing the security of data.
Due to such reason, particular product that is CRM has been selected for
McDonald.

INTRODUCTION
Introduction: The product for which Nexus hired Management Consultant is
related with CRM system for McDonalds Company.
Objective
To develop system for appropriate management and storing company's
information.
To ensure data security from unauthorized access.
To minimize data redundancy for effective information management.
To enhance the performance for the achievement of objectives.
Cost: £120000.
Time scales: 2 months.
Resources: financial resources, human resources as well as technological
resources.

RESOURCES REQUIRED ALONG WITH
ITS ESTIMATED COST
• Technological Resources
• Human resources
• Financial resources

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PROJECT SPECIFICATION

PLANNING
For the purpose of planning, various activities have been developed. This
includes customer research and competitor research. This is followed by
the analysis of market, customers and business so that need determination
can be done effectively. Later planning is done. Here, idea is selected and
its scope is examined. This is followed by the product development,
suppliers and logistics. Further, the launch of product is done which
includes market testing. At last, sales is forecasted and review of plan is
being done. By performing the activities within set time period, Nexus
Ltd. can attain its set target in an effective manner. Customer as well as
competitor research helps in knowing demand, preferences and needs of
people along with the condition that is prevailing in the market. Later,
with the help of this information, product planning and development can
be done. With the completion of activities within decided time frame, expected
outcomes will be achieved .

WORK BREAKDOWN
STRUCTURE

ORGANIZATION BREAKDOWN
STRUCTURE

GANTT CHART