Analysis of McDonald's Business Culture and Change Strategies

This report offers a comprehensive analysis of McDonald's, examining its business environment and strategies. It begins with an introduction to the forces impacting the business, emphasizing the alignment of goals and strategies. A PESTLE analysis is conducted to identify macro factors influencing the company's operations. The report then delves into McDonald's organizational goals, highlighting their importance for planning and achieving objectives, supported by examples. It provides an overview of McDonald's products, services, and target customers, followed by a discussion of the different technologies available to employees to improve working practices. The conclusion summarizes the key findings, emphasizing the impact of these factors on McDonald's market position. References are included for further research.

BUSINESS CULTURE AND
CHANGE IN CONTEXT

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 PESTLE ANALYSIS
 EXPLAINING ORGANIZATIONAL GOALS AND ITS IMPORTANCE FOR PLANNING
AS FOR ACHIEVING THESE GOALS INCLUDING EXAMPLES
 EXPLAINING MC DONALD PRODUCTS ,SERVICES AND MAIN CUSTOMER
 DEFINING DIFFERENT TECHNOLOGIES AVAILABLE TO EMPLOYEES WHICH
IMPROVE WORKING PRACTICES
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business environment mainly described about the forces impaction the
business for achieving the vial and outcomes of the business by aligning its
goal and strategies for achieving the desired objectives.
 Environment of business mainly helps in defining about the various factors
and helps in analyzing the strategies used by the competitors for achieving the
mission .
 This presentation provide detail about the Mc Donald the biggest food and
beverage company serving large number of consumers serving its burgers and
big macs by attracting large number of consumers.
 This provides detail about the analyzing the macro forces with PESTLE
analysis.
 Further explaining the goal of the company and its planning for achieving
these goals with giving examples.
 Also, explaining its products ,consumers and services. Lastly defining about
the different technologies used and available to employees for improving the
working practices and collaboration.

PESTLE analysis
 With the pestle analysis it helps identifying the macro factors impacting the company operations and its working as
for achieving the business objective for serving in the dynamic environment.
 Political factors: Various government rule and regulation impacting its operations as by breeching the
governmental laws as or serving the large number off consumers in the market.
 Economic factors: Various fluctuation in the economy impacts the company sales and profits .
 Social factors: various tastes and preferences of consumer for impacting the company an its operations as with the
changing times the more health consumers and food products including vegan has increased . individuals are
mainly driving and changing perceptions from the junk food and low die with low calorie products

To be continued
 Technological factors: introducing with the new and latest technologies related to designing the menu and ordering
from the menu cards impacting the company.
 Environmental factors : with growing the environment conscious and reducing the impact on the environment. The
company is using 100% recycle packaging also adopting various ways for sustainable committing and saving the
energy.
 Legal factors: various legal laws as for serving the consumers impacts company operations as the company must
comply with all the food and safety with the hygiene regulations for sustaining its position in market.

EXPLAINING ORGANIZATIONAL GOALS
AND ITS IMPORTANCE
 The main goals of the Mc Donald as for serving the large consumers for creating the future off the company with
serving quality and sustainable food by making priority for the consumers and communities.
 Examples: As MC Donald is mainly planning for targeting the consumers by helping and creating the future for
attaining quality and sustainable food as by addressing all the needs and researching the current trends
 Also the company is planning for change by making the policy with focusing on key four areas.
 As the planet positive through the farm forward programme, great food great restaurants with taking sustainable
sourcing decisions , serving communities by house charities and partnering with children in need.

EXPLAINING MC DONALD PRODUCTS ,
SERVICES AND MAIN CUSTOMERS
 The company is offering various products including the beverages, breakfast, burgers, chicken,
sandwiches, shakes and desserts, happy meals and the Mc cafe drinks with providing large
number of operations to the consumers.
 Also, various service offered by the company with Selling large range of burgers , French fries
by adding value and serving fast for satisfying consumers.
 Further the customer services by interacting with all consumers helps in building better relations
and achieving efficiency in working .

DEFINING DIFFERENT TECHNOLOGIES
AVAILABLE TO EMPLOYEES WHICH IMPROVE
WORKING PRACTICES
 Different technologies used by employees in company are:
 The AI and DATA: This technology helps and used by the employees as for promoting and withdrawing the
menu cards.
 It helps in promoting and withdrawing the products of the menu cards it mainly helps employees in
providing their workings by minimizing the waste as of optimal using supply chain.
 Dynamic yield : Employing this technology in the infrastructure as it is mainly the personalization software.

CONCLUSION
 From the above presentation it can be concluded that MC Donald is the largest food retailer
company serving large number of consumers with the burgers.
 With analysis in the pestle analysis it helped in identifying the macro factors impacting the
company and its operations.
 Also with explaining the business goals aids in defining the importance of planning as for
achieving its objectives.
 As for using the resources more efficient and helps in achieving the desired standard
objectives.

REFERENCES
 Nizam, N.Z., AlKaabi, M.R.A.Z. and Husseini, S.A., 2022. Customer service quality assessment and
customers’ satisfaction in food and beverage in McDonald's restaurant in United Arab Emirates. Journal of
Positive School Psychology, 6(3), pp.4684-4693.
 Rumagit, M.C., Song, N.H., Farzana, A., Kee, D.M.H., Annaletchumi, A., Zuraya, A., Sofea, A. and
Nathania, N., 2022. A Study on Factors Affecting Customer Satisfaction at McDonald’s Restaurants.
International journal of Tourism and hospitality in Asia Pasific (IJTHAP). 5(1). pp.13-20.
 Wei, X., Qiu, R., Liang, Y., Liao, Q., Klemeš, J.J., Xue, J. and Zhang, H., 2022. Roadmap to carbon
emissions neutral industrial parks: Energy, economic and environmental analysis. Energy. 238. p.121732.