Comprehensive Analysis of Customer Satisfaction at McDonalds

This report provides a comprehensive analysis of customer satisfaction with McDonald's, highlighting key themes such as purchase frequency, product and service quality, pricing satisfaction, customer complaint services, discounted pricing strategy, store atmosphere and location, and the alignment of products with customer needs and wants. The analysis reveals that while customers are generally satisfied with employee behavior and discounted pricing, there are concerns regarding product and service quality, pricing, and store atmosphere. The report recommends that McDonald's focus on improving these areas, fostering long-term customer relationships, conducting regular market research, and investing in employee training to enhance customer satisfaction and retention. Furthermore, strategies like skimming pricing techniques and offering discounts to regular customers are suggested to boost customer satisfaction levels.

THEME 1: THERE ARE MANY CUSTOMERS WHO
BUY MCDONALDS PRODUCT MORE THAN ONCE
IN A MONTH.
6
10
4
Once in a month
More than once
every week

THEME 2: MANY PARTICIPANT ARE LESS SATISFIED
WITH QUALITY OF PRODUCT AND SERVICES OF
MCDONALDS .
4
6
1
2
7
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

THEME 3: THERE ARE MANY CUSTOMERS WHO ARE
DISSATISFIED WITH PRICE OF PRODUCT OF
MCDONALDS.
5
4
2
3
6
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

THEME 4: HIGH NUMBER OF CUSTOMER
ARE SATISFIED WITH CUSTOMER
COMPLAINT SERVICES.
4
6
1
2
7
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

THEME 5: RESPONDED ARE HIGHLY
SATISFIED WITH DISCOUNTED PRICING
STRATEGY.
10
7
2
1
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

THEME 6: THE ATMOSPHERE AND
LOCATION OF MCDONALDS STORE
DISSATISFIED THE CUSTOMER
5
4
2
3
6
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

THEME 7: LESS PRODUCT AND SERVICES
MEET THE NEEDS AND WANTS OF
CUSTOMER.
8
12
Yes
no

THEME 8: PRICE FACTOR AFFECT THE
BUYING DECISION OF RESPONDENT
11
6
3
Price
Quality
Customer services

THEME 9: CUSTOMER ARE HIGHLY
SATISFIED WITH EMPLOYEE BEHAVIOR OF
MCDONALDS
6
5
2
3
4
Highly satisfied
satisfied
Neutral
Highly dissatisfied
dissatisfied

THEME 10: THERE ARE MANY CUSTOMERS WHO NOT
RECOMMENDED THE FOOD PRODUCT OF MCDONALDS
TO THEIR FRIENDS
8
12
Yes
No

Recommendation
 It is recommended that McDonalds need to focus on
discounting pricing strategy so that it satisfy
customer from its product and services price.
 Further McDonalds need to focus on making long
term relation with its customer so that it can retain
them for longer period of time.
 It can be also recommended that customer survey
and market research can be carried out by
McDonalds in order to gain information about changing
customer demand, taste and preference.

CONT.....
 Employee of organization need to treat its employee
in well and polite manner so that employee not get
disappoint with organization or switch to other brand
product.
 Employee should be provided training and
development facility so that they can fulfill the needs
and demand of people and also make them satisfy
with their attractive services.
 McDonalds company can used skimming pricing
technique and provide discount and offer to their
regular customer so that customer satisfaction level
can increase.

Thanks you