McDonald's: Digital Marketing Strategies for Customer Understanding

This report explores the importance of understanding customers for long-term business sustainability, focusing on McDonald's and their use of social media marketing. It examines marketing theories like the Honeycomb model and discusses future trends such as artificial intelligence and chatbots. The report concludes that digital transformation and social media marketing are crucial for effective and successful business sales, emphasizing the significance of understanding consumer behavior through social media marketing applications.

UNDERSTANDING
CUSTOMERS

TABLE OF CONTENT
• Introduction
• Marketing theories that focus on the use of Digital Marketing
• Future trends that impact on the business
• Conclusion
• References

INTRODUCTION
• Understanding customer is the important for the company
to have long term sustainability. Social media Marketing is
the term which is being used in all firms in current era as it
promotes the business across nations and home country. This
platform provides ease to the company as they can connect
various customers easily through social media pages. This
presentation will consider the company McDonald which is
USA based company.

MARKETING THEORIES THAT FOCUS ON THE
USE OF DIGITAL MARKETING
• Marketing orientation is a business principle that concentrates
on points and reaching the known and studied wants and
needs of consumers here are some of theories which is listed in
below:
Honey comb model -
• It is the way of setting out the most important forces behind
the social media ecology which all social media marketers,
users and platform operate within. It is created with seven
blocks that is listed in below -

FUTURE TRENDS THAT IMPACT ON THE
BUSINESS
• As in present situation it is analyzed that business is now
going totally on digital transformation some of future trends
that helps business in having long term sustainability.
• Artificial intelligence and Chabot - It is asserted its place in
the trends of digital markets, and the tourism sector is no
exception.

CONCLUSION
• It is concluded from the above report that marketing new trends is
digitalization after pandemic the social media marketing is on the peak level
as well as it makes the business sales more effective and successful. As been
discussed in above report about marketing theory in understanding consumer
behavior through social media marketing applications.

REFERENCES
• Azemi, Y. and Kini, R., 2021. An Investigation of Customers’
Recovery Expectations after Service Failure: Evidence from e-
Commerce Settings at Different Stages of Maturity. Journal of
International Consumer Marketing, pp.1-14.
• Barwitz, N. and Maas, P., 2018. Understanding the
omnichannel customer journey: determinants of interaction
choice. Journal of interactive marketing, 43, pp.116-133.