E-Marketing Analysis: McDonald's New Product Launch in Saudi Arabia
VerifiedAdded on 2023/06/03
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AI Summary
This project report provides an analysis of McDonald's e-marketing strategies for its new pan pizza product in Saudi Arabia. It includes a situational analysis using SWOT and Porter's Five Forces, market and cost analysis focusing on segmentation, targeting, and positioning, and an examination of market tools and applications such as value chain analysis, branding, video marketing, email marketing, and social media marketing. The report also discusses web-enabled supply chains, the scope and limitations of electronic media, and concludes with key findings related to the successful digital marketing implementation for the new product launch. The analysis incorporates various e-commerce tools and emphasizes the use of SEO, search engine marketing, web applications for logistics outsourcing, cloud computing, and CRM to enhance McDonald's market presence and customer engagement in the Saudi Arabian market.
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