McDonald's Food Journey: Analysis of Services, Offers, and Strategy

This report delves into McDonald's 'Food Journey,' analyzing its services, offers, and customer experience. It examines the various services provided, including order taking, billing, and customer support, highlighting the importance of a positive environment. The report also explores the range of products offered, from classic items to newer options, and how McDonald's leverages offers like coupons and combo deals to attract customers. Furthermore, it discusses the focus on customer service, including quick responses, friendly staff, and kid-friendly environments. The report also discusses how the infrastructure of the café is fully designed by considering the consumer requirements and demands. Overall, the report provides a comprehensive overview of McDonald's strategies to maintain its position as a leading global foodservices retailer. The paper explores the different food items offered by McDonald's. Finally, the paper discusses the discounts and offers provided by McDonald's and the different types of customer services.

THE NEXT STEP ON OUR FOOD JOURNEY
McDonald
in US
I'm Lovin'
Food Services
April 19, 2019

Customer services
 We provide the quick responses
to the consumers on their orders.
 Our billing service helps the
consumers quickly and save their
precious time.
 Our employees build the friendly
relation with our consumers in
order to makes them
comfortable.
 Special sections are made for
Kids with their favorite interiors
designs
 Infrastructure of the café is fully
designed by considering the
consumer requirements and
demands
 Attractive props and walls are
Offers
We provide the different offers to our
consumers to makes them happy like
 McDonald Coupons and Offer
 Combo Offers for family
 Hot Deals on occasions
 Free Offers on big amount services
Discounts on online payments (Frank,
2018)
Position
Our food services considered as the
world’s leading global foodservices
retailer.
McDonald’s US is on a
food Journey
Products
We provide the fast food services with the
different varieties and high quality taste
like snack wrap, backed apple pie, Chicken
McNuggets, McGriddles Breakfast
Sandwich, Aloo tikki burger, Double
Cheeseburger and many others
(McDonalds, 019)
Services
We develop the positive and happier environment
for our customers by providing the services like
Information, consultation, order taking, repeat
order, safe keeping, exception, billing and
payment.
It is the best place to enjoy the time in evening
with the friends, families, and close ones (Jones,
2018).