McDonald's HR, Marketing, and Expansion Case Study Analysis
VerifiedAdded on 2023/04/23
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Case Study
AI Summary
This case study analyzes McDonald's, examining its marketing strategies, human resource challenges, and global expansion efforts. It reviews the company's product mix, distribution, and marketing communications, including a competitive analysis and SWOT analysis. The study explores macro-environmental factors, including economic, political, social, and cultural considerations influencing McDonald's operations. It also provides alternative strategic marketing solutions and recommendations for improving the menu, market penetration, and environmental impact. The study highlights the importance of employee training and development, emphasizing the need for equal treatment and merit-based appointments. It concludes by outlining key issues to monitor during implementation, such as collecting data and identifying trends. References to relevant academic sources are included to support the analysis.
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