McDonald's International Marketing: Global Strategies and Challenges

This essay provides an overview of McDonald's international marketing strategies, focusing on the environmental challenges and the marketing mix employed for global expansion. It discusses the monetary structure, government policies, infrastructure, societal impacts, and political factors that influence international marketing. The essay also examines the product, place, promotion, and price elements of McDonald's marketing mix, emphasizing the importance of creativity, strategic store placement, effective advertising, and competitive pricing. Furthermore, it explores market entry strategies such as franchising and partnering, outlining the key steps in constructing an international plan, including selecting target markets, identifying competition, analyzing market demand, and developing distribution strategies. The conclusion summarizes the key aspects of McDonald's international marketing approach, highlighting the developmental features that facilitate global business operations. Desklib offers a wide array of past papers and solved assignments to aid students in their studies.