This report examines McDonald's global business strategy, focusing on its ability to meet local customer demands across different markets. The research begins with an overview of globalization and its impact on businesses, particularly within the fast-food industry. It then delves into the background of McDonald's, highlighting its global presence and the importance of adapting to local preferences. The report outlines the research aim, objectives, and questions, setting the stage for a literature review that explores global business approaches and the significance of understanding local customer demands. The methodology section details the research philosophy, approach, data collection methods, and sampling techniques used. Following this, the report presents data analysis, research outcomes, and recommendations, culminating in a reflection on the research process and suggestions for alternative methodologies. The conclusion synthesizes the findings, emphasizing the importance of global business approaches in ensuring customer satisfaction and sustained success in international markets. References are included to support the research findings and analysis.