Globalization's Impact on McDonald's: A Project Report

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Globalization
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Table of Contents
Introduction......................................................................................................................................3
LO1- Establish project aims, objectives and timelines based on the chosen theme........................3
P1- Device project aims and objectives for a chosen scenario....................................................3
P2- Produce a project management plan that covers aspect of cost, scope, time, quality,
communication, risk and resource...............................................................................................6
P3- Produce a work breakdown structure and Gantt chart to provide timeframe and stages for
completion...................................................................................................................................6
LO2 – Conduct small – scale research, information gathering and data collection, generating
knowledge to support the project...................................................................................................13
P4- carry out small – scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................13
Quantitative research................................................................................................................13
LO3- Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis....................................................17
P5-Analyse research and data recommendations because of research and data analysis to draw
valid and meaningful conclusions.............................................................................................17
P6-Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................29
LO4- Reflection on the value gained from conducting the project and its usefulness to support
sustainable organizational performance........................................................................................29
P7- Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance..........................................................................................................29
Conclusion.....................................................................................................................................30
Reference List................................................................................................................................32
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Introduction
The significance of globalization has influenced the emergence of the multinational companies to
expand its branches in foreign markets (Tierney and Lanford, 2015). This research has been
conducted taking into account the fast food company Mc Donald’s that has immense scope in
further expansion of its business in foreign markets. This assessment has included formulation of
the aim, objectives and timelines of the data based on the project topic. The focus of this research
project aims at occupying a vast area that includes cost measurement, time management, quality
assurance, resource availability, communication and risk factor. Recommendations on the whole
project is formulated based on the research conclusions that has been recorded. A positive note
of reflection has been accounted in the assessment that includes the valuable knowledge gained
from the completion of this project.. Multinational fast food companies as Mc Donald’s have
reached and gained a global acclamation for its optimum reach to the customers, reasonable
costing, and good quality food. The emergence of globalization is an immediate concern for the
fast food company to gain steady foreign market engagement and greater rate of expansion.
LO1- Establish project aims, objectives and timelines based on the chosen theme
P1- Device project aims and objectives for a chosen scenario
Definition of project
The different sectors of a reputed business organization have a definite focus on the aspect of
globalization. The main aim of conducting this research deals with the different impact of
globalization and its positive result that helps the organization to grow bigger over other rival
companies. This research assessment has emphasized on economy, ethics and culture, which are
shaping the company’s global domination over other markets. The research has put equal
emphasis on the overall cultural, economic and ethical concerns that puts ample spotlight on the
globalization of the company. Globalization has equal significance in the company’s global
status among the vast market.
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Project Aim
The principal aim of conducting this research project is to establish the effect of globalization in
accordance with the multinational company of Mc Donald’s. The effects of the cultural,
economic and social scenario with regard to globalization have been critically analyzed with
regard to the multinational food company.
Company background
Mc Donald’s is a globally acclaimed multinational fast food company that has established itself
in 1940 as a restaurant that was operated by Maurice and Richard Mc Donald in California’s San
Bernardino in United States (www.mcdelivery.co.in, 2019). They have reevaluated their business
as an independent hamburger stand and later in the period of its globalization turned the
completely acclaimed company into a franchise with the logo of Golden Arches. Mc Donald’s
have been the largest restaurant chain with huge grossing revenue that has served over 70 million
customers daily on a global basis with its branches in more than 100 countries
(www.mcdelivery.co.in, 2019). It has about an estimation of 37,855 outlets according to the
reports of 2018. The company is the second largest private employer with about customer
estimation of 1.7 million-employee strength (www.mcdelivery.co.in, 2019).
Project Objectives
The key objectives related to this research include:
 To amplify proper trade business across borders of goods and services
 To increase the labor force indulged in migration between two consecutive countries
 To critically identify the immediate emergence of the adjoining global brands in the market
 To understand the vast globalization between Mc Donald’s and other fast food companies
with a critical point of view analyze
 To utilize the proper implementation of the business strategies in order to acclaim global
sincerity and critical analysis of the company development throughout the years
 To suggest ample recommendations for the vast growth of the company with regard to better
opportunities in embarking the brand in different areas across the globe
Problem statement
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The advent of globalization for the emerging companies in the vast business market is a
necessary step towards embarking upon greater degree of victory and acclaims a global
domination amidst the other markets across the globe. This is greatly due to the global
acclamation that a company gains in expanding its branches across the globe and profit a distinct
brand value and brand image. Multinational fast food companies as Mc Donald’s have reached
and gained a global acclamation for its optimum reach to the customers, reasonable costing, and
good quality food. The aspect of globalization has positive impacts that include:
Economic Impact- The emergence of globalization and Foreign Direct Investment (FDI), have
affected a high level of market distribution signifying an inherent justification of the matter of
world trade (Sheth, 2017). Business Company like fast food Company of Mc Donald’s profits on
a monetary level by influencing its economy as a result of acclaimed globalization. The enriched
economy of the company helps in its further establishment with branches across the globe.
Cultural Impact- The diversification in terms of cultural impact of globalization of Mc
Donald’s has facilitated various market customers from different areas across the globe (Almeida
and Chase-Dunn, 2018). The diverse employee strength needs to be highlighted as well as the
company branch in different countries are encountered by employee force coming from different
cultural background
Ethical Impact- The ethical impact of globalization can affect the different strategies that the
company implements in order to gain global domination amidst the other market industries
(Nosova, 2017). The business conduct of Mc Donald’s is of prime significance in this matter
with related ways of conducting their business.
Methods of Data Collection
The research was readily conducted through data collection methods in the multinational
companies of fast food with regard to Mc Donald’s. The data collection of this company has
been conducted through primary data collection method. Interviews and surveys were conducted
in order to gain help and information regarding the formulation of the research project. The
survey was held in a quantitative method with the objective of collecting information regarding
the view of managers in multinational companies about the impact of globalization. These
correspondents were also interviewed accordingly in short sessions, where the procedure is to be
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proceeded by application of qualitative method of data collection through the brief procedure of
interaction with the correspondents.
Technique and size of sampling
The application of this research will be taken into account from sample of about 200
correspondents who were surveyed and interviewed along with three managers for the interview
process. The processes were systematically held with the help of Random Probability Sampling
Method.
P2- Produce a project management plan that covers aspect of cost, scope, time, quality,
communication, risk and resource
List of activities Time Taken (days) Cost/hour rate (£) Total Cost (£)
Procedure of
Data collection
7 30 500
Procedure of
Data Analysis
5 26 452
Completion of the
project
4 26 332
Report
development
4 34 490
TOTAL 1,774
Table 1: List of activities and cost
(Source: Created by the Learner)
P3- Produce a work breakdown structure and Gantt chart to provide timeframe and stages
for completion
Project management
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Management of project is known to be the prime procedures, which shows the framework based
on which the project can be possible to conduct (Kerzner and Kerzner, 2017). This looks for the
effective monitoring, closing and participation group.
Project scope
As stated by Meredith et al. (2017), this section of the assessment holds the scope for future,
which can be considered as beneficial for understanding the contextual scenario and the
assistance of particular tasks, aims, timeline and distinctive features (Kerzner and Kerzner,
2017).
Communication
In this regard, it can be found that appropriate communication is needed to increase the era of
globalization (Farok and Garcia, 2016). Moreover, this can be seen that application of
appropriate communication is possible with the assistance of interviews via telephone and
emails.
Resources and risks
Resources
The application of various strategies along with analysis helps the business of McDonald to
avoid the affects of globalization.
Risks
Week 1 17.3.2019 Miscommun
ication
Showing the
project along
with all
details of it to
the team
leaders
H The
management of
risk factor
analyzed the
dissimilarity of
researcher’s
dependability.
The
inefficiency of
The
management
of McDonald
has to be
supervised by
taking
assistance of
seminars, as
this can be
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the research
can be the
reason of
several
difficulties.
beneficial to
avid the
issues for
miscommuni
cation.
The
application of
appropriate
communicati
on is
advantageous
for more
numbers of
employee
engagements.
Week 2 28.3.2019 Deficiency
of monetary
invest
In conduct of
the manager
who deals
with the
project
M Postponement
can be
considered as
the reason of
disruption,
which can
create several
threats.
The
application of
effective
maintenance
needs that are
essential for
managing of
monetary
investment
Abbreviations used- H (High), M (Medium)
WORK BREAKDOWN STRUCTURE
Serial
no. of
the
Name of the activities
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task
To demonstrate the various cultural and economic impacts of globalization on
business operations of organization like McDonald
1.0 Project initiation
1.1 Elementary research
1.2 Primary category of resource
1.3 Authentic questions for the process of survey
1.4 Analysis of project development
2.0 Procedure of Project Research
2.1 Data congregation
2.2 Secondary sources for literature review
2.3 Quantitative research and Qualitative research
2.4 Data analysis
2.5 Data conclusion
3.0 Completion of project
3.1 Documentation
3.2 Project Grounding
3.3 Project Presentation
3.4 Project Completion
Table 2: Work breakdown structure
(Source: Created by the learner)
Gantt chart (Table)
Sl. no of the
task
Name of the
activities
Date of
initiation
Taken time
period for the
job (days)
Date of finish
1.0 Beginning of the
project
3/11/2019 10 3/21/2019
1.1 Basic research 3/22/2019 9 3/31/2019
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1.2 Classification of
the basic
resources
4/1/2019 8 4/9/2019
1.3 Development of
authentic
questions for the
process of survey
4/10/2019 11 4/21/2019
1.4 Analysis the
development of
the project
4/22/2019 8 4/30/2019
2.0 Procedure of
Project
Research
5/1/2019 6 5/7/2019
2.1 Data
congregation
5/8/2019 5 5/13/2019
2.2 Secondary
sources for
literature review
5/14/2019 10 5/24/2019
2.3 Quantitative
research and
Qualitative
research
5/25/2019 11 6/5/2019
2.4 Data analysis 6/5/2019 10 6/15/2019
2.5 Data conclusion 6/16/2019 8 6/24/2019
3.0 Completion of
project
6/25/2019 6 6/31/2019
3.1 Documentation 7/1/2019 12 7/13/2019
3.2 Project
Grounding
7/14/2019 7 7/21/2019
3.3 Project 7/22/2019 7 7/29/2019
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Presentation
3.4 Project
Completion
7/30/2019 9 7/8/2019
Table 3: Gantt chart
(Source: Created by the learner)
 Gantt chart
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Beginning of the project
Basic research
Classification of the basic resources
Development of authentic questions for the process of survey
Analysis the development of the project
Procedure of Project Research
Data congregation
Secondary sources for literature review
Quantitative research and Qualitative research
Data analysis
Data conclusion
Completion of project
Documentation
Project Grounding
Project Presentation
Project Completion
0 2 4 6 8 10 12 14
10
9
8
11
8
6
5
10
11
10
8
6
12
7
7
9
Project Management plan on McDonalds
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