This report provides a comprehensive analysis of McDonald's and Hungry Jack's operations within the Australian fast-food market. It examines the market structure, identifying it as oligopolistic, and explores the pricing and non-pricing strategies employed by both companies, including bundling, psychological pricing, and promotional activities. The report highlights McDonald's market dominance and the importance of differentiation, while also suggesting opportunities for Hungry Jack's to compete more effectively, particularly by addressing health-conscious consumer preferences. Furthermore, the analysis delves into competitive strategies, market share, and recommendations for business improvements, offering insights into value pricing, penetration pricing, and the need for Hungry Jack's to adapt to evolving consumer demands. The report concludes by synthesizing the key findings and providing strategic advice for both companies to enhance their market positions.