Business Project: McDonald's Impact on Ilford's Business Environment

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Managing A Successful Business Project
McDonalds

Table of Contents
INTRODUCTION........................................................................................................................2
PART 1: PROJECT PROPOSAL....................................................................................................3
PROJECT TITLE......................................................................................................................3
BACKGROUND......................................................................................................................3
AIMS..................................................................................................................................... 3
OBJECTIVES.......................................................................................................................... 3
RATIONALE........................................................................................................................... 4
PROJECT PLAN......................................................................................................................4
PAST 2 RESEARCH REPORT AND REFLECTIVE STATEMENT.......................................................9
RESEARCH AND DATA COLLECTION METHODS....................................................................9
ETHICAL CONSIDERATION.................................................................................................. 10
RELIABILITY AND VALIDITY OF THE PROJECT......................................................................10
RESEARCH FINDINGS AND ANALYSIS..................................................................................11
EVALUATING THE SELECTION OF APPROPRIATE TOOLS AND TECHNIQUES TO SUPPORT
AND JUSTIFY RECOMMENDATIONS....................................................................................20
CONCLUSION AND RECOMMENDATIONS..........................................................................21
PERFORMANCE REVIEW.....................................................................................................23
REFERENCES........................................................................................................................... 25
APPENDICES........................................................................................................................... 27
QUESTIONNAIRE SURVEY...................................................................................................27
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INTRODUCTION
This project report is prepared to provide proper advice and guidance to the client on how
the business of a multinational business organization impacts the business environment of a
country. The client is about to open up a new restaurant in a local area. So, this project will
be based on a multinational fast-food restaurant chain ‘McDonalds’ to analyse its impact on
the business environment of the Ilford. In order to provide proper and true advice to the
client, this project will involve the research to discover the impact of McDonald's on the
restaurant business of the client.
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PART 1: PROJECT PROPOSAL
PROJECT TITLE
“How do McDonald's impacts on the business environment of Ilford, London”
BACKGROUND
The food industry is rapidly expanding in the world and creates a great opportunity for
profit and growth and thus, many local businesses are focusing on entering into the food
business. Several multinational restaurants brands like McDonald's, Burger King and Subway
etc. are having a great share in the global market. McDonald is one of the largest fast-food
restaurant chains in the world. The company began in 1940 by brothers Maurice and
Richard. It is largely known for its hamburger, cheeseburgers, French fries, chicken products
and beverages. Currently, it operates in around 119 countries with over 37,000 restaurants
worldwide (McDonald's, 2019). The key functional characteristics of McDonald's are Cheap,
quick and widely accepted by people. Despite criticism, McDonald's has maintained its value
and demand in the global market. The company was entered in the UK in 1974 with its first
restaurant in Powis Street, Woolwich. Now, the company has more than 1,249 branches in
the UK. Therefore, McDonald's could have a significant impact on the businesses in the food
industry in Ilford and thus, this research project is an effort to analyse the impact of
McDonald's on the local restaurant businesses of Ilford.
AIMS
The main aim of this project is to determine the negative and positive impact of McDonald's
on the business environment of Ilford and how it could affect the local businesses of the
country.
OBJECTIVES
 To determine the impact of McDonald's on the restaurant industry of Ilford.
 To assess the influence of McDonald's on the eating behaviour of people in Ilford.
 To analyse the impact of McDonald's on the profitability of the local businesses in
Ilford.
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RATIONALE
Globalisation has changed the business and market scenario for the multinational as well as
local organizations in the world. The multinational companies are increasingly expanding
their business in the new economies and regions across the world (Cavusgil, et al., 2014).
This is significantly affecting the business environment of the host destination. The
multinational companies are creating both positive as well as a negative influence on the
businesses and communities of the host nation. Therefore, this research project will support
the local businesses of Ilford to identify the positive and negative impact of McDonald's on
their own business and devise effective business strategies to attain success in their
ventures.
PROJECT PLAN
To achieve the set aims and objectives of the project, it is important to develop an effective
project management plan. That could support in executing the project effectively with
proper planning of all the aspects of the project (Larson and Gray, 2017). The project plan
incorporating the key aspects of the research project are;
Cost: the prior assessment of cost is important to execute a project successfully. the cost or
budget involves the assessment of the cost for required resources and material for
implementing different activities of the project. A budget of approximately £35,000 would
be required for performing this project (Meredith and Mantel Jr, 2011). The cost breakdown
for the different project activities are as follows;
ACTIVITIES COST
Project planning £1,000
Stationary £3,000
Human resource £10,000
Tools and equipment £10,000
Travelling expenses £5,000
Other research expenses £3,000
Total £32,000
Scope: this research project would present great information for all the existing as well as
new restaurant venture in the Ilford to have a proper understanding of how the multination
restaurants affect the business environment of the country. This will enable them to make
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effective business strategies and decisions to gain advantages of new opportunities as well
as challenges created by large organizations in the economy (Mowforth and Munt, 2015).
However, the research would be performing within a limited area that may also affect the
applicability of the research findings.
Time: time management is key to the success of any business project. Therefore, for
performing different project activities at the right time and to complete a project within the
available time it is important to develop a time schedule for each activity. The time schedule
for each project activities is prepared through a milestone schedule.
Milestone Date Deliverables
Preparing project aims and
objectives
8th April 2019 Identifying the direction for the
project
Developing a project plan 17th April 2019 Outlining activities to achieve
project aims
Completing qualitative or
secondary research
30th April 2019 Collecting secondary data to gain
conceptual knowledge
Completing quantitative or
primary research
20th May 2019 Collecting primary data to
formulate results to guide the
client
Developing results and
recommendations
1st June 2019 Extracting useful information to
form recommendations
Preparing final draft 10th June 2019 Project completion
Quality: The quality management and maintenance is an essential aspect of every business
project that supports in accomplishing the desired results with great quality and reliability.
The quality of the project process and outcomes in this project will be managed by using the
techniques of quality control and quality assurance (Mowforth and Munt, 2015). The quality
control will support in maintaining project quality during the project process while quality
assurance will be used to ensure the quality of the outcomes of the project.
Risk: risks are inherent to any business or projects and this it is important to make a proper
assessment of the risks to reduce the chances of loss and problems during the execution
phase. This project is exposed to several kinds of risks such as loss of data, misuse of
information, and delay in the project, lack of funds as well as uncertain technical errors and
mistakes during the project (Heagney, 2016). Thus, in order to mitigate project risk, it is
important to make a prior plan to reduce or eliminate the risk. The risks of funds and
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finances can be mitigated by making a proper budget, the risk of time can be mitigated by
making a time management plan, the risk of uncertainties and lack of guidance can be
reduced through developing work-breakdown structure.
Resources: resources are the key requirements that facilitate in completing the project in a
given time, the major resource requirements for this project involves, financial resources,
technical equipment like mobile devices and storage devices etc., and human resources
(Mowforth and Munt, 2015). The financial resources are planned through cost budgeting,
whereas, the human resources involves a team of around 10 people for performing different
activities of the project.
Communication: This is one of the important aspects of project management that relates to
the sharing of information among the team members (Heagney, 2016). The communication
plan can be effectively used to maintain the proper flow of information within a project.
MESSAGE RECEIVER TIMING OF
COMMUNICATION
METHOD OF
COMMUNICATION
SENDER
Work request Team
members
and PM
As per the
requirements
E-mail PM and
members
Project status Project
manager
Once a weak E-mail and fax Team
members
Request for
approval
PM As per the
requirements
e-mail or Text Members
Work request Team
members
and PM
As per the
requirements
E-mail PM and
members
Work review
request
Team
members
Twice a weak Text and E-mail PM and
members
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WORK BREAKDOWN STRUCTURE
A work breakdown structure is developed to design to gain a better understanding of the
overall project process. It supports dividing the different activities and tasks of the project in
different manageable tasks (Harrison and Lock, 2017). The work-breakdown structure of the
proposed project is presented below;
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Work-
breakdown
Structure
Project Planning
Setting Of
Project
Objectives
Project
Management
Plan
Small-scale
Research
Secondary
Research -
Qualitative
Research
Literature
Review
Primary
Research
Quantitative
Research
Questionnaire
Survey
Analysis And
Conclusion
Formulating
Recommendations

GANTT CHART
A Gantt chart is an effective tool that is used to plan a project activity by analyzing the
available and required time for performing different activities of the project. this supports in
performing all the project activities within the set time and accomplish the project
objectives within a time limit (Harrison and Lock, 2017). The Gantt chart for this research
project is presented below;
Tasks Times in Weeks
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th
Project planning
Resource accumulation
Documental review
Questionnaire survey
Data recording and
collating
Data analysis
Conclusion and
recommendation
formulation
Preparing final draft
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PAST 2 RESEARCH REPORT AND REFLECTIVE STATEMENT
This research project is initiated to analyze the impact of McDonald's on the business
environment of Ilford, London to support the local businesses to identify the positive and
negative impact of the large multinational organizations on the business. This would support
the local restaurant businesses to devise an effective strategy to achieve higher success and
growth in the industry.
For this concern, this research project will involve the use of qualitative and quantitative
research methods to collect sufficient data for drawing a meaningful conclusion and
recommendation to the research project. The proposed project plan has involved all the
essential information to execute the project successfully.
RESEARCH AND DATA COLLECTION METHODS
This research is conducted by following the research onion model proposed by Saunders
(Gliner, et al., 2011). Firstly, the research philosophy is decided to provide a proper direction
to the research. Positivism is the most suitable philosophy of this research as it focuses on
observing reality in its natural occurrence. Moving forward, the deductive is used to collect
the data for the research that will involve the use of survey strategy with the application of
mixed research methods (Terrell, 2012). The mixed research method is applied to collect in-
breadth and comprehensive data on the research topic. The qualitative method is used for
collecting secondary data while the quantitative method is used for collecting primary data
for the research study.
The secondary or qualitative data is collected by applying the technique of documental
review that involves the review of the existing literary sources to gain information about
how globalization has brought changes in the restaurant industry and how McDonald has
gained success in the international market after the emergence of globalization (Silverman,
2016). Through the documental review, the basic information about the large business
organizations and its involvement and influence in the local business organizations is
addressed.
Furthermore, the primary or quantitative data is collected by employing the survey
questionnaire methods. This involves the collection of primary data from conducting a
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questionnaire survey among the random people in the Ilford region (Kumar, 2019). The
sample size of the survey is 30. The participants for the survey are selected by using the
simple probability technique. This technique would enable in selecting the research
participants randomly and simply by accessing them and asking them to support the
research project (Kumar, 2019). Around 8 closed-ended questions have been asked by the
participants to collect relevant information about the project topic and draw accurate
answers.
ETHICAL CONSIDERATION
For performing the research ethically in compliance with the local and university norms and
policies it is important to consider the ethical practices during the research execution phase.
This project has involved the collection of primary and secondary research and thus, the
research ethics are properly followed in the project. The data for the secondary research is
collected from the authentic sources as well as referenced properly for complying with the
personal rights of individuals (Noble and Smith, 2015). Moreover, while performing the
primary research through a survey, the ethical considerations of informed consent and
confidentiality and anonymity of data are ensured. The involved participants are primarily
informed about the nature and use of research information, as well as the anonymity of the
respondents, is also maintained.
RELIABILITY AND VALIDITY OF THE PROJECT
Reliability and validity are important aspects of any business research project. The reliability
of the project can be ensured by maintaining the authenticity and accuracy of the collected
data without involving any unauthentic and incomplete data and sources (Kumar, 2019).
The reliability of the research study is tested in terms that the exact research results can be
formed by applying the same research techniques in similar conditions and environment.
On the other hand, the validity of the research project can be ensured by using the
appropriate research methods that are best suitable for collecting data for the research
study. The validity of the research simply means that the applied methods or instruments
are able to accurately measures the required data (Kumar, 2019). The applied technique of
questionnaire survey has been designed in such a way that it could provide information
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about every aspect the research is entitled to analyse that proves the validity of the
research.
RESEARCH FINDINGS AND ANALYSIS
ANALYSING QUALITATIVE DATA
The secondary collected from the documental review is analyzed and reviewed by using the
technique of thematic analysis that involves of the formulation patterns from the collected
data to make a proper record of all the relevant information from findings patterns and
themes in relation to the research topic. The analysis of the secondary data is presented
below;
Globalisation and international business organizations
Globalisation has shifted the world economy from the mixture of different autonomous
economies to a single market economy where business organizations are gaining an
advantage of more liberalized trade, migration of labour, foreign direct investment, and
technology exchange (Castells, 2010). Globalisation has created a totally new business
market for international business organizations.
In the international business, business activities involve the transfer of goods, services, skills,
knowledge, information and resources among the different economies of the world
(Mangan et al., 2106). The international business organizations are increasingly gaining an
opportunity of the expanding business to the new economies and market through the
globalisation of the market.
International Restaurant and Food Service industry
Fleischhacker et al (2011) have provided insights into several restaurant and food industry
studies. The food and restaurant industry is greatly influenced by the globalisation of the
market. This has facilitated the presence of different traditional cuisine in the different areas
of the world.
In the past couple of years, the global market had shown cautiously optimistic nature in the
restaurant industry across the world. Steady positive growth has been recorded in the larger
markets of Asia, Europe, and the US. The size of the international foodservice industry has
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