Impact of McDonald's on Local Restaurants in Redbridge, UK

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MANAGING A SUCCESSFUL BUSINESS
PROJECT

Table of Contents
List Of Tables..................................................................................................................................2
List Of Figures................................................................................................................................ 3
LO2.............................................................................................................................................3
P4........................................................................................................................................... 3
M2........................................................................................................................................14
LO3............................................................................................................................................... 15
P5 & M3............................................................................................................................... 15
P6 & M3............................................................................................................................... 16
LO4............................................................................................................................................... 17
P7 & M4............................................................................................................................... 17
CONCLUSION............................................................................................................................... 18
REFERENCES.................................................................................................................................19

List Of Tables
Table 1: Response for contribution in the development .....................................................................05
Table 2: Response of How often do you visit the fast food restaurants.........................................06
Table 3: Benefits of Impact of multinational companies.......................................................................07
Table 4: Response of How often people visit to McDonalds................................................................09
Table 5: Response of Rate services provided at McDonalds .............................................................10
Table 6: Response of problem faced at McDonalds.................................................................................12
Table 7: Response of what people would prefer most...........................................................................13
List Of Figures
Figure 1: Do MNC contribute in development of the host countries...............................................05
Figure 2: Benefits obtained by the host country from the MNC.........................................................06
Figure 3: How often do you visit the fast food restaurants..................................................................08
Figure 4: Response of How often people visit to McDonalds..............................................................09
Figure 5: Response of Rate services provided at McDonalds ............................................................11
Figure 6: Response of problem faced at McDonalds...............................................................................12
Figure 7: Response of what people would prefer most.........................................................................13

LO2
P4
FDI, Foreign direct investment is the main part of the international economic system and a
major source of development. FDI allows companies to controlling ownership of a business
which is in the host country while the entity is based in another country (Bernard et al.,2013). It
allows businessmen to open their business branches in any country while keeping the parent
entity or company in another country. There are numbers of benefits of FDI like developing
countries’ economies as well as enhancement in skills and technology, contribution in
international trade integration, enhancing enterprises development, creating more competitive
business environment etc. As there are many positive effects of FDI. It also addresses some
drawbacks for host countries like challenges for the local area businesses, disobeying the
culture of the host country, multinational companies may use the tactics to avoid the tax in the
host countries (Crawford and A., 2015).
The multinational companies are always in the search of new consumers and this needs a
proper research on the topic and finding the target audience and their requirement and for this
the multinational companies move to another country or into a host country. As the
multinational companies are spreading their business across the globe so this is known a
globalization. For doing this, it needs lots of planning and analysis of every country. The
business Internationalization depends upon the corporate structure and GDP growth. For
establishing a new business first, the businessmen need to do the proper research that what
would be the outcome of it. As here the project is about impact of McDonald on the local area
restaurant business in UK so the research could be done in two ways- qualitative and
quantitative.
In the secondary research the foreign trade investment and data agreement can be analyzed.
The primary method could be done using survey method in which a questionnaire would be
prepared in order to figure out the impact of McDonald’s stores on the local area restaurants of
Redbridge. And according to the analysis of the questionnaire response

Quantitative research
Quantitative research mainly focuses on the numerical and measurable data. It emphasizes on
objectives through various polls, surveys and questionnaires. It mainly uses the numerical data
to get the result. Here a questionnaire is prepared for the survey, which is filled by 100 people
and according to the response further planning would be done.
Survey conducted
1. Do MNCs contribute in development of the host countries?
o Yes
o Not really
o Neutral
Yes 51
Not really 38
Neutral 11
Total 100
Table 1: Response for contribution in the development
Yes Not Really Neutral
0
10
20
30
40
50
60
Do MNCs contribute in
development of the host
countries
Figure 1: Do MNC contribute in development of the host countries

One of the important aspects about the Multinational corporation is that whether they are
contributing in the development of the host countries or not (Crawford and J.K., 2014).
Contribution can be taken in any sense like knowledge, skills, technology and economical. Here
the survey result is that yes MNCs are contributing in that.
2. Which of the benefits are obtained by the host country from the MNCs?
o Economic development
o Technological improvement
o Employment
o GDP growth
Economic development 25
Technological improvement 29
Employment 25
GDP growth 21
Total 100
Table 2: Response Benefits obtained by the host country from the MNCs
Economic development
Technological improvement
Employment
GDP growth
0
5
10
15
20
25
30
35
Benefits obtained by the host
country from the MNCs
Figure 2: Benefits obtained by the host country from the MNC

MNCs can make benefits to both the host countries as well as their own country. The
benefits can be in terms of economic development, technology improvement, employment
or in GDP growth (Fang et al.,2012). According to the survey, which has done to find out the
impact of Multinational Corporation on the local business, the main benefit which is
provided by the MNCs is in the field of technology.
3. How often do you go to the fast food restaurants?
o Regularly
o In between 2 to 3 days
o Weekends
o Once in a month
o Very rarely
Regularly 05
In between 2 to 3 days 10
Weekends 52
Once in a month 15
Very rarely 18
Total 100
Table 3: Response of How often do you go to the fast food restaurants

Regularly In between
2 to 3 days Weekends Once in a
month Very rarelt
0
10
20
30
40
50
60
How often do you go to the fast
food restaurants
Figure 3: How often do you go to the fast food restaurants
Here the question is about that how frequently or how often people like to visit fast food
restaurants. The response on this question is that mostly people prefer to go fast food
restaurants on the weekends.
4. How often do you go to the McDonalds?

o Regularly
o Alternate days
o Weekends
o Once in a month
Regularly 02
In between 2 to 3 days 05
Weekends 50
Once in a month 25
Very rarely 18
Total 100
o Very rarely
Table 4: Response of How often people go to McDonalds
Regularly In between 2
to 3 days Weekends Once in a
month Very rarely
0
10
20
30
40
50
60
How often people go to the
McDonald's
Figure 4: How often people visit to McDonalds

Here the question is to find out that how often people like to visit McDonalds, the
response is as similar as the last one, when people think to eat fast food they love to go
McDonalds in Redbridge. Most of the people prefer to visit McDonalds on the weekend.
5. How would you rate services provided by McDonalds?
o Excellent
o Satisfactory
o Neutral
o Unsatisfactory
o Very bad
Table 5: Response of Rate services provided at McDonalds
Excellent Satisfactory Neutral Unsatisfactory Very bad.
0
5
10
15
20
25
30
35
40
45
Rate services provided by
McDonalds
Excellent 10
Satisfactory 40
Neutral 15
Unsatisfactory 18
Very bad. 17
Total 100

Figure 5: Rate services provided at McDonalds
This question defines that what people think about McDonalds Redbridge, whether they
think that services are satisfactory or not. This question defines the service part of the
McDonald, because if the service part is unsatisfactory then customer would not prefer to
go back there. And the response for this question is that most of the people are satisfy with
the services.
6. What is the main problem you faced at McDonalds?
o Long queues
o Wrong orders
o Hygienic problems
o Other problems
o No problem
Long queues 30
Wrong orders 10
Hygienic problems 05
Other problems 55
Total 100

Table 6: Response of problem faced at McDonalds
Long queues Wrong orders Hygienic
problems Other problems
0
10
20
30
40
50
60
Problem you faced at
McDonalds
Figure 6: Main problem you faced at McDonalds
This question defines that what is the one thing that people doesn’t like about McDonalds
Redbridge or the problem that they faced at McDonalds. This could be benficial for the
local area restaurants, by this they can improve in their services by knowing that what
people doesn’t like.
7. What would you prefer the most?
o McDonalds
o Local area restaurant
McDonalds 60
Local area restaurant 40