McDonald's Industry & Competitive Analysis: Marketing Strategy Project

This project presents a detailed analysis of McDonald's, focusing on its marketing strategy and competitive environment. It begins with an overview of the company's background, historical performance, and organizational structure, including its mission, vision, and values. The project then delves into an in-depth literature review of industry analysis, marketing principles, and competitive assessment, identifying relevant tools and methodologies. The methodology includes the collection and analysis of secondary data from various sources like publications and financial reports. The report highlights challenges faced during the project, such as managing a large volume of literature and time constraints, and the solutions implemented, such as team collaboration and structured planning. The overall aim is to assess McDonald's position in the market, evaluate its marketing strategy, and propose recommendations for competitive advantages and business growth.

Running Header: WEEK 10 – MCDONALD’S INDUSTRY & COMPETITIVE
ANALYSIS: MARKETING STRATEGY & PLAN – PROGRESS REPORT
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Week 10 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Report

Week 10 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Report
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Week 10 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Report
Progress Update
After the completion of 10th week, the assignment aims at being finished by including these
given segments- Team formation and topic identification, drafting of the project plan,
presenting project plan, literature review identification, reviewing literature, data collection
method through secondary analysis and final assessment. The following partial work in
regards with the assessment and result finalization will be needed to be finished in time.
Planned Outcome
 The task of company overview, assessment, comprehensive literature review and the
plan of evaluation of the background, historical trends in regards with organizational
growth and business performance. The leadership style, specific and business
functional strategy are aimed for collecting and assessing in exhaustive manner.
 The paper was planned for documenting and receiving an important exposure in the
direction of the structure of the company, its vision and mission, historical
performances and values of the organization.
 The second task aims at identifying the key literature in regards with the conceptual
and theoretical elements of industry analysis, marketing and the assessment of the
competition. Moreover, the tools, approaches, models and methods will be extracted
through relevant sources.

Week 10 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Report
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 After the identification, the paper will review and assess the data effectively and will
extract relevant data for the reference and implementation as planned.
 Moreover, after the identification, review, analyse and extract the suitable data for the
future task references and for which application was also planned.
 Moreover, the assessment of the literature, following tasks will focus on the collection
of secondary data in relation the project phases.
 After the collection of needed secondary data, a comprehensive qualitative analysis
will be conducted for addressing the objectives.
 The base of the assessed results, the outcomes will be analysed and validated suitably
prior to the formation of draft.
Actual Outcome
 In initiating the task of the analysis, the task of company overview, assessment,
comprehensive literature review and the plan of evaluation of the background,
historical trends in regards with organizational growth and business performance. The
leadership style, specific and business functional strategy are aimed for collecting and
assessing in exhaustive manner.
 The planned result for documenting and receiving an important exposure in the
direction of the structure of the company, its vision and mission, historical
performances and values of the organization.

Week 10 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Report
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 The second task aims at identifying the key literature in regards with the conceptual
and theoretical elements of industry analysis, marketing and the assessment of the
competition. Moreover, the tools, approaches, models and methods will be extracted
through relevant sources.
 After the identification, the paper will review and assess the data effectively for the
purpose of desired results and will extract relevant data for the reference and
implementation as planned.
 The data collected from secondary sources for the assignment was exhaustively
collected from publications, visual reports, and financial reports of the company.
These information can be extracted from the sources like academic journals,
documents from public domain and reviewed articles which focusses on the company
in regards with the concentrated area of the study.
 Based on the outcomes and assessment, significant concerns and challenges were
analysed.
Challenges Faced & Solutions
Some of the key challenges that were faced while undertaking these tasks are as follows:
 Analysing a large range of literature and assessing required content.
Another challenge experienced as literature was to be reviewed was encompassed by
the huge rate of data which was important for being reviewed. Similar looked frightful
and challenging for managing the similar represented one of the crucial phases of
research process.
The challenge was taken care by initiating the planning and the organized approach.
Firstly, literature was divided as well as shared among team members. After which

Week 10 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
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the team members assessed the literature with the concentration on important parts
and quickly extracting relevant data. In the presented manner, significant phases were
identified and suitably reviewed by saving word to word.
 Time management
In this task, the time is considered of great importance and the failure which is to be
undertaken in the task is reflected in a time bound manner was disastrous. Similarly, it
can lead to the condition where key requirements of the assessment exercise will not
be met in the period of timely completion.
In the phase of planning the concern was identified that the concern was similar which
contributed in the planning phase of the project. The phase of planning was scheduled
and formed for the assessment project in an efficient manner. The plan was divided in
manageable tasks along with particular timelines for every task. Therefore, the plan
presented a standard. Through the illustration of the same aspect as a Gantt chart, it
reflected the ease of reference for such elements which at a specific point of time,
actual for the course of project in contradiction of the plan. Similarly, the suitable
activities and the time concentrated psychology was formed. Moreover, there has not
been a delay and project was initiated as per plan.