McDonald's Industry & Competitive Analysis: Marketing Strategy Plan

This project provides a detailed marketing-focused assessment of McDonald's on a global scale. It includes a comprehensive analysis of factors influencing industry dynamics and competition, McDonald's position in the competitive market, and the significance of this position in relation to its marketing strategy and associated planning. The project outlines a plan to achieve these outcomes through company background review, literature review, data collection, analysis and evaluation, report drafting, and finalization. It aims to propose a marketing strategy and plan that will help McDonald's gain a competitive advantage and foster business growth, including recommendations for addressing relevant challenges and concerns.

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Group Project
Name: Noor Muhammad Khan
ID: 20170034
Tahmas Bakhsh
ID: 20170015

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P L A N T O A C H I E V E T H E O U T C O M E S
McDonald’s Industry &
Competitive Analysis:
Marketing Strategy & Plan

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Project Title
McDonald’s Industry Analysis & Competitive
Analysis: Marketing Strategy & Marketing Plan

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Project Background
The main aim and purpose of the study is to undergo a
comprehensive assessment based on marketing for the company
McDonald’s on a global scale.
Specific Objectives:
A comprehensive assessment for the factors influencing the
significant dynamics of the industry as well as presenting the
potential and existing competitors of McDonald’s.
McDonald’s position in the competitive market or industry position
The importance of the position in regards with the marketing
strategy and associated planning strategies.
The proposal for McDonald’s will be formed based on the
evaluations and strategies as well as the marketing plan of
McDonald’s will act as a competitive edge/advantage and as a
contributor for the growth of business.

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Project Plan
The plan of the project is to initiate this study
through segmenting the given parts-
 Company overview and analysis
 Literature Review
 Data Collection
 Analysis and Evaluation
 Report Drafting
 Finalization and Submission

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Project Plan Schedule
Task W 1 W 2 W 3 W 4 W 5 W 6 W 7 W 8 W 9 W 10 W 11 W 12 W 13 W 14
Team Setup &
Topic
Identification
Drafting Project
Plan
Presenting the
Plan
Identification of
Literature
Review of
Literature
Secondary Data
Collection
Analysis
Evalaution &
Outcome
Finalization
Report Drafting
Report Review
Report
Submission

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Company Background Review &
Analysis
In the first task, a comprehensive review and
assessment of the given elements will be
discussed-
 Company overview
 Past trends in relation with the performance of the
business and growth of the organization.
 Leadership manners
 Specific and business functional strategy

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Literature Review
In the assignment, the key literature in
relation to conceptual and theoretical
segments of marketing, competition analysis
and industry analysis will be deduced.
The literature as identified will be reviewed
and assessed effectively as well as the
suitable data will be extracted.

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Data Collection
Concentration will be collecting the useful and
significant data which will offer knowledge and
insight in relation to-
 Factors influencing factors influencing the significant
dynamics of the industry as well as presenting the
potential and existing competitors of McDonald’s.
 McDonald’s position in the competitive
market or industry position.
 The importance of the position in regards
with the marketing strategy and associated
planning strategies.

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Analysis & Evaluation
In the task, the relevant challenges and the
concerns will be analysed.
Moreover, the comprehensive assessments
regarding the concerns deduced, application
and the review as well as at last the proposals
will be recommended by the paper.

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Report Drafting
Data extracted, analysed, findings deduced and finalized proposals will be
documented in a systematic manner in the following structure–
Section 1 will present executive summary of the report
Section 2 reflect the background for the company, McDonald’s
Section 3 consists of problems/ issues / research focus which is assessed
Section 4 consists of a detailed presentation and the comprehensive
assessment in relation to the challenges identified through the application
of key information for the literature review and secondary data collection.
Section 5 consists of recommended solution in relation to the marketing
strategy and plan which will contribute towards an effective competitive
advantage with growth in business.

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Finalization & Submission
On the completion of assessment report, same
will be subjected to the reviews and process of
proof reading. While undertaking the
assessment, the final assessment report will be
timely submitted.