Laureate: MGT600 - Fostering Innovation at McDonald's Australia

This assignment is a case study analyzing McDonald's Australia's approach to fostering innovation within the context of maintaining service consistency. The study examines the challenges McDonald's faced in adapting to changing customer demands while preserving its established service quality. The analysis highlights the company's strategies, including incremental innovation through menu expansions and the addition of new food items. The assignment emphasizes the importance of regular innovation while cautioning against compromising service consistency. References from various academic sources support the findings, providing a comprehensive overview of the company's strategic decisions. This analysis is particularly relevant to leadership management, showcasing how leaders navigate market changes while balancing innovation with brand values.