Comparative Analysis of Marketing Strategies: McDonald's vs. KFC

This report provides a comparative analysis of the marketing strategies employed by McDonald's and KFC. It begins with an introduction to marketing and its functions, emphasizing the roles and responsibilities within an organizational context. The report then explores the marketing mix, focusing on the 7Ps (Product, Price, Promotion, Place, Process, People, and Physical Evidence) and their application to both McDonald's and KFC. The core of the analysis involves a detailed comparison of the two fast-food giants, examining their product offerings, pricing strategies, and marketing objectives. The report highlights the key differences and similarities in their approaches, aiming to provide insights into their respective successes. The conclusion summarizes the findings, emphasizing the importance of marketing functions in achieving business goals. The report is supported by relevant references to academic sources.

MARKERING ESSENTIALS

 Introduction
 Roles and responsibility of marketing function
 Roles and responsibility of marketing in related to wider organisation
context
 Marketing mix
 Conclusion
 References
Table of content

 Marketing is one of the most important part
of the every business for promote their
business at marketplace.
 It is the social process by which individual
and organisation obtain needs and wants
through creating and exchanging values
with orders (Baker, 2016).
 Present study is based in the “McDonld's”
which is the fast food company.
Introduction

 Marketing plays an important
role at marketplace and give
effective and valuable
performance of employees.
 Functions of marketing:
 Product planning and
development
 Marketing planning
Roles and responsibility of
marketing functions

 Standardisation and
grading
 Packaging and labelling
 Promotion of product
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 Key roles and responsibility of
marketing in organisation
 Management process
 Identify customers needs and wants
 Pricing, promotion and distribution
strategy
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 Fulfil customers requirements
 Society at large
 Changing roles of marketing
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 There are various roles and
responsibilities of marketing that are
related to wider organisational context.
 Roles of marketing in brining
function together
 Current product needs
 Future needs
Roles and responsibility of
marketing in related to wider
organisation context

 Marketing is influences and
interrelated to other functional
departments of organisation
 Marketing and finance
 Marketing and production
 Marketing and research &
development
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 Roles and responsibilities of
marketing in managing
relationship with external
environment
 Competitors
 Customers
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 Marketing mix is help to analysis the 7P's of marketing.
 This help to make the effective and valuable growth of marketing.
 Marketing mix of McDonald’s is includes the product, price,
promotion, place, process, peoples and physical evidence.
Marketing mix

 Brief introduction of McDonald’s and KFC
 McDonald's
 It is the fast foods company and
this serves the various foods according to
needs and wants of customers.
 KFC
 KFC is also the fast foods
company and it is also serves the various
fast foods to peoples.
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