McDonald's Leadership, Management, and Team Dynamics Report

This essay provides a comprehensive analysis of McDonald's, examining its leadership and management practices. It begins with an overview of the company's background, including its global presence and competitive environment, and utilizes SWOT and PESTLE analyses to assess its internal and external environments. The essay delves into McDonald's goals and objectives, emphasizing their importance in guiding the organization and motivating employees. It explores leadership and management behaviors, highlighting their impact on employee performance and organizational success. Additionally, the essay discusses group and team dynamics within McDonald's, considering factors that influence team behavior and performance. Overall, the essay offers valuable insights into the strategies and practices that contribute to McDonald's success as a global leader in the fast-food industry.

McDonald Essay

Contents
Background/Outline of the Project..................................................................................................3
Goals and Objectives.......................................................................................................................6
Leadership and Management Behaviours........................................................................................9
Group and Teams behaviour..........................................................................................................12
Motivation and perception.............................................................................................................16
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

Background/Outline of the Project
McDonald's corporation is an American fast food company. The company was founded
in 1940 in San Bernardino, California by Richard and Maurice McDonald. McDonald's now is
serving worldwide and has around 38695 restaurants and is headquartered at Chicago, Illinois,
U.S. on the basis of revenue McDonald's is world’s largest restaurant chain that serves around 69
million customers on daily basis in 100 countries (Howse and et.al., 2018). Products of the
company are hamburgers, chicken, French fries, soft drinks, milkshakes, salads, desserts, coffee,
breakfast and wraps. In order to complete all the activities and operations of the company
McDonald's has employed around 210000 employees. McDonald's has several specific qualities
that have contributed in success of McDonald's and these elements and factors behind success of
McDonald's are their consistency in experience they provide. This means that experience of
McDonald's remains same no matter at what place one visits McDonald's restaurants. Other than
this quality, cleanliness, service and value are some other factors that have contributed in success
of McDonald's. factors behind success of McDonald's are not limited to this innovation has also
played important role in success of McDonald's along with effective strategies in terms of place
and franchise all these has played important role in success of McDonald's for becoming leading
restaurant chain in the world. Concerned with background of the company McDonald's is
operating in a highly competitive environment, main competitors of the company are Burger
King, this is one of closest competitors of McDonald's. Wendy’s, Subway, KFC and Taco Bell
are some other and close competitors of McDonald's. This means that McDonald's is operating in
a highly competitive environment and has maintained a strong position in this competitive force
(Ceil, 2017). Environment in which McDonald's is operating and existing can be analysed with
help of SWOT Analysis and Pestle Analysis. In order to understand internal environment of the
company SWOT Analysis can be utilised. SWOT Analysis of McDonald's is as follows-
Strength
 Second largest restaurant chain on the basis of locations being served in 120 countries
(first is Subway)

 Strong brand value and strong brand recognition (brand of McDonald's is considered to
be 10th most valuable brand in world)
 Innovation in products and tasty food
 Technology initiatives
 Quality control and health protocol
Weaknesses
 Supply chain interruptions
 Lack of employee satisfaction (employees is a key factor to success of the organisation
and lack of employee satisfaction can affect performance of employees)
Opportunities
 Innovative products
 Global expansion
 Menu imagination
 Mobile order and McDelivery
Threats
 Strong competition (several organisations are there and giving strong competition to
McDonald's (Berholt and Bohman, 2017).
 Changing food trends
 Cultural threats when country is operating in several countries
 Increasing Environmental concerns
This is internal environment for McDonald's in which company is operating. In order to
understand external environment of the company Pestle Analysis can be performed. Pestle
Analysis of McDonald's is as follows-

Political
This is one of the most important factors for McDonald's because McDonald's operates in around
120 countries and company gets affected by political environment of all the countries. This
requires McDonald's to comply with regulations of different countries that are related to business
operation and safety and hygiene. Many of the governments also see McDonald's as threat to
health because it is a fast food company and products of McDonald's cause problems like obesity
and cardiovascular difficulties and high cholesterol. Other than these political relations in
government also affect operations of McDonald's in other countries.
Economical
This is concerned with economic conditions of all those countries in which country operates.
This involves different elements of economic regulations such as taxation, interest rates and cost
of finance (Rastogi and Trivedi, 2016). This affect cost of operations of the company and their
decisions regarding price, raw material. Success of McDonald's also gets affected by rate of
unemployment, income of people of a country.
Social
This is another important factor that affects success of McDonald's and affect external
environment of the company. This is concerned with social norms, and cultural priorities of
different countries. This environment has created difficulties for McDonald's and additionally
changing trends in food industry also create difficulty for McDonald's. Opinion of people is
changing towards food and people are inclined towards eating healthy food. This is the reason
that McDonald's also gave options for healthy food in its menu to the customers.
Technological
This is one of the important factor that is driving growth of all kind of organisations. Use of
technology has become crucial for success of McDonald's. this improves productivity, staff
engagement, enhanced communication etc.
Legal

This factor of the environment of McDonald's involves elements that control and regulate
activities of the McDonald's. This means that rules and regulation to govern business and all
activities of the business are in this environment. Increasing regulations for food safety is one of
the important threats for McDonald's and different regulations on basis of countries also increase
difficulties for the company. Increasing regulations for animal welfare and different employment
regulations also increase difficulties for McDonald's.
Environmental
In this environment difficulties of McDonald's can increase with increasing concern of people for
environment and safety of environment (Perera, 2017). Increasing emphasis on sustainable
corporate activities, this although can increase difficulties yet is beneficial in long term.
This environment possesses several opportunities for McDonald’s and along with this
also possesses several threats for the company.
This report will discuss about leadership and management behaviour in McDonald's. This
is important that McDonald's have effective leadership and management behaviour which
enables McDonald's to utilise all the opportunities. Leadership is concerned with effectively
leading and ensuring that employees contribute in objectives attainment of McDonald's.
Followed by this report will also discuss about group and team behaviour of the McDonald's.
Group and team behaviour is concerned with behaviour of teams in organisations and collective
behaviour of team members of the organisation. Behaviour gets affected by several factors and
these factors are stage of team development and role of individuals in team. these affect and
cause certain behaviour of the teams in McDonald's.
Goals and Objectives
Goals and objectives are crucial to the success of the organisation because they allow
organisation and members of organisation what they need to do and what is reason and motive
behind their actions. Goals and objectives that often used goals can be defined as long term
purpose which organisation work and strives to achieve whereas are the achievement which can
be attained when attempt is made in particular direction (Hansen and Street, 2017). Objectives
are considered as means to end that are based on facts whereas goals are end results that are

based on ideas. Every organisation has their goals and objectives and objectives are devised and
achieved to achieve goals of the organisation. Goals of McDonald’s are-
 Improving reputation of the McDonald’s within industry
 Reinforcing image of the company with a new communication focus
 Promoting new initiatives to new potential customers
 Increasing public support for new of McDonald’s
These are some of the goals that McDonald’s and following are some of the objectives of
McDonald’s. These are-
 Increasing awareness among public with an aim of knowing that McDonald’s offer
healthier alternatives
 Creating a smooth transition when trying to increase positive attitude towards the
healthier new alternatives
 To have customers who are fond of changes
 To change the behaviour of existing customers to also buy new options and attracting
new customers who are interested in buying new products
Some of the reasons because of which goals and objectives are important are-
Goals and Objectives provide guidance and direction
Goals and objectives are important because these are two factors that provide guidance
and direction to organisation and employees (Jalagat, 2016). This is because they are end results
of all actions that are taken by the organisation and members of the organisation. These provide
direction for the activities means what employees need to do in case they are willing to achieve
to achieve the goals. This means that when McDonald’s when is willing to increase their
customers, this goal will direct organisation and employees regarding what action they should
take so that they can increase their customer. Objectives in this will involve quantitative number

of customers they are willing to increase in a particular time period. This is how goals and
objectives are important for providing guidance and direction to McDonald’s and its employees.
Goals and Objectives motivate employees
This is another importance of goals and objectives for McDonald’s. Goals and objectives are
means to end and end results and this is why these motivate employees. Goals and objectives
when are specific and clear that can be understand by employees, these motivate them to work in
order to achieve the objectives. This also provides a sense of achievement when employees
complete and achieve their goals and objectives. Once they are motivated with this factor they
try and perform harder to achieve goals and objectives.
Goals help in control
This is another reason because of which goals and objectives are important for McDonald’s. This
means that goals and objectives allow and provide criteria against which success of the actions
and efforts of organisation and employees can be analysed (Islami, Mulolli and Mustafa, 2018).
This provide mechanism for measuring performance and evaluating success and failure and
followed by this organisation can also identify and understand factors for success and failure of
performance.
Provides basis for Planning
This is another reason because of which goals and objectives are important for McDonald’s. This
means that an organisation in order to successfully achieve what they have envisioned it is
important that they develop effective planning for that. This planning is based on goals and
objectives and this is one of the reasons because of which goals and objectives are important for
McDonald’s.
In order to get all the benefits of goals and objectives it is important that goals and
objectives are effectively planed and linked with what company desires to achieve. This can be
understood by identifying and understanding how goals and objectives are established.
McDonald’s when is willing to establish its objectives and goals there are some rules and factors
that company should consider regarding establishment of goals and objectives. These are-

Objectives should be SMART
This is one of the important elements that contribute in success of goals and objectives. SMART
refers to Specific, Measurable, Attainable, Relevant and Time bound. This means that objectives
should be specific that can be understood by employees and provide idea about what the
objectives are (Rivera and et.al., 2016). Measurable refers to element that objectives should be in
fixed quantitative form that when they are achieved they can measured or specially they can be
measured in context of the achievement. Attainable, this is another important element that is
related to objectives this refers to quality of being attainable. This means that goals and
objectives being established are possible to attain. Relevant, this is another element and quality
of objectives, in this goals and objectives should be relevant to direction and vision of the
McDonald’s. Time bound is another quality of the objectives this means that objectives being
established should be bound to a specific time in which McDonald’s will achieve its goals and
objectives. This can be 1 month, 2 month, 6 months year anything.
McDonald’s established their goals and objectives on the basis of some approaches that are-
Tie goals to mission
This is one of the important approaches in this McDonald’s tie and links its goals and
objectives to mission of the company. This approach help McDonald’s in ensuring that goals and
objectives of the company directly contribute to mission of McDonald’s.
Goal-setting ACES
This is based on ACES and this refers to achieve, conserve, eliminate, and steer clear (Kanie and
Biermann, 2017). This can be explained as achieve means what McDonald’s wants to achieve in
future. Conserve means what McDonald’s want to hang on to and can also be said as what
McDonald’s want to keep and maintain. Eliminate refers to factors from which McDonald’s is
willing to get-rid off. Steer clear refers to what McDonald’s want to clearly avoid and on the
basis of these qualities and elements McDonald’s establish their goals and objectives.

Leadership and Management Behaviours
Leadership is considered as a process of impacting people to accomplish goals as well as
objectives. When an individual acquires leadership skill then they have the capacity to boosts as
well as inspire others so that they can easily achieve firm’s goals. According to the McDonald
leadership must not be only practiced through managers but at the same time with each and every
person who work within the organization (Golensky,. and Hager, 2020).
By the help of four principles McDonald aids to enhance the performance of their workers.
There must be several as well as variety of the motivation system regarding each and every
department within the firm that assist workers to accomplish element is Maslow’s hierarchy.
Each and every store must have particular goals and it is more better if each and every
employees within store has an aim to achieve.
There must be regularly change of the goals as repetitive goals creates boredom sometimes and
employees feels not motivated during the performing any task, so manger of the McDonald
change the goals of the workers within every six months.
One of the major thing to boosts the employees is that to increases their salary.
Maslow’s Hierarchy theories practices by McDonald motivation system as firms have been
successful to assist their workers achievers self-esteem ,self actualization ,psychological needs
and love and belongings but unfortunately not complete the safety needs of the employees
(Hassi, 2019).
Workers get to focuses to achieve the self actualization from the Maslow’s hierarchy’s top
column as they are exposed to the issues that are linked with work related problems that will
makes workers to think more creative so that they can easily found the solutions regarding their
work oriented problems in more logical way.
In McDonald self growth is offered by the staff members by providing trainings. McDonald
providing training to the employees as they have their own university called Hamburg University
by this training , staff members becomes more confident. They can upgrade their knowledge as
well as skills so that they can perform better within workplace. Mostly who work for the

McDonald are students ,thus McDonald provides shift after colleagues or school time as well as
on holiday also. Here students not only got the experiences of working but at the same time also
achieves a sense of achievement, achieve esteem that is far beyond the studies. By the help of
this students are more inspired as well as capable to boosts other also.
The firms have also various strategies regarding motivational skills so that they can boosts the
workers as well as provide them with empowerment. Employees will be punctual as they are less
likely to postpone their work and if they fail to do so than it will impact their respect to their
managers as well as also impact their team spirit that will able to think them twice to do so. After
all an average employee unable to need any other skills as these are tactic that will makes them
to feels more valuable and also makes their own choices and in addition to this to do things as
per their want (Bush, Bell, and Middlewood, 2019).
McDonald also practices organic firm in which there is a follow of the horizontal communication
between managers as well as employees. As managers enables employees to communicate with
then more freely and also accepts the feedback from the workers. Thus it shows that there is no
need of the employee to fear from their managers so it can makes them to built trust. It also
provides workers to have love as well as belongings. Also flexible shifts time enables employees
to spend time with their family members. Thus this also boosts the employee to work within
McDonald.
McDonald has stress Free atmosphere as It has specific particular job as well as offer
flexible shifts and also met all the physiological requirements of the staff members. Because of
the flexible time it enables the workers to have balance between personal as well as professional
life. Thus McDonald’s store found within every town that focuses on the convinces of the
workers also as they can get job nearby their homes and thus it will motivate them to work
within McDonald as it can fulfill all the requirements of the employees such as Physiological
need. But also one of the drawback within firm is that here the workers do not have the safety
needs because they do not have contracted to assure any long term employment.
In firm employees practices to work within teams as each and every employees depends on
others. Here within firm each employees have their own task to focus on and if one of the
employee is delay the work or time taken is too much to serve or prepare, As other people

impacted and as an outcome the whole team fail to becomes productive. Working within teams
makes workers more accountable for their work as well as more committed to their work, they
aids to accomplish goals of the firm. When Firm’s goals are accomplished as it will encourages
their self esteem . Another motivating factor is that social opportunity presented within job as
here workers have very casual environment as where they could easily socialize and talk while
working. Such an as workers who works in evening shifts are high school students and have
common cultural interest and same age. They are presented to develop friendship to the new
people (Kovačević, and Hallinger, 2019).
McDonald has adopted this motivational system from years as proved as a successful as firm
achieves its success till today. In addition to this because of such motivational system it will
motivate workers and shows that how good McDonald’s leadership skills regarding motivating
employees. This motivation system of the firm not only aids to achieve the goals of the firm but
also assists to complete their own goal that employees might be set for their own. Here it is
noticed that McDonald do not believe to provide the incentives to the employees and this keep
them to motivated for long run. According to firm they believes that employees have unlimited
desires and motivation depends on whatever is available within the restaurant
Group and Teams behaviour
Group and team behaviour can be defined as collective behaviour of those working
together within organisation. Group and Team these are two terms that are often used
interchangeably yet these are different from each other (Widmann and Mulder, 2018). Group can
be defined as collection of individuals working to complete a task. However concerned with this
individuals in a group have their individuals goals, and are completely independent. Team on the
other hand is a group of individuals sharing common goal of team and working together to
achieve common goal of team. Members and individuals part of team are interdependent on each
other. This difference in meaning of the group and team of also differentiate in their behaviour.
Concerned with McDonald's group can be considered as group of customers, group of employees
who are working together but do have different objectives. Team in relation with McDonald's

can be quality control team, in which all the members of team share common goal that is to
ensure quality of the food and related elements at McDonald's.
This means that group behaviour consists of individual behaviour of the group members.
Team behaviour in McDonald's gets affected by stage of team development and roles that
individual play as part of the team. In order to understand different behaviours of the team on the
basis of stage of team development in McDonald's, Tuckman’s model of team development
provides different stages of team development and how it affects behaviour of team and team
members. This model is as follows-
Forming
This is first stage of team development in which all members of team are polite and
positive towards each other and towards their new team. This can also be considered as
introductory stage of team development (Largent, 2016). Members in this stage are highly
dependent in leader for providing guidance and direction. Behaviour of members in this stage is
also anxious because they are not aware with team members and also with objectives and task of
team. this stage also involve introduction of team members with others members of the team in
McDonald's.
Storming
This is another stage of team development in McDonald's this stage bring changes in behaviour
of team, this means there is a lack of agreement in relation with group decisions. Forming stage
involves creation of boundaries and this stage involves that member’s push against those
boundaries. In behavioural aspects conflict is natural in this stage and this is caused by different
working styles of the team members. Power struggle is also visible in this stage and leader than
plays role in coaching.
Norming
Storming leads team to this stage of norming, this stage involves process in which members of
the team at McDonald's starts resolving their conflicts and differences. On behavioural aspect
members start appreciating behaviour of their colleagues and respect leader as a authority. This
stage also includes clearing and acceptance to roles and responsibilities. Commitment of team

members towards the objective of team gets increased and unity among team members also
enhance.
Performing
This is the stage in which all members of team are strongly committed towards team goals and
their performance goals. They are involved in hard work and this leads to achievement of group
goals. On behavioural aspect disagreements gets quickly resolved. Focus of all the members of
team in McDonald's in this stage is on over-achieving goals (Crunk, 2018). This focus and
commitment of team members contribute and effectively achieve the goals and this stage
achieves all goals.
Adjourning
This stage is when goals of the team have been achieved and team members get back to their
previous jobs they were employed on in McDonald's. this is break-up of group once task has
been completed.
The above discussed model was concerned with team development and behaviour of
team in different stages of development. Other than this role of team members also affect their
behaviour. These roles of team have been explained by Belbin. Team role of Belbin are as
follows-
Action oriented roles
Shaper
This role in teams in McDonald's is concerned with providing the necessary drive to ensure that
team keeps moving and team members does not lose focus (Ruch and et.al., 2018). Concerned
with behaviour this role in the team is challenging, dynamic and courage to overcome obstacles.
Implementer
These roles in the team are concerned with planning workable strategy and carry out the strategy
as effectively as possible. Concerned with behavioural aspect of this role individual and

members of the team in McDonald's are practical and efficient and are able to turn ideas into
action.
Complete Finisher
This role in the team involves giving efficiency to the completed task and members scrutinise the
work for identifying errors and ensure highest possible standards. Concerned with behaviour
these members are anxious and searches out errors.
People oriented roles
Co-ordinator
This role in teams at McDonald's is concerned with assigning roles to different members and
concerned with behaviour (Ruch and et.al., 2018). These members are mature, confident and also
able to identify talent.
Team worker
This role in the team is concerned with helping members to gel in the team and these members
are co-operative and diplomatic.
Resource investigator
This role in the team is concerned with availing team with best resources and in doing so these
members use their behavioural elements that are outgoing, and enthusiastic.
Cerebral oriented roles
Plant
This role is concerned with creativity and efficiency in solving problems of the team. members
playing this role are creative, imaginative, and are free-thinkers.
Monitor Evaluator

This role in the teams at McDonald's is concerned with providing logical eye, and making
impartial judgement where required and are sober, strategic and discerning (Lynch, Lynch and
Clemens, 2018).
Specialist
This role in concerned with bringing special and in-depth knowledge in the team and these
members of the team are single-minded, self-starting, and dedicated.
These are some of the roles that are played by members of the teams at McDonald's. in
this behaviour of members gets affected by their role and role gets affected by behaviour of
members and this impact teams as whole.
Motivation and perception
People whether it is customer or employer both are considered as the important resources
of an organization. This is helpful in ensuring the greater level of interaction of the financial,
industrial, and other resources so that the organisation can function. Now days the manager are
experiencing that the financial rewards can not only stay as part of employee engagements.
There is need for the employee to be properly reviewed which leads to have the search in non-
financial motivation in perfect manner (Trautner and Schwinger, 2020). The non-financial
motives have connection in managing and identification of the needs, such as his/her recognition,
participation in the decision-making, self-fulfilment, personal growth and others.
The practising of better combination of the financial and non-financial incentives is been
identified as most significant advantages allowing the companies to have proper occupying the
leading position in the economic market. The 'McDonalds' company flourishes owing to the
logical integration of the staff into the problem solving. The company have adhering he principle
as the result is done by man as proper examining the employees as the primary source of
progress in the field of respective quality and significant productivity. The company have clear
base to be part of success on the different motivation theories have already four simple principles
which provided the possibility to increase the performance of employee in perfect manner.
McDonald's have effective leadership and management behaviour which enables McDonald's to

utilise all the opportunities (Chia and et.al., 2020). Leadership is concerned with effectively
leading and ensuring that employees contribute in objectives attainment of McDonald's
The company have the elaborating the different systems of motivation for every
departments. The personnel in needed to be clear and have attainable aims as per being person.
The rise in the salary of the employee is needed to be part of sensibility. The company applies to
have motivation system by paying major level of attention on the financial encouragement, non-
financial encouragement, and social policy. The firm have effective level of motivation system
which makes the possible level of increase in employee performance which will be helpful in
enhancing the firm productivity. There must be several as well as variety of the motivation
system regarding each and every department within the firm that assist workers to accomplish
element is Maslow’s hierarchy.
The firms have also various strategies regarding motivational skills so that they can boosts the
workers as well as provide them with empowerment. There is implication of the situational
approach on administrative office relevant to different current situation (León-Moreno and et.al.,
2019). Motivation techniques have different techniques which are applied in the procedure of
assembly line in food preparation, 'McDonalds' has ensured the standard quality of the
production and the high performance. The firm is paying major level of emphasis of job restation
and provide the accrue level of training. On the other hand , the firm have effective motivational
strategy to have proper behaviour explanation and eery concrete case such as Maslow's theory
and Self Determination Theory which should be on the ais of elaborating the direct manager
forces towards aim.
Perception in organisation is equally important as motivation in organisation. perception
of organisation and of McDonald’s can be understood in several contexts that is perception of
customers towards McDonald’s and perception of employees towards the organisation they are
working for. Perception in ever context and aspect need to be positive and favourable. This
means that customers correctly perceiving the brand as the brand willing to be perceived by the
customers. In case of employees, employees perceiving the organisation correctly the
organisation want to be perceived by the employees. In relation with customers McDonald’s is
being perceived positively and success of the organisation is biggest proof og positive and
favourable perception of the company (Ceil, 2017). In relation with perception related to
investment, McDonald’s have managed to generate enough and good cash-flow and this is why

company is being positively perceived by the shareholders of the company. This strong cash-
flow of McDonald’s returns capital to shareholders and along with that it also offer resiliency.
Improved perception of the customers towards the brand have helped McDonald’s in increasing
its sales, the reason behind improved perception of customers towards McDonald’s is their focus
on customers and customer satisfaction and in doing so McDonald’s made improvement in all
activities and operation of the company. in doing so McDonald’s improved its people,
restaurants, menu and head towards the direction customers want McDonald’s to head. This also
improved quality of the McDonald’s. perception of employees of McDonald’s is also positive
towards their organisation and for ensuring this McDonald’s have also designed and developed
several mechanism for motivating employees. However perception of employees towards their
organisation also gets affected by the country they are working in and system of the country
(Raduzzi and Massey, 2019). This involves involving employees in decision-making,
effectiveness of collective bargaining and mechanism for collective bargaining and McDonald’s
because is a franchise business model employee perception towards McDonald’s also get
affected by their immediate employer. This varies on the basis of employer and country and
work culture of the country. other than this what affect perception of employees towards
McDonald’s is culture and employment in fast-food industry, this means that it is believed that
fast-food industry offers few benefits to employee and this can affect overall perception of the
employees towards McDonald’s. but for ensuring positive and favourable perception of
employees towards McDonald’s its individual employment practices can affect perception of
employees. positive perception of employees can add significant value in operations of
McDonald’s by improving quality of operations and effectiveness of performance of the
employees. employees of the organisation plays important role in overall success of the
organisation and even when organisation provides several benefits to employee if their
perception towards organisation is not correct and positive they will not perform as effectively as
they can and they should (Candelo, Casalegno and Civera, 2019). This is why it is important
employee have positive perception for McDonald’s and efforts of McDonald’s can only
contribute in developing and maintaining positive perception of employees.

CONCLUSION
From report it can be summarised that McDonald's is world’s largest restaurant chain that
serves around 69 million customers on daily basis in 100 countries. The factors behind success of
McDonald's are not limited to this innovation has also played important role in success of
McDonald's along with effective strategies in terms of place and franchise. There are several
external factors due to which company growth is affected. But with its strength it has enabled in
organisation to remain competitive in market for long term. Leadership is considered as a
process of impacting people to accomplish goals as well as objectives. In McDonald self growth
is offered by the staff members by providing trainings. McDonald also practices organic firm in
which there is a follow of the horizontal communication between managers as well as
employees. It also has stress Free atmosphere as It has specific particular job as well as offer
flexible shifts. In firm employees practices to work within teams as each and every employees
depends on others. Team is a group of individuals sharing common goal of team and working
together to achieve common goal of team. Members and individuals part of team are
interdependent on each other. Moreover, Group and team behaviour can be defined as collective
behaviour of those working together within organisation. Group can be defined as collection of
individuals working to complete a task. However, within company, Tuckman’s model of team
development provides different stages of team development and how it affects behaviour of team
and team members. Members and individuals part of team are interdependent on each other. This
difference in meaning of the group and team of also differentiate in their behaviour. Concerned
with McDonald's group can be considered as group of customers, group of employees who are
working together but do have different objectives. Team in relation with McDonald's can be
quality control team, in which all the members of team share common goal that is to ensure
quality of the food and related elements at McDonald's. This means that group behaviour
consists of individual behaviour of the group members. Team behaviour on the other hand gets
affected by stage of team development and roles that individual play as part of the team in
McDonald's. Besides that belbin team model is also applied in it on basis of that team roles are
assigned to members. so, this highly impact on behaviour of group working within it. But Many
of the governments also see McDonald's as threat to health because it is a fast food company and
products of McDonald's cause problems like obesity and high cholesterol. Working within teams
makes workers more accountable for their work as well as more committed to their work, they

aids to accomplish goals of the firm. in addition to it, firm is having various strategies regarding
motivational skills so that they can boosts the workers confidence and behaviour. It allows them
to work in team and attain goals in effective way.

REFERENCES
Books and Journals
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Candelo, E., Casalegno, C. and Civera, C., 2019. Enhancing Retailer-Consumers Relationship
Through Everyday Sustainability: McDonald's in Italy. In Corporate Social
Responsibility: Concepts, Methodologies, Tools, and Applications (pp. 1186-1208). IGI
Global.
Ceil, C., 2017. Service Quality and Branding Strategies at McDonalds. Available at SSRN
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Chia, X.R and et.al., 2020. Contributing Factors to Organizational Success: A Case Study of
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