Analysis: McDonald's Business Operations Impact on Local Restaurants

This report investigates the impact of McDonald's business operations on local restaurants, examining the competitive landscape and market dynamics. It begins with an introduction to McDonald's and its global expansion, highlighting its brand image and quality management. The report then delves into the significance of the research, outlining its aim to understand how McDonald's affects local businesses and their operations. Task 1 includes an analysis of McDonald's business model, its history, and its competitors. The report also presents a project management plan, covering scope, cost, time, communication, and risk assessment. A work breakdown structure and Gantt chart are provided to illustrate project timelines. The report concludes that McDonald's impacts local businesses through its quality and food products, and by analyzing these effects, local businesses can adapt and compete effectively. References to books, journals, and online sources are included.

Impact of McDonald's Business Operations on Local Business
Environment

Table of Contents
TASK 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
BACKGROUND.............................................................................................................................3
SIGNIFICANCE OF RESEARCH..................................................................................................4
AIM-................................................................................................................................................4
OBJECTIVES- ................................................................................................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
McDonald's is a leading food chain organization that expand their business all over the
world. This firm owns strong brand image in marketplace and provide the best quality of food
services, quality management, cleanliness and customer satisfaction. This report will discuss
about the importance of business operations in the organization. This research will discuss that
how McDonald's effects of local business such as restaurant. Furthermore, it will describe that
how the business process affecting the operations and function of local restaurants.
TASK 1
1. Title, aim and objective of study
Back ground
McDonald's is the first fast food service provider to the customer in 1948 at California
(USA). Nowadays, this is the largest growing organization and is expanded its business all over
the world. They also provide the direction to increase the business and offers many varieties of
fast food services to the customers. This firm uses modern quality of management system to
easily identify the need and requirement of enterprises (Abby Nicholas and O’Regan, 2014).
McDonald's provide an effective quality of product and services in marketplace. In this way, it
can be developed their business process all over the world. This organization is developed by
two brothers and establish their own restaurant. In 1955, the first local business was opened by
ray kroc between the 60's and 50's management team operated the entire operations and function.
(McDonald's business model, 2017). McDonald's has been established the business and also start
the table services in the restaurant and adopt different principle of organization such as value,
quality, service and cleanliness, etc. The success of McDonald's business is fast food services
provided to the consumers. The atmosphere of fast food services in the beneficial for business to
increase the productivity and profitability in marketplace. In 1967, McDonald's acquired the
burger king and also manage the food chain of burger in effective manner.
McDonald's always maintain their service and product quality in effective ways. The
employee can maintain the development activities of business. (Alex Jacqueline, Douglas
and John, 2010).The demand of customer increases that's why, It is important for organization to
put some innovative idea and change required for growth and development. In this way, it can
be identified that customer choice the more attractive option related the burger, pizza etc. Many
consumers attract towards their services and products. In this way, this will be more attractive

options to increase the productivity and profitability in global world. In marketplace, there are
various competitors in the marketplace fast food restaurant such as Taco Bell, Kentucky Freud,
Pizza Hut, Wendy's etc. These are the most important competitor of McDonald's in the
marketplace. The business competitors are used the cost leadership strategy and offers various
type of food item and product as similar to McDonald's at cheaper price.
SIGNIFICANCE OF RESEARCH
This research is undertaken to examine that how the McDonald's operations impact on
the local restaurant. The researcher has supported to identify that how they can maintain their
local business operations. This will help for identifying the management operations and
supported to maintain the position in the global world Furthermore, this project will provide to
use the operation's management strategy to manage their entire processing of business. (Jennifer,
2014). This research will help for identifying the goals and objective of research to take decision
in different areas by using the operation's management techniques. It is necessary for researcher
to apply the Cost strategies in the local business operations to provide the best quality of offers
and discounts. This research will help for continuously fulfil the need of project. In this research,
it can be applied the production line method to maintain business of local restaurants.
AIM-
To investigate that how McDonald's operations are impacting restaurant in local areas.
OBJECTIVES-
 To Find out the specific ways the McDonald's affecting the local restaurant and their
business activities.
 To determine whether the impact is beneficial or not for business process.
 To find out the local restaurants and can learn new concept from the McDonald's
activities.
2) Produce the project management plans that covers different aspects of scope, cost, time.
Communication and quality
According to the researcher, Project Management plan will be helpful for researcher to
create specific plans for development and also generate the specific output or results. Researcher
can be apply the management plan inside the project for conducting the best research in effective

manner. Researcher can create the documentation to identify the current project need and
requirement or resources (Monika, Schröder and McEachern, 2015). It also useful for monitor
and control the entire processing of particular research.
Cost of research- In this research, the total estimation of cost and amount of money that
necessary for the project. Cost of research depend on various factors such as risk estimated,
resources, bill of materials etc. All the necessary aspects are required for project that help for
calculating the overall structure of cost. This is important factors which necessary to determine
the cost of research on the basis of project development plans. Researcher will identify that this
project cost required is £281,200 approx.
Scope of research – The scope of research will help for determine the enterprises need and also
its impact on the large organizations. Researcher is mainly focused towards the impact of local
restaurant that affecting due to the big firm. The scope is identified and figure out the exactly that
how McDonald's impact on the local restaurants. (Veland and et.al, 2018). The main scope of
this research to manage the project management plans by using various technologies.
Time and quality- Time and quality is main component of research to find out the actual need
of research. Time is required for researcher to maintain the proper deadline of project. In this
way, researcher can be accurately maintain the time and quality for current project. On the other
hand, Quality is also important for research to increase the demand of project. Researcher is used
the proper quality of key element in the project to maintain the services in effective manner.
Communication- Communication is a type of loop in the research whereas Researcher build the
centralised system to maintain their communication between the different researcher. In this
research, communication will happen to share the details related to project to the researcher.
Researcher used the various types of communication medium such as written report email,
forms, online schedule, project website, status report and online databases etc. These are the
different medium to share the information. Researcher can be defined the proper communication
medium create a platform to express the processes, consequences and antecedents of research.
Risk- According to research, risk can be occur in the project therefore, the researcher cannot be
delivered the project on the time and it will take more time and resources, etc. (Yueying, 2014).
Time increased therefore, money also increased according to the time for project completion.
This will be created risk on the project and business operations or functions. Researcher is find

out that time and money are uncertain condition and situations created in the local business. In
this way, it may be impact on the local business activities.
Resources- Researcher always increase the man power that help for development business all
over the world. There are different types of resources required in the research such as money,
labour, materials, equipments etc. labour can be participated on research to mange project
management plan (Yueying, 2014). On the other hand, researcher can be applied the different
types of equipment and material use in this research. In this way, they can identify the proper
amount of resources used in the current project and business development. It will create detailed
of resources and utilized on the basis of specific schedule and time.

3)
Produce the work break down structure and Gantt chart of time frames of various stages in
competition.
Activities Week
1
Week
2
Week
3
Week
5
Week
6
Week
8
Week
9
Week
11
Week
12-15
Week
16
Research proposal
Aims and
objectives
Literature review
Research
methodologies
Data collection
Data analysis
Finding and
conclusion
Recommendations
Submission

CONCLUSION
As per discussion, it concluded that McDonald's business operations impact on the local
business with its quality and exceptional food products. This research analyse to identify the
effects of local business due to the McDonald's in market. As per discussion, it is easily
identified that how the business process affecting the operations and function of local
restaurants.

REFERENCES
Books and journals:
Abby Ghobadian, Nicholas and O’Regan, 2014. "A case study and interview with Jill
McDonald CEO and President of McDonald's Northern Europe Division", , Vol. 7 Issue:
1. pp.87-100
Alex Douglas, Jacqueline Douglas and, John Davies, 2010. "Differentiation for competitive
advantage in a small family business",, Vol. 17 Issue: 3. pp.371-386
Jennifer Rowley, 2014 "Online branding: the case of McDonald's", , Vol. 106 Issue: 3. pp.228-
237,
Monika J.A. Schröder, Morven G and McEachern, 2015. "Fast foods and ethical consumer
value: a focus on McDonald's and KFC",, Vol. 107 Issue: 4. pp.212-224
Veland Ramadani, Donika Zendeli, Shqipe Gerguri-Rashiti and et.al., 2018. "Impact of
geomarketing and location determinants on business development and decision making", ,
Vol. 28 Issue: 1, pp.98-12
Yueying Xu, 2014. "Understanding CSR from the perspective of Chinese diners: the case of
McDonald’s", , Vol. 26 Issue: 6.pp.1002-1020
Online:
McDonald's business model, 2017. Available
through:<https://corporate.mcdonalds.com/content/corpmcd/about-us/our-business-
model.html>

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