Food Service Management Report: Strategies for Business Objectives

This report provides a comprehensive analysis of food service management, focusing on McDonald's operations. It begins by identifying various food supply chain approaches, including key stakeholders like farmers, manufacturers, and consumers, and discusses the principles of procurement and sourcing procedures. The report then assesses analytical tools like SWOT and Porter's Five Forces, highlighting their role in supporting management strategies. It further explores management practices such as brand management, marketing, and human resource management, emphasizing their impact on successful business operations. The analysis extends to ethical practices within McDonald's and their influence on overall business success, followed by an assessment of management practices through performance review techniques. Finally, the report suggests alternatives to improve performance, considering implementation plans and devising management solutions to address shortcomings within a specific food service operation. The report concludes with recommendations to enhance effective business objectives, offering a detailed overview of food service management practices and strategies.

Food Service
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Identify various food supply chain approaches including key stakeholders....................1
P2. Discuss the principles of procurement and sourcing procedure ......................................2
M1. Analyse the range of different food supply chain approaches and procurement strategies
that can enhance organisational effectiveness........................................................................3
TASK 2............................................................................................................................................4
P3. Assess various analytical tools in terms of supporting several management strategies...4
P4. Discuss various management practices in terms of supporting successful business
operations...............................................................................................................................5
M2. Critically evaluate management tools and practices that can support successful business
operations in food service organisations................................................................................6
D1. Provide a valid and justified recommendations to support management practices and
strategies that enhance effective business objectives.............................................................6
TASK 3............................................................................................................................................6
P5. Discuss various ethical practices that has major impact on ethical practices..................6
M3 Analyse various ethical practices in your chosen food service organisation and the impact
they have on overall business success / D2 Critically analyse various ethical practices in a
specific food service organisation and their impacts on the organisation's business objectives
overall.....................................................................................................................................7
TASK 4............................................................................................................................................7
P6. Assess management practices considering performance reviewing techniques..............7
P7/D3. Develop alternatives to improve performance considering implementation plan......8
M4 Devise appropriate management solutions to address shortcomings within a specific food
service operation, using range of management tools and performance review techniques..10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Food service management is the essential procedure which should be performed by the
management in terms of offering edible and safe food products to their customers. Moreover, the
food industry is rapid growing and for this, it is important to make sure each and every activity
should be performed in an effective and systematic manner to accomplish prominent goals and
objectives (Filimonau and Delysia, 2019). Moreover, this industry offer dinning services and
also try to achieve suitable profitability by offer best services. To carry forward the study,
McDonald's is considered which is an American fast food company which is founded in 1940
and also operated by Richard and Maurice McDonald. It is the largest world wide restaurant
chain and operate around 100 countries. Report tends to cover, various approaches of supply
chain management and principles of procurement and sourcing and also assess various analytical
tools for suitable management strategies to accomplish prominent goals and objectives.
TASK 1
P1. Identify various food supply chain approaches including key stakeholders
Food supply chain consider the prominent procedure which depict the effective
movement of food from its origin to the final customers. This process tends to involve three
significant industries considering agriculture, food process and prominent distribution. Along
with this, effective food supply chain cover the suitable movement from one place to another
place as the reserve process (Suhartanto and et. al., 2019). For this, the suitable players of the
food supply chain for McDonald's is discussed as:
Farmer- Processing- Transportation and Storage- Consumer
 In first stage, farmers are those individuals who tends to harvest crops with the help of
artificial and natural way. In current times, organic and natural farming is promoted and
considered by customers as it is in the prominent demand. For this, the effective
stakeholders are the farmers who harvest in terms of making seed from the crop.
 The another step of food process is the manufacturer who tends to produce food
considering effective and safe food services to their customers. It undertake overall
processing factor which include heating, drying, refrigerating and many more and the
involved stakeholders are the manufacturers who produce raw materials into finished
product.
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 Third step consider suitable transportation and storage of food product which is
developed by manufacturers to their effective customers (Saad and et. al., 2019).
Moreover, this stage tends to eliminate the contaminated stock and the involved
stakeholder is the suppliers in terms of transferring finished products to their customers.
 At last, it depicts the final thing in which customers want hygienic and edible food
products and the responsible stakeholders are consumers.
Besides this, there are three various types of supply chain which is suggested to
McDonald's regarding the effective involvement in various services as these are discussed as
below: Direct: It is considered as the easiest method as in this, no middleman is involved.
Restaurant purchase products directly to suppliers and sell to their potential customers. Extended: Here, various middleman are involved in terms of supplying food to their final
customers and also consider effective transportation procedure that include big chain to
reach products to their final customers.
 Final: It include the effective chain of participants regarding the movement of food
products considering various resources, finances and so on which is the prominent for the
food system (Jeong and et. al., 2020). Along with this, they also consider various
individuals like purchaser, company, suppliers and customer.
Hence, the prominent approaches of supply chain is effective in terms of selling
significant goods to their final customers. For this, various approaches are considered including
various members from the producer to supplier and then customer.
P2. Discuss the principles of procurement and sourcing procedure
Procurement is the effective process to place order by manufacturers in terms of paying
effective price considering the particular orders which has been received. For this, the purchasing
management is concerned with prominently buying significant products and services from
retailers undertaking various compliances including the values and requirements. For this, the
effective goods are purchased from right source (Zhao and et. al., 2019). Therefore, various
indicators who leads to test quality and effective availability of control is mentioned as: Approved supplier list: To complete the network of vendors, the manager of McDonald's
need to undertake effective verification of the authorised name for the suppliers.
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Therefore, by doing this, McDonald's can prominently approach to their reliable suppliers
before forfeiting its resources and also tends to lose the significant value of products.
 Supplier credibility check: It is essential for the management and staff members of
McDonald's to identify the effective quality and suitability of suppliers. Moreover, it will
also useful in understanding the image of individuals who supply business after
identifying the important suppliers (Hwang and Kim, 2019). For this, managers need to
make sure the best quality of raw materials which is being imported for effective food
production.
Sourcing tends to undertake procurement of various suppliers who are interest in terms
of offering effective goods and services towards the development of restaurant. It is important
for business to offer suitable procurement to their employees as it tends to develop safe and new
food to its purchasers. They also need to maintain various things at the priority including safe
and healthy meal which is offered to customers. Value for money: It becomes the effective responsibility of the management of
McDonald's to select effective distributor and supplier who is being able to offer
prominent quality to their restaurant in terms of exchanging products for money. For this,
effective manufacturers tends to develop quality goods in effective quantity. For this,
they also tends to enable business which is being involved in carry forward its business
operations in an efficient manner (El Mujtar and et. al., 2019).
 Range an offer: In terms of gaining effective support and confidence of management,
suppliers can directly deal with company in terms of offering effective an proper
discount. It also depict effective result considering the negotiation in price which allow
McDonald's to procuring effective food material without facing any sort of financial
problem.
M1. Analyse the range of different food supply chain approaches and procurement strategies that
can enhance organisational effectiveness
The food supply chain approaches are effective and discussed in terms of McDonald's
and also best approach for the long term supply chain considering various suppliers that tends to
keep the quality more effective and suitable of the product. For this, various experts and
expertise and also involved in terms of changing raw materials within the final products. For this,
the extended supply chain tends to enable by McDonald's in terms of having suitable
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procurement with the help of effective and separate principles considering the effective
evaluation for the prominent quality and quantity of control and management.
TASK 2
P3. Assess various analytical tools in terms of supporting several management strategies
For each and every organisation various kinds of analytical techniques are useful in terms
of offering effective method by company that leads to accomplish their objectives and targets in
stipulated period of time. It is also important to understand these tactics as they are beneficial for
the manager of McDonald's and effective tools are discussed as underneath:
SWOT Analysis:
This framework is used in terms of identifying the strengths, weaknesses, opportunities
and threats that leads to identify the overall capabilities of company. Hence, SWOT Analysis of
McDonald's are mentioned as:
Strengths Weaknesses
Company has the global presence in around
120 countries and it makes it more
recognisable brand in terms of having fast
food.
The market of US for the burger is more
saturated and also include various cultural and
economic challenges (Torlak, Demir and
Budur, 2019).
Opportunities Threats
McDonald's always have opportunity for the
international expansion and can sell its
products considering health factor.
The competition in the market is very high in
fast food industry which is more saturated and
also have high intensity of competition.
Porter's five forces:
This framework is useful in identifying the effective competition within the market
considering various forces that leads to examine the prominent shape for the overall industry and
also tends to identify the effective competitive environment.
Forces Description
Threat of new entrants
Bargaining power of buyers The bargaining power of buyers is quite high for
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McDonald's as customers within the food industry easily
switch to other restaurant in terms of getting suitable
quality of food products at the reasonable price.
Bargaining power of suppliers It depicts that the bargaining power of suppliers is low as
prominently restaurants get its raw materials from the
external sources including farmers, manufacturers and so
on as they can prominently switch to other raw materials
(Kamilaris, Fonts and Prenafeta-Boldύ, 2019).
Threat from Substitute product It depict that there is huge threat of substitute in terms of
McDonald's as others can prominently offer significant
products in terms of offering suitable products considering
the taste and preferences of customers.
Competitive rivalry It depicts that there is a strong competition among the food
industry and leads to develop various rivals for
McDonald's. For this, they use various strategies and
tactics in terms of offering significant products including
effective discounts and vouchers.
P4. Discuss various management practices in terms of supporting successful business operations
Management plays vital role in terms of conducting business in prominent way for the
considering success and growth of company. For this, the management of McDonald's is
responsible for various techniques for smooth functioning of business operations. Therefore,
these activities is famous for the operations management techniques which is related with
changing raw materials into the finished products in effective manner (Leiblein, 2019). Some of
the significant practices are mentioned as: Brand management: This technique is effective for McDonald's in terms of keeping with
effective operations considering the success and accomplishment of effective objectives
of brand management. It is related with spreading awareness within the market to make
effective development in the personality and image of restaurant. Suitable management of
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brand is essential in terms of offering well reputed brand that leads to keep their
customers attracted for the effective involvement of company. Effective marketing: Proper publicity and marketing is essential for the management
practices to spread awareness among public regarding the social media, digital tools and
many more and also inform about the probable offerings (Sherman, 2019). In regard of
McDonald's, its managers focus on reaching towards the significant buyers in terms of
making them feel attracted for their food and beverages services. Considering the
marketing, it leads to enable food for the new market considering the suitable
development.
 Human resource management: It leads to consider that the employees of company plays
an important role and also termed as the asset for company in terms of keeping things
flourish. Hence, it is one of the prominent job of company in terms of taking care for
employees as it leads to manage them effectively. Therefore, the HR team of McDonald's
is essential as it tends to opt several practices in terms of keeping their staff motivated,
rewarding and also offer effective training.
M2. Critically evaluate management tools and practices that can support successful business
operations in food service organisations
McDonald's need to use these two practices considering the prominent operations in
terms of offering best services to their customers. Undertaking the human capital and effective
resource practice, respective restaurant need to opt for the effective skill and competencies in
terms of having balanced manpower in company. For this, on time training is essential in terms
of ordering for the effective improvement of skills. Along with this, it also tends to become quite
time consuming and also offer benefit to company for the longer period of time. Moreover,
considering the maintenance of resources, company need opt refurbishment to maintain its
property prominently for suitable running of its operations considering the frequent changing
fashion and trends. Therefore, renovation somehow tends to become costly but beneficial for
company in terms of attracting large number of customers.
D1. Provide a valid and justified recommendations to support management practices and
strategies that enhance effective business objectives
With the help of strategic factors and prominent practices of the management of
McDonald's tends to take for the prominent growth and development in terms of improving and
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influencing the impact of these tactics over the business objectives in terms of effectively
focusing on developing suitable customer service standards. For the idea behind the prominent
customer service and effective development is to keep people attract towards the brand and
develop their loyalty. The prominent significance for McDonald's is due to the rivalry, which
become more aggressive in terms of sustaining in the business industry and also tends to make
suitable development for effective innovation and customer service strategies.
TASK 3
P5. Discuss various ethical practices that has major impact on ethical practices
Various ethical practices are considered for effective business actions which is opted in
terms of performing prominently. For this, suitable ethical practices tends to make effective
effort in terms of making things considering ethical development and also undertake beneficial
growth of working environment. Hence, the common ethical practices which is considered by
company is Corporate Social Responsibility.
CSR is the suitable practice in terms of making suitable analysis and evaluation of
negative impact on society and also take efforts for effective development. For this, McDonald's
leads to deal to have effective responsibilities towards their stakeholders considering the success
of company. Hence, suitable practices are discussed as below: Local suppliers: CSR activities which are undertaken by McDonald's leads to undertake
society for the overall development of community to make local producers for the regular
supply rather than procuring raw materials from the external side. For this, effective
actions are taken by company to contribute for the society, economy and overall economy
(Namany, Al-Ansari and Govindan, 2019). McDonald's tends to offer effective
employment to the local individuals as economy is quite benefited for regulating money
and people that leads to earn suitable livelihood. Despite from this, community of local
manufacturers leads to receive significant orders in terms of reducing barriers of
commodities for regular income. It tends to have effective favour of development and
growth in market to target audience to enhance image of respective restaurant.
 Fair Trade: Every business, tends to play an important role in terms of working effective
by undertaking the ethics. For this, effective management is essential for McDonald's in
terms of making sure for the incorporate fair practices in terms of treating with their
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employees for the team development that leads develop suitable opportunities
considering the knowledge and skills (Sahle and et. al., 2019). Therefore, this result tends
to eliminate employee turnover ratio in terms of employee retention with effective talent
management.
M3 Analyse various ethical practices in your chosen food service organisation and the impact
they have on overall business success / D2 Critically analyse various ethical practices in a
specific food service organisation and their impacts on the organisation's business
objectives overall
By undertaking the effective ethical practices which are being developed by the
McDonald's in terms of imposing the positive impact for the success and growth of respective
company and considering its profitability. Moreover, the CSR activities tends to increase the
prominent goodwill of company by developing its global presence that leads to create effective
pool of customers. Besides this, it also tends to provide prominent opportunities to the employees
which is best suited on workforce in terms of keeping them motivated that leads to increase their
overall performance and helps in accomplishing significant sales, revenues and repetitive
purchase.
TASK 4
P6. Assess management practices considering performance reviewing techniques
There are various ways that are considered as the quality identification which is used by
management for effective assessment for the quality and productivity of employees. For this,
restaurants need to maintain effective measurement for the managerial strategy for various
activities in terms of working effectively. For this, several methodologies are used by
McDonald's to identify the quality of services that are mentioned as:
Key Performance Indicators: It tends to depict the significant key factors in terms of
enabling to achieve strategic objectives and goals. In terms of McDonald's, they tends to offer
wide variety of techniques that are being devised considering the support of customers. Hence, it
is also helpful to achieve prominent objectives and goals of company.
Benchmarking: It is considered as the suitable performance reviewing technique in
which company need to overlook for the significant abilities and effective aspects undertaking its
competitors. For this, they also look for significant feasibility for prominent operation which is
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quite possible to accomplish the overall competency to get better and suitable result which is
being offered to their customers (He and et. al., 2019).
Customer review: It depict the suitable services that are being available to customers and
also essential to understand the significant degree of satisfaction regarding the suitable
achievement. In terms of McDonald's, their management also tends to develop several methods
in terms of making sure the retention of customers. Therefore, the effective scenario is about low
degree and fulfilment which is reached by employees.
Monitoring of quality: It is important to bring suitable development in the qualitative
services which are offered to customers considering the satisfaction level among the customers.
In relation with McDonald's, it is important to offer effective services and taste for various food
products undertaking the satisfaction level which is being offered to customers on the continuous
basis. Hence, McDonald's try to taste suitable quality of food which is given to their customers.
Hence, it is identified that restaurant tends to use effective variety of significant resources
considering prominent techniques which is useful in terms of tracking the overall continuity of
employees. Therefore, suitable techniques tends to make various changes and also tends to adjust
for the suitable services in terms of meeting the requirements of purchasers.
From the assessment and analysis made in the section above the restaurant that is Galvin
Windows Restaurant management takes up three effective and strong practices for reviewing
performances of personnels and addressing their weaknesses. For the same in order to address
the shortcomings of the performance review plan of Galvin Windows Restaurant another
potential tool which is being suggested is Balance Score Card. This is a performance metric
which is used for identifying, improve and control separate functions of entity and work for
developing better outcomes of the performances.
M4. Devise appropriate management solutions to address shortcomings within a specific food
service operation, using range of management tools and performance review techniques
By considering the above discussion, it is identified that suitable restaurant need to take
effective business decisions that leads to develop effective practices in terms of reviewing the
overall performance of individuals and also leads to address their overall weakness. In relation
with this, to address the prominent shortfall for the suitable performance review plan of
McDonald's, tends to opt another technique and tool which is prominently suggested as the
Balance score card. It tends to depict the effective performance metric which is useful in terms of
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identifying and improving the prominent separate functions and also work for the getting
effective and suitable results on the basis of prominent performance.
P7/D3. Develop alternatives to improve performance considering implementation plan
Business organisations belongs from effective sector that tends to consider effective
situation that has major impact on several factors including positive and negative. In regard of
this, suitable variations are effective for the working environment in terms of enhancing various
complex situations and challenges to organise several activities (Hall and et. al., 2020). It tends
to develop suitable challenges that are faced by McDonald's considering the managerial
requirements to improve overall performance. Hence, the suitable road map is identified that has
suitable steps which are mentioned as: Identify the issue: This step tends to consider the suitable issues in terms of solving
problem an also undertake prominent identification of complexities. For this, the
prominent leakage regarding the actual performance is identified in terms of finding
towards the root to cause the significant issue (Suhartanto and et. al., 2019). Identify the root cause: It depict that when problem is identified for the effective
management of McDonald's is responsible for identifying gaps for the actual and desired
performance and also depict effective reason for why gap is developed. Brainstorm the prominent solution: This stage is essential for significant management in
terms of overseeing for the brainstorming and issues to find out the best and suitable
solution. It also leads to end for the effective solution and suitable management of the
specific issue. Execute and check the influence of solution: At last, the prominent gap is identified for
the concerning stage and also tend to fulfil the prominent management of McDonald's to
supervise the significant change considering the overall performance of employees.
Implementation Plan
This plan is essential as it tends to make sure that company get suitable opportunity for
the improvement of overall performance in terms of accomplishing goals and objectives.
Therefore, implementation plan is discussed as: Clarity: This factor is essential for McDonald's in terms of bringing positivity in the
policies and plans which has been formed for respective restaurant.
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 Communication: It is the important function that tends to allow the effective
development of suitable coordination among employees. Change management: It leads to undertake effective conditions regarding the changes
that are required for company and specific change management which is suitable for
McDonald's. It also tends to allow to determine the external factors that leads to impact
the business condition (Saad and et. al., 2019). Criteria: It tends to develop significant connection in terms of setting for the relation and
the kind of guidelines which has been followed to deliver the products of customers. Checklist: It is important as it put emphasis on the effective elements undertaking the
respective company and its factors or not. Call on help: It is critical for McDonald's in terms of offering suitable help to customers
to their employees for executing any strategy and tactics which is developed by
management.
 Choose the right provider: It depicts the significance in terms of understanding for the
McDonald's and also have suitable workforce that can work according to the need of
overall situation and suitable job profile as well.
CONCLUSION
By considering the above discussion, it is identified that food services should be effective
and manageable and also has various operations to offer safe and secure food to distribute quality
food to their consumers. In regard of this, various sources and considered for the procurement
and sourcing that can be achieve considering the continuous success undertaking various
strategies which is used by restaurant itself to gain effective development and significance of
ethical management. Along with this, competitive advantage is also useful to retain at the higher
post within the market and to examine this, 7C's model is considered to accomplish maximum
benefits.
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