McDonald's Advertisement Analysis: A Critical Review

This report provides a critical analysis of a McDonald's advertisement, focusing on its effectiveness in conveying the intended message to both new and existing customers. The analysis highlights the advertisement's shortcomings, particularly its lack of clarity regarding the product's details, such as the specific items included in the meal and the price. The report emphasizes the importance of clear communication, detailed product information, and the inclusion of essential details like pricing and offer validity to enhance consumer understanding and engagement. The report suggests improvements such as focusing on the key product (the burger), providing clear information on food quantity, ingredients, and price, and ensuring transparency in the advertisement's conditions. The report references the persuasive theory of advertising and provides recommendations to make the advertisement more reader-centric and effective in achieving its marketing goals.

Running head: ADVERTISEMENT ANALYSIS
ADVERTISEMENT ANALYSIS
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Author's Note:

1ADVERTISEMENT ANALYSIS
In this particular advertisement, the message conveyed by the company is not clear. The
advertise department of MacDonald’s did not follow persuasive measures to keep the consumers
engaged in the attractive offer they are provided with. In this measure the persuasive theory of
advertising can be discussed where the advertisement or product promotion attempt to influence
the consumers in favor of purchasing the particular product (Hernandez, Wright and Ferminiano
2015). This advertisement of MacDonald’s has not shared important information so that this can
encourage the first-time customers for trying this particular product of the company. The images
of the products are lucrative and details which particular food the customers will get in this
particular meal but for the first-time users do not understand the meaning of the tagline, ‘big mac
extra value meal’. The target market is middle class and high-class young people of any country.
The text in this advertisement is problematic as this does not clearly state the name of the
product. Therefore, the consumers visiting the store or seeing this advertisement for the first
experience cannot get the perfect idea of this combo meal. Through this advertisement, the
customers will not be able to understand whether this is a chicken or beef burger. The quality of
the food in this advertisement is not clearly detailed so that the consumers can understand the
quality of the Coca-Cola served in this meal or the size of the burger. Therefore, the text used in
this particular advertisement is not informative for the new customer. In addition to this, the
older customers though know the taste or size of the big mac served by the company, get no idea
about the price of this meal so that they understand how mush they have to pay in the stores for
this meal. The store names, timing or validity of this offer is also not detailed in this
advertisement. These factors have made the advertise net more unclear for the customers both
old as well as new.

2ADVERTISEMENT ANALYSIS
In order to minimize such issues in the advertisement, the company can follow some of
the very important methods so that the attractiveness of this offer can fully reach the customers.
The main reason of this advertisement to fail is reminding the existing customers to purchase the
products which they have previously bought. Therefore, the main focus should be on the burger
which is the chief attractive product actually served by the company. The advertisement should
be revised so that it can clearly detail the quantity of food and the price. Moreover, the choice of
stuffing in the burger must be present so that the customers get a clear picture of the food and the
price they are paying for. Moreover, the conditions which the company has put in the
advertisement should be clearer so that the customers have proper understanding of the product
they are buying and nothing gets hidden in it. Being reader centric is very necessary for the
advertisement to reach its goal.

3ADVERTISEMENT ANALYSIS
References:
Hernandez, J.M.D.C., Wright, S.A. and Ferminiano Rodrigues, F., 2015. Attributes versus
benefits: The role of construal levels and appeal type on the persuasiveness of marketing
messages. Journal of Advertising, 44(3), pp.243-253.