Marketing Essentials: Strategies for McDonald's Success

This report provides a comprehensive analysis of McDonald's marketing strategies, examining how the company utilizes the marketing mix to achieve its business objectives. The report begins by comparing McDonald's marketing approach with that of Burger King, focusing on the 7Ps: product, price, place, promotion, process, people, and physical evidence. It then evaluates various tactics employed by McDonald's, such as price adjustments, product innovation, and CSR activities, to demonstrate how they contribute to the achievement of sales targets and overall business goals. The report further develops and evaluates a basic marketing plan, incorporating elements like market analysis, competitor analysis, and segmentation strategies. Finally, it presents a detailed strategic marketing plan that applies the 7Ps to achieve overall marketing objectives, emphasizing the importance of product development, pricing strategies, promotion, customer service, and physical evidence in enhancing the customer experience and driving business success. The report concludes by highlighting the significance of marketing in the organization.

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
PROJECT 2......................................................................................................................................1
1.1 Compare the ways in which organization applies the marketing mix..............................1
1.2 Evaluate different tactics applied by McDonald’s to demonstrate how business objectives
can be achieved.......................................................................................................................2
Task 2...............................................................................................................................................3
2.1 Produce and evaluate basic marketing plan......................................................................3
2.3 strategic marketing plan that tactically applies the use of the 7Ps to achieve overall
marketing objectives for McDonald’s....................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing essential is the important aspect in the organisation to achieve the business
objectives. As the McDonald is the biggest food chain in global market. The more they use
marketing mix for organisation they will get better outcomes. It is important bring better
marketing strategies to achieve the McDonald business objective.
PROJECT 2
1.1 Compare the ways in which organization applies the marketing mix.
For every organisation it is important to compare their products with other competitor.
To obtain the business objective of McDonald marketing mix is the important aspect for better
performance. From the various element of marketing mix of organisation will help to compare
with pother organisation as per the 7ps. These 7ps will makes the better strategies according to
the target market and strength of products (Baack, Harris and Baack, 2013. ). As the McDonald
is leading supply food chain across the nation. As they offer the burger and French fries to the
customer. From the following things we can easily compare with burger king as applies their
marketing mix:
Products: burger king is operating their business with more better products in united kingdom.
Their service are according to their products. Also the customer are satisfies with the burger king
products. Burger king bring their product td in better way in front of the customer. With proper
packaging and taste will is also different form the McDonald. As they offer cold drink with
burger as combo pack to the customer. Burger king launches various type of the products which
will help to earn more revenue.
Price: burger king have the different structure of price as compare to the McDonald. As they try
to supervise their price in every month. The proper feedback for the customer are applied on
their price strategies. But price determination of the McDonald is depends on different strategies
and they normally change their price occasional in which then customer recognised the price as
the their level. As the b burger king have the different price of products accordion to their
business objectives. As they earn more revenue than McDonald but customer likely to prefer the
quality.
Place: Burger king operate their business in prime location in which they get their target
customer. The place matter for the organisation if they want most of the organisation will be
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depends on their sales volume but burger king have the highes number of selling of their
products due to prime location of their outlet.
Promotion: the most important things for burger king is the promotion of their products on
organisation. Burger adopt strategies to promote their products according to the demographic
situation. While the McDonald promote their products with right branding as the customer
already recognise their brand with value added products. Burger king advertise in innovative
way to attract the customer.
Process: Burger king strategies depends on the top management The process they follow is total
different in global market. They target their customer according to demographic conditions of
the market and they way they serve the service to the customer is also the different process as
compared to the other competitor. While McDonald give more opportunities and take the
feedback from the customer about their process of deliver service and more chance of improve in
products.
People: To make the better brand the most important things that have the customer or the people.
It depends on the organisation services to attract more customers. For burger ling most of the
customer prefer visit again just because of their rapid services, while the McDonald is not focus
on their customer as they had set already a big brand but their services are still the same.
Physical: it is the most important things for burger king as their physical evidence will help to
comfort customer. As the environment inside the outlet is the most important thing that customer
love about the burger king. While the McDonald have also the fix physical structure of their
organisation.
1.2 Evaluate different tactics applied by McDonald’s to demonstrate how business objectives can
be achieved.
For McDonald it is the most important aspect that their business objectives. To achieve
these objective it is important for the organisation to applied certain tactics to get better position
in the global market. The most important things for any organisation is their stakeholder to
achieve the business objectives and also organisation will applied different tactics such as
follows:
 Temporarily decreasing the price of their burgers: These tactics use by the McDonald
to attract the more customer. As they has temporary decrease the price of burger in which
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they can easily achieve their sales target and with this business objectives can be
achieved.
 Creating new forms of products: As the McDonald create new form of products to give
more segment to the customer and compete with other key player in the market.
 CSR activities: As the every organisation wants to make their goodwill in the marketing
will try to do certain activities which will help to the society.
As the above tactic will be used by the organisation to achieve their business objectives.
McDonald have the different objectivist which they try to achieve with their better customer
service and corporates social responsibility.
Task 2
2.1 Produce and evaluate basic marketing plan.
For every organisation the marketing plans will help to make stable brands in global
market. The way they advertise and promote their products is according to their marketing plans
which will help them to bring better position in market and make their brand more stable in
compare to other competitor. Some of the element are important to considered in marketing
operations.
Current Market scenario: these step will help to analyse the market size in which the
organisation will help to make out their position in Market with other competitor. The common
objective of the competitor and McDonald will help to recognise the better position and
customer impression will be more effective manner.
Competition: Most of the important aspect is the competition in the market for different goods
and services as compare to the other competitor. Due to such competition McDonald is not able
to get more revenue in their business.
As per the element MacDonald can be consider for the marketing plans for better services
delivered to the customer:
Marketing plans for segmentations: For McDonald it is important aspect to bring out the
marketing plans as per the segmentations. The targeted customer of the McDonald are more
demographic system as well the customer behaviour more recognise their products.
Marketing plan for target: To target the customer McDonald have the adopt the plans according
to their to customer taste and preferences.
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Marketing goals: McDonald set their goals to reach at the maximum level in global market. They
committed to the customer to give better service with quantity foods in all the outlet. For every
organisation marketing plans are important aspect to bring organisational success.
Marketing pricing: the most important factors the price so that McDonald adopt the different
price strategics for the customer. Each and every segment is available for all the type of
customer in limited price.
2.2 Produce a detailed, coherent evidence-based marketing plan for McDonald’s.
Evidence based marketing can be defines as the mixture of proven methods of marketing with
better testing. Some of the phase will help to bring out the evidence based marketing plans for
McDonald as follows:
Situational Analysis: it is important to analysis the current stage of the market and where the
organisation is to maintain the balance between the their current situation as well the
competitor. The end result will be impact for the organisation is also important with these
analysis.
Market Intelligences: thee also the important factor to conceder while evidence marketing plans
for McDonald. They have to find out the competitor key strength in the current market situation
soi that they can reach at that level. The trends in the industry is also important to find according
to the customer.
Assessment: it is important for organisation to bring out all the factor to considered for
assessment to set the better plans. The objective are the most important factor should be
considered in marketing plans.
Research and Reality check: if the assessment had been done than it is important to fill the gap.
The level of performance of McDonald is also considered during the reality check.
2.3 strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing
objectives for McDonald’s.
For the every organisation strategic marketing plans that tactically applies will be
depends on the 7 ps use of organisation. As the 7ps will help to market better strategic decision
for organisation. The over all marketing objective of McDonald will bring more bette startgies
for organisation
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Products: it is important for every organisation bring better products in front of the customer. As
the customer need the better products and if the organisation is not able to give quality product
than their marketing strategies may be failed. According to the market research products
development will be made according to the need of customer. If the customer requirement will
be made increase in sales volume for the organisation can be achieve. Operation of the
organisation will be depends on plans.
Price: Customers aspect and perception play very important role within the organization. For
this, McDonald's determining their pricing strategy for making high profits within the business
environment. When company adopt low pricing products, it reduces their reputations as
customers feel low quality products and services are providing by them. These will also help to
achieve the business objective if the price will be effective for the customer.
Promotion: In every organisation these will help to more effective decision if the promotion
tactics will be more better. The advertisement will be depends on the budget allocation to the
marketing team in the organisation. The different promotion activities used by the organisation
such sales promotion of the products which will help to bring out the more profits for the
business. On other hand promotion techniques will help to achieve the business objective for the
organisation as they have to set more budget on the promotion activities.
People: for every organisation the most important asset is their customer. more the customer
will feel comfort with the different brands in organisation it will be beneficial for the
organisation. As the internal people i.e is the employee of the organisation have to bring more
effective decisioned of marketing plans. The need of training to the employee is also the
important aspect for the organisation in which he customer service can be improved. These are
the major factors to achieve the organisational objective.
Process: McDonald's leading in the food products which has full transparency within the
enterprise. In respect to this, whole process of manufacturing the products is completely seen by
the customers. Hence, the customers gives their feedback for developing the products and
services in effective manner (Terpstra, Foley and Sarathy, 2012). These will help to achieve the
organisational objective and to adopt systematic process of marketing in the organisation.
Physical evidence: Every food organisation have to focused on the hygiene of their outlet in
which then customer will fell more satisfaction. The interior of the organisation and the adoption
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of new technologies to bring the more better customer satisfaction in the organisation will help
to achieved the business objectives.
CONCLUSION
From the above report it can be concluded that market in is the saltiness elements of the
organisation. As the McDonald have adopted the different marketing plans in their organisation
achieve the business objectives. The way organisation applies their marketing mix to bring more
business from the different source as such their products will bring the better customer
satisfaction with various products and physical structure of the organisation. Strategically
marketing plans are the important aspect for the organisation to achieve the business objective.
REFERENCES
Books and Journals
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Babin, B.J. and Zikmund, W.G., 2015. Essentials of marketing research. Nelson Education.
McDaniel, C. and Gates, R., 2012. Marketing research essentials. Wiley Global Education.
Muralidharan, K. and Neha, R., 2013. Six Sigma: some marketing essentials. Int. J. Mark. Hum.
Resour. Manage, 4(2), pp.1-12.
Philip, K., 2014. Marketing Essentials. A brief course: Translated from
English. Moscow:“Williams” Publishing House, 496.
Rossi, P.E., Allenby, G.M. and McCulloch, R., 2012. Bayesian statistics and marketing. John
Wiley & Sons.
Silberschatz, A., Galvin, P.B. and Gagne, G., 2014. Operating system concepts essentials. John
Wiley & Sons, Inc..
Terpstra, V., Foley, J. and Sarathy, R., 2012. International marketing. Naper Press.
William D, P. and E Jerome, M., 2012. Essentials of marketing.
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