This report provides a comprehensive marketing audit of McDonald's, examining various aspects of the company's business environment. The introduction provides a brief overview of McDonald's, followed by an analysis of market size and trends, highlighting its substantial market capitalization and profitability. The report then delves into competitor analysis using Porter's Five Forces model, assessing competitive rivalry, supplier power, buyer power, threat of substitution, and the threat of new entry. A SWOT analysis is presented, evaluating McDonald's strengths, weaknesses, opportunities, and threats, along with a PEST analysis that considers political, economic, social, and technological factors influencing the company's global operations. Customer analysis focuses on understanding the target market and customer needs, with a focus on data-driven decision-making. Stakeholder analysis identifies and categorizes stakeholders based on their interests and involvement. The report concludes with a discussion on the objectives of a marketing audit, emphasizing its importance in developing effective promotional strategies and expanding market share. References to relevant academic sources are included to support the analysis.