Strategic Marketing Analysis of Mc Donald's: Campaign Strategy Report

This report offers a comprehensive strategic marketing analysis of McDonald's, encompassing market analysis, competitor analysis, and the impact of COVID-19. It delves into the company's micro and macro environments using frameworks like PESTLE and Porter's Five Forces. The report examines customer and stakeholder analyses, identifies key strategic marketing objectives, and proposes a 'Safer Shopping' campaign strategy. It details the implementation tactics, covering the marketing and communications mix, including push and pull strategies. The RACE model is applied to digital campaign planning, and the report concludes with budget considerations, KPIs, and recommendations for future marketing initiatives.