McDonald's Marketing Plan: Techniques, Research, and Customer Groups

This report provides a detailed analysis of McDonald's marketing techniques, research methodologies, and customer segmentation strategies. It explores the marketing mix employed by McDonald's, including product, price, place, and promotion, and examines specific techniques such as advertising, sales promotion, and sponsoring. The report also discusses the marketing strategies of the British Red Cross, focusing on social media campaigns, PR marketing, and video content. Furthermore, it delves into the limitations and constraints of marketing, including legal, voluntary, organizational, and ethical considerations. The report highlights how McDonald's utilizes both primary and secondary market research to develop its marketing plans, adapting its strategies to different markets such as Australia and India. Finally, it identifies six different customer groups targeted by McDonald's and proposes a coherent marketing mix for a new product or service that a school or college might provide. Desklib offers a wealth of resources, including past papers and solved assignments, to aid students in their academic pursuits.