Marketing Essentials: Key Roles and Marketing Plan for McDonald's

This report provides a comprehensive analysis of McDonald's marketing essentials. It begins by outlining the key roles and responsibilities of the marketing function, including buying and selling, storing, product promotion, and identifying customer needs. The report then explores how marketing relates to the wider organizational context, emphasizing the importance of marketing strategy, information systems, the marketing environment, research processes, and brand equity. A significant portion is dedicated to the marketing mix (7Ps), comparing McDonald's to other organizations and discussing product, place, price, promotion, process, and people. Finally, the report examines the marketing plan for McDonald's, highlighting its purpose and role in achieving organizational goals and objectives. The report uses various sources and frameworks to provide a well-rounded perspective of the marketing activities of McDonald's.

Marketing essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1. The key roles and responsibilities of the marketing function of McDonald's......................1
P2. How roles and responsibilities of marketing relate to the wider organisational context......3
LO 2.................................................................................................................................................4
P3 Marketing mix to the marketing planning process to achieve business objectives and how
differ from other organisations...................................................................................................4
LO 3.................................................................................................................................................6
P4 Marketing plan for McDonald’s............................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is a process of promoting goods and services, marketing is a very important
bases of organization. marketing is the way of how the expand a business with the help of
promoting, demand of customer, and profitability in marketing renewals. In this study we have
briefly discussed about key roles and responsibilities of the marketing function (Pike, S., 2015)
Also discussing about how organization applies the marketing mix to the marketing planning
Marketing function is defined as the role of business that helps in increasing profits. Marketing
function have various responsibilities that includes developing marketing strategy for a particular
product, services or new segment for customer. McDonald’s responsibility of marketing function
is planning, promoting of products, distribution, and development of products, etc. Organization
always follows marketing function for betterment of overall development, and also have
responsibility for their customers to provide service marketing is main part of organization that
helps to stable for any situation and analysing opportunity in market. In marketing process, it is
important that development of new innovating and findings that help to improve the best way of
marketing process. The practise of marketing management helps to decreased future losses and
risk-taking option
LO1
P1. The key roles and responsibilities of the marketing function of McDonald's.
 Buying and selling- Marketing function of organization has major focused on products
buying and selling. (Scarborough, 2016). The purchasing power of customer shows that
whether product will meet their need or not. Selling of product depends upon promoting
process if promoting process is strong that selling of product will be easy and help in
increasing profit of organisation
 Storing – For marketing function that is essential that production storing is good because
its help to increases life value of product. Best way of storing shows that how
responsible effective for organisation. It helps to hygiene food that is safely for used by
the customer without any doubts. In case demand is high that storing in large way that
helps to full fill demand of customer
 Promotion of products – marketing is important for organization, best way of marketing
is advertising, online promotion, door to door promotions helps to keep customer mind
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and attracts customers. Promotion help to increases demand of costumer .it gives
opportunities that how building costumer relation specially fort existing costumer.
 Identifying customer needs- customer demand to identifying his taste and preference in
increasing profit for organization and also valuable customer feedback is also important
that changes demand of costumer need and necessary goods and services. It also helps to
increasing profitably for organization. Identifying opportunist is that feedback of
customers for valuable options that increases of needs of satisfying costumers
Current and Future Marketing Trends
This marketing process involves current and future trends. Which have successful
involves in production products selling, societal and marketing. This marketing trends current
and future requirement for organization that implement for betterment and inducing profitability.
 Production- It is important that product is in good qualities for marketing current trend
that effect the customer mind and priority to purchased organization product. It help to
improve the quality of production for implementation of productive theory.
 Product- Consumer are relating product for its beneficial types that improving truest of
product value prices and effective concept that involve of identification of production
part. Product concept drives that consumer selective product and services will be retain
and beneficial for consumer (Philip, K., 2014.).
 Selling – In this concept that influenced consumer mind set with the help of promotion
that increasing productivity and helps to gaining profitably. Morden customer always
want to know getting information about product and services that that concept helps to
improves with the help of promoting and selling techniques
 Marketing – Market concept required for always focused on target consume that delivery
their product and services it helps to creating a brand value customer automatically
focused on a particular segment product.
 Societal- This concept refers that organisation always focused on that protected of
segment which is required for the consumers that and for increasing productivity societal
directly depend on the consumers preference that help to improve the profitability for
organisation.
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P2. How roles and responsibilities of marketing relate to the wider organisational context
Marketing relating for wider organisations considers that hoe big organisation is serious
about marketing strategies, information system, marketing environment and research of
marketing process to achieve business objectives. Also discussing about what is the role of
marketing plan in achieving goals and objectives. For the present report the chosen organization
is McDonald’s that operates in restaurant sector in different countries. Marketing related function
that helps to improves of qualities the creating responsibility of function and its help to forcing of
behaviour of function a function of equation of variably that help to improve of quality of
responsibility (Purvis, 2016) The responsibility that effected on the consumer its imperilment
that marketing behaviour in organisation .organization responsibility help to improve qualitative
Development , organisation grow thing , impactful image that helps to improving organization
marketing behaviour, information system, marketing environment , research of marketing
process, brand equality.
 Marketing strategy- Planning for a business is helpful for creating marketing strategy. It
helps to reducing marketing risk in future. Marketing strategy in wider organisation are
corrected for marketing related to reducing market risk. (Malhotra, 2015). In marketing
strategy its help to find the solution of better business opportunity that increases
maximum profit for the organization. Marketing strategy that help to improve quality of
step that forwarding in organization.
 Information system- This system informed about planning, implementation, controlling
of market strategy in organisation that helps to improves of business qualities.
Information in organisation that helps to knowing the marketing strategic that creating a
level of significance. Information system that help to improve of productivity and
demand information gives organisation ides that innovating product segment.
 Marketing environment -Organization market environment refers that how organization
environment effects on marketing segment. Environment effects reducing nature of
marketing threat. business growth is depending on its performance and marketing
environment. In market segment its help to provide the way of communicating in
consumer. Marketing environment that help to improve profitably of environmental
effects that selective process of variable selective issues.
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 Research of marketing process- It is a major role of marketing. In this research that
involves searching prices product and consumer that helps to communicating consumer
in order to goods and services. Research of marketing helps to proving self-marketing
system that help to creating research of market essential. For researching marketing
environment, it is help for creating marketing process so that it will be searching
opportunity for planning on consumer needs
 Brand- Consumer is very focused about brand equality that effects on consumer images,
in Morden days brand is very important to every consumer. Brand helps to improve that
marketing essential. It is creating brand image in front of existing and new customers that
help to development in marketing things. Brand equality reducing lees productivity and
helps to improve that the constantly increasing the quantity of product and services.
LO 2
P3 Marketing mix to the marketing planning process to achieve business objectives and how
differ from other organisations
Business organisation have different business culture. they apply to achieving goals with
respected business objectives. if we comparing subway or McDonald’s, subway has higher prices
in front of McDonald's so prices is important for organisation. For promoting subway, the slogan
eats fresh compare to MacDonald its promotion slogan not justify. Business organization help to
improve the quality of carriage segment (Zgarrick, D.P. And et.al., 2016) It emphasis that
comparing business transmigrate environment that creating level of selective part if both
companies have global crises it would be selective process that helps to improves the quality. it
helps to improve the qualities to handle variable business relating controllable effects. For
marketing mix of both company comparison, it helps to find the solution of company position in
market. In particular segment that production influenced changing of business environment
useful. Different market process that help to improve of business ethic, image in front of
consumer impactful for using product, marketing process is very important that equality of
business of behaviour are corrected or not. Business environment helps to protected the
environment of behaviour of environment. Matrix management that effective communication
that effective way of selective situation that presses that variability of function its leave of
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signification that effectiveness of co controlling power of variable thing. There is some following
point that refer to marketing mix in McDonald's.
MARKETING MIX PROCESS / 7PS
 Product- The main objective of product is that demand and supplies according to
consumers. Continues Production is important for marketing it is help to creates
productivity in organization. For betterment of consumes it is important that how will
consumer gives rates to product with their taste and preference. For better productive it is
important that influencing organization equation for betterment of creating relation. The
main objective of this particulate concept is to satisfy organization consumers
 Place- In marketing mix place or areas is very important role in this concept. Availability
of product is very easy for consumers this is a strategy that more place of organisation
product has influence to consumer to buying a product. (Moore, G.A., 2014). This
strategy help to improve the profitability of and development of organisation strategy in
different way selective process of various situation that influence consumers buying
behaviour more advertising influence cost more and importance of protect in life is also
important for consumers
 Price – In marketing mix process price is important for any productivity in organisation.
It directly impacts on customer and if discounting ides reducing this throat it increasing
in productivity in the organization. Prices of product depend of variable continuing level
of creating nature of selective process that help to improve the quality of organization of
influencing factor that affecting organization productivity and relating a nature of
effectiveness of pricing theory
 Promotion- With the help of promotions organisation increases profitability and
production. It is involved that social media promotion helps to improve promotion in
social media platform it is a best way to expand business goodwill. Sales promotion is
very important it help to creating nature of variable controlling nature of selective
process. Advertising in newspaper, artistic help to improves business, effectiveness and
creating level of variable issue that influence nature of creating process.
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 Process- This concept refers to how services working in organization. It helps to build
services that consumer needed and creating variable. Process help to build services for
effective solution that conducted that influenced the variable concept
 People – In management of organisation people involve organisational activity that
creating nature of signification that help- to improving people trusts employees of
satisfaction of controlling behaviour that influencing behaviour
LO 3
P4 Marketing plan for McDonald’s
In every organisation that have marketing plan to succeed their goals and objective. With the
help of marketing plan organisation improves its development poverty. For continuing marketing
plan help to selective process that create for variable controlled. Purpose of marketing plan also
have to understand the variable conclusion of poverty of nature that feels that variable
controlling nature of business (Baker, M.J. and Saren, M. eds., 2016.) For poverty of bushiness
organisation that helps to creating nature of organisation effective way of selective process it
helps to improving organisation. it also helps that marketing analysing perform not properly and
correcting way of selective process. It helps to improve that creating a way of production that
well performed that variable effective communicating behaviour. For marketing plan, it helps to
creating level that unflinching nature of business planning that creating marketing plan the
essential of business efferent. For correcting issue that help to improve the qualities that
correcting way of organization structure. In every organisation that helps to improve of qualities
the creating nature of effect of controlling nature of behaviour its creating marketing essentialist
that proves of function. It is important that influencing marketing structures that creating way of
variable things that help to improve to variable things the controlling nature. T hire is dome
following point that follows by McDonald's.
Marketing plan for McDonald
Purpose –
For any organisation it is important what is organisational goals that important propose of
organization refer hat how organisation believes their objective and selective process that follows
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their goals. It helps to creating a level of variable thing of combination of organisation. It is
important that creating level of selective process that influencing selective levels of propose that
effective use of variable process for the propose of organisation helps to identifying opportunist
the creating a level of significance (Babin and Zikmund, 2015) For creating level of variable
needs that helps to identifying opportunity that influencing nature of variable correcting nature.
Threats of marketing –
Threats of marketing is also initiands that improves of organization influence and creating
nature of variable opportunity that variable need. Threat of opportunist also define corrective
way of variable opportunist (Shaw, S., 2016) it that influences the variable of invigorating that
help to improve the selective way of variable recourse. It helps to improves that how
organisation includes the variably resources that influencing nature of creating level of
continuous nature of creating laves that variably needs of satisfying of nature it is very important
that creating nature of selective process of variably need
Situational analysis-
In this section, McDonald need to focus on define their products and services. It assists to
show benefits which provide and set apart from the competition. On the basis of target audience,
it can be stated that specialised and segmented outcomes develop successfully. Furthermore, the
chosen business needs to identify opportunities so that expansion for products included with
external threats. Along with this, positioning also create which includes two steps so that features
need to assessed to make distinction from its competitors. For situational analyse help to
improvable that the organization ability to improve of variable. It is variable opportunity the
creating way of communication that bassinet of variable threat that improve of organisation
abilities. If situational analysis has to priority that influencing the level of creating fundamental
that inflating truest the creating nature
Describing the target audience-
Further step considers target audience in which business to business marketer develop for
targeting audience that based on type of business, size, job title, etc. In this section, McDonald
need to guide with systematic plan to make public relations campaigns. Target audience believes
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that the organisation improves of variable consoler that variable part of controlling effected it
reliable that how the creatine of controlling behaviour or variable controlling poser ices effective
communication that proper of variable controlled are selective process of organisation creating
lave le of variable control. Its effective way of communicating decided that how the build
audience that influencing nature of variable controlled the creating nature of controlling
behaviour.
Marketing goals:
In order to attain desired results, McDonald need to focus on marketing plan which made for
certain aims and objectives. (Pappas, N., 2017). Mainly, the chosen business wants to consider
measurable outcomes with defined effective consideration at workplace. On the basis of creative
work performances, they should list goals to maintain more profits and revenue. Marketing
goals decide that how implementation of organisation that improves of variable controlled
effective way of communicating, s list of behaviour of variable controlled that communicating
sector that effective part of behaviour that influencing nature of controlling power.
Developing marketing communication strategies and tactics:
In this section, it is important to create marketing plan with outlined activities and
accomplish it with best prospects. In this way, research consider through stages of sales cycle
and attain more effective results. With the help of advertisement, public relations and direct
marketing, effective results will be gain at workplace. For development of communicating
nature of creating way of organizing behaviour the effective way of controlled that creating
nature of variable controlled that its way of communicating it is variable of controlling power
that influence nature of effective power
Setting marketing budget:
In order to accomplish desired goals and objectives, it is important to set marketing budget.
In this way, message devoted to projected gross sales with annual marketing budget. In respect to
starting business, it is important to acquired new fund for McDonald that assists to develop
effective results.
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CONCLUSION
In this study we have discussing about marketing essential of McDonald’s. in this case we
have briefly described that what is responsibilities of the marketing function for the McDonald's
and how roles and responsibilities of marketing relate to the wider organisational context. We
also have described that how organisation applies the marketing mix to the marketing planning
process to achieve business objectives and how organisations or could do better compared to
other organisations. At the result we have said the McDonald’s is have better marketing essential
in front of its competitor.
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