This report provides a comprehensive analysis of McDonald's marketing essentials. It begins by defining the fundamental roles and responsibilities of the marketing function within McDonald's, emphasizing aspects like pricing, distribution, selling, product management, financing, promotion, and market research. The report then explores the relationship between the marketing function and the wider organizational context, highlighting the interdependencies with departments such as Human Resources, Finance and Accounting, Research & Development, and Production and Operations. Furthermore, it delves into the application of the marketing mix within McDonald's marketing planning process. The report also covers the development and evaluation of a basic marketing plan. The report aims to provide a complete overview of McDonald's marketing strategies, its impact on the business, and how it maintains its position as a market leader in the fast-food industry. The report also emphasizes the importance of adapting to changing customer needs and market trends.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
