Marketing Mix Adjustment for McDonald's: A Performance Analysis Report

Desklib provides past papers and solved assignments. This report analyzes McDonald's marketing mix.

MONITOR AND
ADJUST THE
MARKETING MIX
In McDonald’s

Table Of Contents
■Monitor the performance of organisation’s
product and services.
■Evaluate the implications of altering
components of marketing mix in response to
market factors.
■Adjust components of marketing mix in
response to test results meeting the
requirements.
■References.

Monitor the performance of
organisation’s product and
services.■The performance of McDonald’s products has
been significantly good till now.
■The product launched by the organisation are
popular among its customers base and have
been successful in generating revenue.
■Moving on to serve freeze coke and ice cream
along with previously served burger and fries
only, have resulted in increasing customer base
with the availability of more choice of products.

Evaluate the implications of
altering components of marketing
mix in response to market factors.
Altering of any one component of marketing
mix will have an adverse affect on the market
factors.
For reference, altering Promotion will result in
no communication of product’s information to
the customers.
This will result in lesser sales and revenue
and fail of the launch of new product as the
market won’t be having any update of that.

Adjust components of marketing
mix in response to test results
meeting the requirements.
■Budget requirements
For meeting the budget requirements, the
organisation needs to focus on reducing the cost,
which will reduce price also and also other step would
be to invest less in promotional activities.
■Organisational strategic objectives
For meeting the organisational strategic objectives,
the organisation needs to change the production
purpose as per the strategies set by the management.

■Operational marketing objectives
For meeting the operational marketing
objectives, the organisation would need to
focus more on promotions. It would require
allocation more budget to promotional
activity.
■Desired market positioning
For achieving the desired market positioning,
the organisation would need to develop
strategies, launch new product so that it gain
more market base.

References
■Kenton, W. (2018). Marketing Mix. Retrieved
from https://
www.investopedia.com/terms/m/marketing-
mix.asp
■Caruso, S, J. (2011). Improving Organization
Performance through Performance Analysis.
Retrieved from
https://hrdevelopmentinfo.com/improving-o
rganization-performance-through-performa