Marketing Plan for McDonald's Zero Calorie Virgin Mojito Introduction
VerifiedAdded on 2023/01/19
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Presentation
AI Summary
This presentation outlines a comprehensive marketing plan for McDonald's, focusing on the introduction of a Zero Calorie Virgin Mojito to cater to health-conscious customers. The plan encompasses a detailed introduction to marketing, followed by the marketing plan itself, which includes the company's mission, vision, and objectives. It incorporates a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, alongside the STP model (Segmentation, Targeting, and Positioning) to define the target market and product positioning. A marketing budget is provided, along with details on monitoring and controlling the plan's implementation. The presentation concludes by emphasizing the importance of a well-formulated marketing plan for achieving business objectives, supported by relevant references. The presentation analyzes the competitive landscape and suggests strategies for enhancing market share and profitability through promotional activities and customer satisfaction.
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