This report details a comprehensive marketing plan for McDonald's, focusing on its expansion into American Samoa. It begins with an executive summary outlining the need for a new product introduction to address market competition and target consumers effectively. The report includes a background of the company, detailing its history and global presence. A thorough situational analysis is conducted, incorporating SWOT, PESTLE, and Porter's Five Forces analyses to evaluate the company's internal strengths and weaknesses, as well as external opportunities and threats within the American Samoa market. The marketing strategy section covers STP (Segmentation, Targeting, and Positioning) and marketing tactics, including the marketing mix, financial projections, and implementation control. The plan recommends introducing a chocolate sandwich and seasonal fruit platter to target health-conscious consumers, supported by low pricing strategies to attract a broader customer base. The report concludes with a discussion of the McDonald's potential for success in American Samoa, providing a strategic roadmap for market entry and growth.
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