Marketing Strategy and Plan for McDonald's: Project Analysis

This project, titled "McDonald's Industry & Competitive Analysis: Marketing Strategy & Plan," undertakes a detailed marketing-focused assessment of McDonald's on a global scale. The project's objectives include a comprehensive evaluation of industry dynamics, McDonald's competitors, and the implications of its market position. The project follows a structured plan encompassing company background review, literature review, data collection (secondary sources like reports and financial documents), analysis and evaluation, report drafting, and finalization. The analysis focuses on factors influencing industry dynamics, McDonald's competitors, and the importance of these factors in relation to marketing strategies. The project culminates in a proposed marketing strategy and plan aimed at providing McDonald's with a competitive edge and contributing to business growth. The report will be structured with an executive summary, company background, problem/research focus, detailed assessment, recommended solutions for marketing strategy and plan, and a reflective journal. A detailed schedule for the project is also included.

Noor muhammad khan
ID: 20170034
Tahmas Bakhsh
ID:20170015
Running Header: WEEK3 – MCDONALDS INDUSTRY & COMPETITIVE ANALYSIS:
MARKETING STRATEGY & PLAN – PLAN TO ACHIEVE THE OUTCOMES
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Week3 – McDonalds Industry & Competitive Analysis: Marketing Strategy & Plan – Plan to
Achieve the Outcomes

Week3 – McDonalds Industry & Competitive Analysis: Marketing Strategy & Plan – Plan to
Achieve the Outcomes
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Project Title
The project titled identified tor undertaking this project is “McDonalds Industry &
Competitive Analysis: Marketing Strategy & Plan”
Project Background & Outcome Planned
The title of the project exemplifies the aims and objective of the study which is to highlight a
comprehensive focussed assessment based on marketing for the organization McDonald’s on
a global scale. The priority of the paper is to present-
 A comprehensive assessment for the factors influencing the significant dynamics of
the industry as well as presenting the potential and existing competitors of
McDonald’s.
 The paper will present the implications
 McDonald’s position in the competitive market or industry position

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 The importance of the position in regards with the marketing strategy and associated
planning strategies.
 The proposal for McDonald’s will be formed based on the evaluations and strategies
as well as the marketing plan of McDonald’s will act as a competitive edge/advantage
and as a contributor for the growth of business.
Project Plan
The exercise is commenced with the consideration that the task is an assessment and is
suitably managed for ensuring the assessment study, which is framed with a systematic,
quality and time-bound manner. In this case, the strategy is to commence a study which
portrays following phases- the background of the company, assessment, literature review, the
methods associated with data collection techniques, analysis-evaluation, drafting the business
report and lastly finalising the report for submission. The comprehensive discussion for how
are these tasks should be commenced and aided for the accomplishment of certain outcomes
which are presented in the subheadings below.
Company Background Review & Analysis
The first task will comprise of a comprehensive review of the background of company, the
historical trends in regards with the performance of the business and the growth of the
organization. Leadership strategies, particular function or business strategies will be extracted
and assessed in an exhaustive manner. Similar data extracts will contribute towards
documenting and receiving crucial exposure in the direction of the structure of the company,
its vision and mission, historical performances and values of the organization.

Week3 – McDonalds Industry & Competitive Analysis: Marketing Strategy & Plan – Plan to
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The similar data and strategies will be offering the base which can contribute in the other
tasks of the assessment study in an efficient and effective manner. Moreover, data collected
for the paper will present an understanding of the assessment and for the final proposals.
Literature Review
The task presents key literature learnings related to conceptual and theoretical elements of the
marketing, competitive analysis and industry analysis will be discussed. Moreover, relevant
tools, models and approaches will be identified. The literatures presented in the paper will be
reviewed and analysed for the extraction of relevant data for the purpose of commencing
analysis of the following tasks.
Moreover, for significant value, the results of the literature review will contribute in the
formation of a strong theoretical and conceptual data in regards with the domain.
Data Collection
After the conduction of the literature review, the following task will be focusing on the
method of collecting/extracting data from secondary sources. In this case, the concentration
of the paper will be directed towards the collection of significant information which will be
offering the knowledge and insight of pertaining the factors which influences the dynamics of
the industry and will present the competitors of McDonald’s, the implication of the identified
position in the competitive market and in the industry by mentioning the importance in
regards with the marketing strategy and associated planning.
The medium and sources of information regarding similar context will be publications,
reports, financial reports of the company. These information can be extracted from the
sources like academic journals, documents from public domain and reviewed articles which
focusses on the company in regards with the concentrated area of the study.

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Analysis & Evaluation
The paper reflects few of the crucial activities, which needs to be followed in the application
of theoretical knowledge, tools and various methods of application that can be derived
through learnings of literature review in relation with secondary data of the company. The
data will be indicating the factors which influences industry dynamics and list of the
McDonald’s competitors by presenting the importance of same through marketing strategies
and the associated planning.
Based on the extracts and assessments commenced in this case with the relevant concerns and
the challenges will be analysed. The paper will present a comprehensive assessment
regarding the concerns, the process of application and review and lastly the proposal will be
recommended.
Summarizing the content will depict the main objectives of the assessment task for the
purpose of proposing and developing marketing strategies and the marketing plan which
contribute to the accomplishment of an effective competitive advantage with growth in
business.
Report Drafting
After the completion of the method of data collection and analysis, the report will be
structured based on the requirements of the assessment. The extracted data and findings
deduced from the data collection method as well as the finalised proposal will be presented in
a systematic manner with detailed structured subheadings-
 Section 1 will present executive summary of the report
 Section 2 reflect the background for the company, McDonald’s
 Section 3 consists of problems/ issues / research focus which is assessed

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 Section 4 consists of a detailed presentation and the comprehensive assessment in
relation to the challenges identified through the application of key information for the
literature review and secondary data collection.
 Section 5 consists of recommended solution in relation to the marketing strategy and
plan which will contribute towards an effective competitive advantage with growth in
business.
 Section 6 consists of reflective journal regarding the plan for future/career study
Finalization & Submission
After the completion of assessment report, similar assessment will be subjected for reviewing
and proof reading before the final submission.
Project Plan – Schedule
The detailed schedule for assessment project plan is given below –
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Team Setup &
Topic
Identification
Drafting Project
Plan
Presenting the
Plan
Identification of
Literature
Review of
Literature
Secondary Data
Collection
Analysis
Evalaution &
Outcome
Finalization

Week3 – McDonalds Industry & Competitive Analysis: Marketing Strategy & Plan – Plan to
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Report Drafting
Report Review
Report
Submission