McDonald's Marketing Strategy & Plan: Industry Analysis W6

This document presents a Week 6 progress update on a project focused on McDonald's industry and competitive analysis, along with its marketing strategy and plan. The update outlines the planned and actual outcomes of the project, including a company overview, assessment, and literature review. It details the challenges faced during the initial tasks, such as finding relevant data online, completing the literature review, analyzing a large amount of literature, and managing time effectively. The solutions implemented to overcome these challenges are also discussed, including focusing on company websites and reputable third-party sources, establishing criteria for literature selection, dividing literature among team members, and creating a detailed project plan with timelines. The project aims to provide insights into McDonald's position in the industry, its competitive context, and the significance of its marketing strategy.

Running Header: WEEK 6 – MCDONALD’S INDUSTRY & COMPETITIVE ANALYSIS:
MARKETING STRATEGY & PLAN – PROGRESS UPDATE
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Week 6 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Update

Week 6 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Update
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Week 6 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Update
Progress Update
After the completion of the 6th week, the paper will aim for completion which includes,
company overview, assessment and the literature review.
Planned Outcome
 The task of company overview, assessment, comprehensive literature review and the
plan of evaluation of the background, historical trends in regards with organizational
growth and business performance. The leadership style, specific and business
functional strategy are aimed for collecting and assessing in exhaustive manner.
 The paper was planned for documenting and receiving an important exposure in the
direction of the structure of the company, its vision and mission, historical
performances and values of the organization.
 The second task aims at identifying the key literature in regards with the conceptual
and theoretical elements of industry analysis, marketing and the assessment of the

Week 6 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Update
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competition. Moreover, the tools, approaches, models and methods will be extracted
through relevant sources.
 After the identification, the paper will review and assess the data effectively and will
extract relevant data for the reference and implementation as planned.
Actual Outcome
 In initiating the task of the analysis, the task of company overview, assessment,
comprehensive literature review and the plan of evaluation of the background,
historical trends in regards with organizational growth and business performance. The
leadership style, specific and business functional strategy are aimed for collecting and
assessing in exhaustive manner.
 The planned result for documenting and receiving an important exposure in the
direction of the structure of the company, its vision and mission, historical
performances and values of the organization.
 The second task aims at identifying the key literature in regards with the conceptual
and theoretical elements of industry analysis, marketing and the assessment of the
competition. Moreover, the tools, approaches, models and methods will be extracted
through relevant sources.
 After the identification, the paper will review and assess the data effectively for the
purpose of desired results and will extract relevant data for the reference and
implementation as planned.

Week 6 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Update
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Challenges Faced & Solutions
Few of the significant challenges which are faced in the process of initiating the tasks are
given below:
 Finding and extracting content and data through online platform
In the initial tasks, the deduced assessment relates to the collection of the task of
company overview, assessment, comprehensive literature review and the plan of
evaluation of the background, historical trends in regards with organizational growth
and business performance. The leadership style, specific and business functional
strategy are aimed for collecting and assessing in exhaustive manner. The exhaustive
data availability in the online platform was very challenging for determining data and
information sources which are applicable and useful.
This particular challenge was considered significant because it reflected the
propensity for being stuck without the progress and productive actions. In this case,
the planning was strategized in which only the website of the company like investor
relations page, other published reports and the home page of the company was
stressed upon. Moreover, the available data on the third party basis was utilized for
the existent reputable domains such as journal portals, popular magazines. In the
similar manner, the concerns were effectively responded.
 Deducing and completing the literature of the study
While undertaking literature review, the marketing domain regarding McDonald’s is
heavily researched context and has been in the trend for almost few decaded. Literature
regarding the academic papers were extensively present and is available in wide range of
sources. The significant/crucial challenges for collecting, shortlisting and then finalizing
most important and important literature. Moreover, in regards with the earlier challenges,

Week 6 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Update
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it reflects the propensity for being stuck without the progress as well as without the
productive actions.
For addressing this challenge, a comprehensive review of the steps will be widely
received for identifying the reviewed literature through the researched methods of the
textbooks. It contributed towards the important ideas and the structured procedures for
undertaking the reviewed literature. Similarly a range of situations and the key words will be
deduced. In this case, the given criteria was formed-
o The use of papers and articles which were published in the year 2013 only
o The utilization of the key terms- “marketing plan”, “industry analysis”,
“McDonald’s”, “marketing strategy” and “competition analysis”
o Limit the assessment paper to the language of English journals
o Removing the research paper locations for any newly initiated market of the
company McDonalds.
Through the application of different conditional procedure, the literature was deduced to a
manageable level and through similar and relevant ones which were extracted for the purpose
of future assessment.
 Analysing a large range of literature and assessing required content.
Another challenge experienced as literature was to be reviewed was encompassed by
the huge rate of data which was important for being reviewed. Similar looked frightful
and challenging for managing the similar represented one of the crucial phases of
research process.
The challenge was taken care by initiating the planning and the organized approach.
Firstly, literature was divided as well as shared among team members. After which
the team members assessed the literature with the concentration on important parts

Week 6 – McDonald’s Industry & Competitive Analysis: Marketing Strategy & Plan –
Progress Update
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and quickly extracting relevant data. In the presented manner, significant phases were
identified and suitably reviewed by saving word to word.
 Time management
In this task, the time is considered of great importance and the failure which is to be
undertaken in the task is reflected in a time bound manner was disastrous. Similarly, it
can lead to the condition where key requirements of the assessment exercise will not
be met in the period of timely completion.
In the phase of planning the concern was identified that the concern was similar which
contributed in the planning phase of the project. The phase of planning was scheduled
and formed for the assessment project in an efficient manner. The plan was divided in
manageable tasks along with particular timelines for every task. Therefore, the plan
presented a standard. Through the illustration of the same aspect as a Gantt chart, it
reflected the ease of reference for such elements which at a specific point of time,
actual for the course of project in contradiction of the plan. Similarly, the suitable
activities and the time concentrated psychology was formed. Moreover, there has not
been a delay and project was initiated as per plan.