Strategic Marketing Plan: Mc Donald's Company Audit and Objectives

This presentation offers a comprehensive analysis of McDonald's strategic marketing plan. It begins with an introduction to marketing and strategic marketing, setting the stage for an in-depth examination of the company. The presentation includes a detailed market audit, exploring market size, trends, and competitor analysis. It delves into the macro and microeconomic factors impacting McDonald's, utilizing PESTLE and SWOT analyses. Customer and stakeholder analyses are also performed to understand key audiences and their influence. The presentation outlines marketing objectives, including strategic objectives related to corporate social responsibility, technology adoption, and product innovation. It also covers strategic elements like product, price, place, and promotion, along with a budget, implementation plan, and control/monitoring strategies. The presentation concludes with a summary of key findings and references.