Comprehensive Marketing Report: McDonald's Business Analysis

This report provides a comprehensive analysis of McDonald's marketing strategies, roles, and responsibilities. It begins with an introduction to marketing, its core activities, and its importance in the business context, particularly within McDonald's. The report delves into the various roles of marketing functions, including information gathering, marketing design, customer support services, product pricing, promotion, physical distribution, and branding. It also examines the organizational structure of the marketing department, highlighting the roles of key personnel such as the Chief Marketing Officer, Marketing Manager, and Social Media Manager. The report further explores the marketing process, the importance of the marketing environment, and the interrelation between marketing and other departments like Human Resources, Finance, Production, IT, Research, and Customer Service. The analysis emphasizes the significance of interdepartmental coordination and communication for smooth and effective operations, supported by specific examples. Overall, the report offers valuable insights into how marketing functions contribute to McDonald's business success. This report is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Q 1 .........................................................................................................................................1
Q 2 .........................................................................................................................................3
Q 3 .........................................................................................................................................3
Q 4 .........................................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFRENCES ..................................................................................................................................7

INTRODUCTION
Marketing is the activity which is link between the customers and the seller . It include
creating , designing , communicating to offer the product and services to the customers. In these
report it base on McDonald's which is leading company which serve delicious quality food , best
in class services and convenience . This report will cover the responsibility of the marketing role
which are crucial in the organisation . Also it include roles and responsibilities of marketing
relate to the wider structure matter.
TASK 1
Q 1
Marketing – Marketing is a set of activity which it creating, communicating, delivering and
exchanging offering products and services to the customers and clients. It helps to build the
relationship with the customers by satisfying their needs. It is basically a process of getting
customers interested in company products by help of various marketing strategies. This includes
proper research and understanding the need and want of the customers and also the ways to
attract the customers and maintain strong relationships with customers (Armstrong and et.al,
2015).
There are various roles and responsibilities of Marketing function such as -
Assemblage and Analysing Marketing Information
The first and foremost roles of marking function is gathering and analysing of marketing
information in which it include the proper research of what consumer want and in what quantity ,
it require proper study about the behaviour of the customers . For example in McDonald's it is
important to study the consumer taste and preferences and also to sell the products in reasonable
prices which are affordable to the customers. It also include the information regarding when they
want the particular product and also focus on the advertisement. It is important to take care that
the product is available easily . All the information about the customers are collected and
analyses properly and on that basis efforts is made to find out as to which product has the best
opportunities in the market (Pike, 2015).
Marketing Design
It is very important role of the marketing . In order to achieve the desire goals and
objective of the McDonald's it is important to do the marketing planning . It gives the
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organisation proper direction and structure by which the organisation work in the better way. It is
necessary for the organisation to prepare the plan in which it include the level of production and
also plan the level of sales and also promotion efforts. It clear the roles and responsibilities of
the employees as it decides who will do the work , when and how the work will perform . To
known all the answer it is important to do the marketing planning (Scarborough, 2016).
Customers Support Services
The third role of marketing function is provide various customers support services . As
the customers are consider as the king of the market. And all the activities are revolve around the
customers. So it is important to help the customers and satisfying their need. And also to solve
the problem of the customers . Also making all the efforts to provide every possible help of the
customers. There are various services that McDonald's provides such as handling customer's
complaints , offering them high quality products and providing home delivery to the customers .
Pricing of Products
It requires proper study to decide the pricing of the products . As it is important to fix the
pricing of the product according to the customers . As McDonald's should fix the price of the
product that are not appear as high to the customers and not appear low that it cannot earn the
profit for the organisation (Lane, 2016).
Promotion
The next role of the marketing is promotion. It is very important for the marketing to
encourage the customers to purchase the product so that sales of the organisation increases. And
also promotion are taken keeping in the mind of promotion. McDonald's also offer many
promotional activities such as advertisement its strategies attract number of customers towards
the company. It include sales promotion in which it offer discount and various offers.
Physical distribution
The next function is to take decision about caring thing from the seller to buyers. It
include transportation , inventory , warehousing , order processing . It is important to deliver the
things at right time and right place .
Branding
Branding is very important as it provide a unique identification to the product. As
McDonald's is a unique and most popular brand name . And most of the customer attract towards
the brand name. As it gives special identity in the market which makes the products different
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from others. As giving distinct name is known as branding . And this is the roles of the
marketing .
Comparison between marketing and marketing department
there are little difference between the marketing and marketing function . As marketing function
is the set of activity which are perform by the marketing on the other hand marketing department
has the whole department which helps to promote the business and drives sales of its product and
services.
Q 2
There are many roles and responsibilities of the marking function . As it perform many
task to support the organisation . The roles is to gather information which help the organisation
which include information about the need and taste of the product and then analyses the
information . The next role is to do the marketing planning which gives proper direction to the
organisation. And it perform various role such as promotion , branding ans also customers
services which help to satisfy the customers (Kotler and et.al., 2015).
Roles of department organisational structure
Marketing structure - McDonald follow simple and easy marketing structure as the model of
market or the specific social media of markets or the specific social organisation that exists
between buyers and sellers within a particular market.
Chief Marketing Officers – The role of chief marketing officer is to development and execution
of marketing and also it brings new advertisement campaigns. Its main responsibility is to
increase the sales of the McDonald . It manages the organisation in the systematic manner. And
helps to manages the organisation 's marketing department.
Marketing Manager – Its main role is to develop the pricing strategies of the organisation and
also maximising the profit and satisfying the customers by various means . It helps to promote
the marketing strategies by various means and also it help to increase the sales by aggressively
promoting its product and services.
Social media Manager – The main role is to manager is to manage the social media marketing
campaigns and day to day activities of McDonald's and also helps to attract the customers . This
plays a major role as it overlook the department and social media as it post many new post
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update its page on timely basis and also help to run the organisation in smooth manner. And also
it helps to manages the account and helps to increase the sales of an organisation.
Q 3
Marketing process – it is basically a series of steps that help of organisation to identify its
potential customer problems , and analyse the market in the effective manner and analyse the
opportunity.
Importance of marketing environment – marketing environment plays a wide importance as it
helps in every organisation weather large , small or medium. As it is the marketing team which
help the organisation to a large extent . As it help to identify the all the macro environment factor
which affect the firm
Marketing and Human resource department
Marketing and human resource department works hand in hand and thus interrelated
with each other. Human resource is the function which help recruitment and selection , training
and development of the employees. And also perform other task such as motivation , direction ,
performance management. As they will help with scoping out the job , person profile , job
description. And also the marketing department will give the production target so that human
resource department will recruit on the bases of the target. Thus, both the department interrelate
with each other.
Marketing and Finance department
Marketing and finance department need to work closely with each other to ensure the
smooth functioning of the McDonald's as finance department provide the adequate budget to the
meet the need of marketing department for the promotion , advertisement , research and
distribution. It provides funds then only the marketing department perform the functions . And
also the financial department have the brief to ensure that all the various department works
within the budget. On the other hand marketing department is more focus on sales volume and
also increasing the share of McDonald's and also finance department is focus on profit and loss
statement, income statement, cash flow (Malhotra, 2015).
Marketing and Production department
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Marketing and production department interrelate to each other. Marketing department
will set the certain deadlines for the production demand that the marketers are wish to get
products. So that production department works accordingly to meet the demand of the marketing
department. And on the other hand production department also test and develop the certain
products to know the feedback of the product and also to improve the product if any deficiencies
arise. This will help the McDonald's yo work in the effective way and also ensure the smooth
working of the organisation (Tuten and Solomon, 2017).
Marketing and IT department
Marketing and IT department interrelated to each other in many ways. Marketing
department is considered about the new technology, how the company get information and also
how the company store the information and also IT department is the base of the marketing. As
all the marketing activities are carried by digital marketing like social media and digital platform
that helps to support the marketing department.
Marketing and Research department
Research department help McDonald's to generate new ideas , innovation and create new
products and services. For example the McDonald's has to continuously do research and
development for maintaining its position in the market and competing with others. Research and
development is driven by the concept of marketing. Marketing help the research department in
gathering and analysing the various information about the customers on their need, want , taste
and preferences. This help to bring completely innovative product in the market according to the
preferences of customers.
Marketing and customers service provision
Customer service provision is much integrated into marketing . As marketing function is
to satisfy the customers needs and want and also the customers service provision also consider
customers as the king . So marketing help the customer service department to help to meet out
the need of the customers by proper analysing and gathering information (Hassenzahl, 2018).
Q 4
There are many importance of interrelation between marketing and other functional units
such as it helps in proper coordination as each department know their roles and responsibilities
and also there will be communication between marketing and rest of the department. And also it
improves the performance of McDonald's and it performs in smooth and effective way . By the
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help of interrelation between the department then there will be fewer chances of conflict as all
the department share friendly relationship with each other. And also it performs in cost effective
way (Hill, 2017). There are some example that how department interlinked with each other -
Interrelation
Marketing and Finance department –
Finance department and Marketing department interlinked with each other in order to
regulate smooth flow of working . As for the marketing department , finance department provide
finance for advertisement, promotion and various other things and on the other hand marketing
department promotes various products and services in order to generate profit that will help the
marketing department.
Marketing and Human resource department –
Marketing and human resource department go hand in hand . As human resource
department recruit the well qualified marketing assistance for the marketing department that will
help the department to work in more effective way . On the other hand marketing department
will set the target for the production and according human resource department will recruit the
employees. Thus marketing and human resources plays a major role in the organisation.
Marketing and Research department
Research department help McDonald's to generate new ideas , innovation and create new
products and services. For example the McDonald's has to continuously do research and
development for maintaining its position in the market and competing with others. Research and
development is driven by the concept of marketing. Marketing help the research department in
gathering and analysing the various information about the customers on their need, want , taste
and preferences. This help to bring completely innovative product in the market according to the
preferences of customers.
Marketing and customers service provision
Customer service provision is much integrated into marketing . As marketing function is
to satisfy the customers needs and want and also the customers service provision also consider
customers as the king . So marketing help the customer service department to help to meet out
the need of the customers by proper analysing and gathering information (Hassenzahl, 2018).
Key element of marketing function and how they interrelate with each other.
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There are many negative and positive factors of the interrelation between the various
department the first one is one department jealous with the growth of other department. This
facilitates lot of conflict between the department. And also the performance of the McDonald's
decreases. On the other hand there are many positive factors of interrelationship between
marketing and other different functional department. As it help to improve communication and
coordination between the units and also increases the growth of the organisation (Hair Jr and
et.al, 2015).
CONCLUSION
The above report is about the marketing essential which helps to interact with the
customers and also it helps the organisation to achieve its goals and objective and generate ways
to maximise the profit . In these report it has concluded that there are many roles that are been
perform by the marketing such as gathering information , strategic planning , customer
satisfaction and also it performs promotion and branding function which help the organisation.
Further it has concluded that interrelationship between the marketing and other functional unit
help the organisation to improve its communication and coordination . And by the help of this
interrelation the company can maximise the profit .
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REFRENCES
Armstrong and et.al, 2015. Marketing: an introduction.
Hair Jr and et.al, 2015. Essentials of business research methods. Routledge.
Hassenzahl, M., 2018. The thing and I: understanding the relationship between user and product.
In Funology 2 (pp. 301-313). Springer, Cham.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.
Kotler, P and et.al., 2015. Marketing. Pearson Higher Education AU.
Lane, P., 2016. Human resources marketing and recruiting: essentials of employer
branding. Handbook of Human Resources Management. pp.23-52.
Malhotra, N.K., 2015. Essentials of marketing research: A hands-on orientation. Essex: Pearson.
Pike, S., 2015. Destination marketing: essentials. Routledge.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
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