Marketing Report: Responsibilities and Roles at McDonald's

This report provides a detailed analysis of McDonald's marketing strategies, roles, and responsibilities within the fast-food industry. It begins by outlining the key marketing functions, such as promotion, pricing, communication, and market research, and how McDonald's utilizes these functions. The report then delves into the specific responsibilities of marketing in the context of McDonald's, including product distribution, sales management, and brand recognition. Furthermore, it explores the marketing mix and its role in achieving McDonald's objectives. The report also discusses the importance of market research, customer satisfaction, and adapting to the competitive environment. The report concludes with a basic marketing plan for an organization, highlighting the importance of customer demand and target market identification. This report serves as a comprehensive overview of McDonald's marketing efforts.

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key responsibilities and roles of the marketing function .....................................................1
P2 Responsibilities and roles of marketing relating on McDonald's in wider context ..............3
TASK 2............................................................................................................................................6
P3 Marketing mix to the planning process to achieve McDonald's objectives...........................6
TASK 3............................................................................................................................................9
P4 Basic marketing plan for an organisation..............................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
.......................................................................................................................................................13

INTRODUCTION
Marketing is a process by which business establishes strong customers relationship to
capture value from buyers in return. It is an activity in which need of consumer are identified and
then products are made according to their sapecifications.. This report is based on McDonald's
which operate fast foot restaurants . They are here across the universe and at almost 36900 areas.
They have very explicit mission as well as vision, which is to develop and design their creative
services and innovative products (Al-Ekam, and et.al., 2012). This report has key responsibilities
as well as roles of marketing activity such as function and their effect on the enterprise. with the
help of marketing the objectives that have been set will be achieved by McDonald's.
TASK 1
P1 Key responsibilities and roles of the marketing function
Marketing is an essential sector in every business become it play vital role in
improvement of company and reduce various kin of difficulties that an industry face at the time
of execution of policies. There are different functions of marketing which have been used by
McDonald's in order to achieve better results easily.
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Illustration 1: Marketing functions of McDonald
(Source Marketing functions of McDonald, 2019)
Promotion: It is one of the important and essential function of the marketing which is beneficial
for the company in order to attract large number of the customers. Company apply different
methods such as advertisement, promotion, public relation and another factors. For example:
McDonald’s offers discount coupons and freebies for different products and product bundles, as
a way of attracting large number of customers. As it will support an organisation by improving
its brand image and goodwill in customer's mind and in the marketplace.
Price: It is define as a monetary transaction which is important for the company. In this way they
set affordable price of product. Less price is attract the large number of the customers due to
particular product or services. For example, customers of McDonald's can buy a Happy Meal or
an Extra Value Meal in order to optimize cost and product value. As this functions highly
support an enterprise to gain competitive advantages easily.
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Communication: Communication is a best process to identify the effective and best plan that can
be support to achieve needed target for the cited company. Marketing function, it can assist to
promote their products that can support to improve the electronic marketing.
Strategy: Marketing function also support to set the best as well as effective strategy to achieve
long term objectives of the McDonald's. This will also help to determine target and goals of the
enterprise so that they can maximise the cited company sale.
Labelling and Packaging: It is another important function of marketing which is apply by each
and every organisation in their business operations and function. Main purpose of this is to
avoiding damage, destructions and breakage of the products during storage. For example:
MacDonald's apply this functions in order to attract large number of the buyers towards its
healthy and quality products.
Customer support service: It is identify as chief function which is very essential for the
business entity to offer possible support to the clients. For example: McDonald's is a
multinational company that provide after as well as before sale services, credit facilities,
handling all complaints of buyers and another services in an effective or efficient manner. As it
will support an organisation by increasing customer base and also assist them to gain better
outcomes easily.
Market research: In McDonald's restaurant industry, modify happens swiftly , so regulars focus
in required in order to study market and make to exchange consequently in business. Customer
performance and their taste changes on the regular basis so company need to analyse condition
of firm in regular time period. Marketing will assist them in understanding and finding recent
improvement as well as development that are occurrence in this department so they can do
adjustment in their strategy which will assist them in progressive on right track.
Products: Raw material that is used in making finished goods in McDonald's is exchanged from
firm to the restaurants. There are several locations where are reproduced enterprise do not own
the area, they provide material and permission to the licensee so they can produce food product
by using taste as well as name of this industry. It is an important role of marketing group to
reduce the difficulties that subsist between the activity of transferring various type of ketchup
and drinkable product etc. There are several communication issues which make barrier in the
smooth movement of products, they should be crooked at the way of their past and present
generation (Batt, 2013). Team of the marketing which are play important role and
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responsibilities in finding the high status of buyers and provide this basic information to the
manufacturing as well as production sector.
Marketing information management: Enterprise progress should be examine on the yearly and
quarterly basis (Hauer, 2011). Company's other department which do not focus on creating the
whole development and growth of an industry, but marketing wing of business is responsible to
create the growth as well as development which they are acquiring in the companies. It help in
creating effective policies for approaching time by evaluating the task that enterprise has
complete in future as well as past. This function may define marketing plan to attain the effective
objectives and goals of the enterprise. The main process of of marketing function to specified as
a key responsibilities and role of the market.
Distributing system: It is very important to define their crucial role and responsibilities in
improvement as well as development of good transportation system, above mention company has
too several buyers in various areas they need impactive system so decent attention can be
conferred to geographical division where McDonald's operates.
Therefore, sales manager have different role in order to manage marketing functions
systematically and accomplish competitive advantages easily.
Sales manager: This is the one of the most important and critical people and who is responsible
for sales planning, forecasting the sales and setting profit targets etc. They also design best
marketing strategies in order to achieve sales target.
 Sales support
 events
 services management
 Promotion
 Brand manager
Recognize competitiveness of firm: Plans and policies of a business should be made related to
present as well as recent trends that agrees in department, marketing oblige in evaluating the
temper of an industry so powerfulness in different kind of strategies can be preserved and
enterprise can move toward their objectives such as goals.
Find out what buyer want: It is very essential which can define customer needs and wants
related to their desired. It is also considered a vital role because McDonald's cannot Bering
different items which person do not like, it will maximize cost of the business operation and
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make an impact on benefit of business. Marketing assist in establishing performance and taste of
consumers so good can be improved according to their need and want (Desai, 2013). This help is
maintaining buyers satisfaction which is important in restaurant firm.
Aggressive environment: Every enterprise wants to extend at high spot in a department. Several
firms get their role and responsibility to the group of marketing because they have possible to
develop a company in a very short duration of time when their product sale will increase they
can lower their price. This will also assist them an inflating their market outreach.
Maintaining and developing product demand: When an enterprise improves as well as
develops innovative product and creativity service it has to be located suitably so buyers can get
whole essential information relating to the good. It will help sales department which will finally
make a large effect on benefit of the industry. Customer demand is very important to develop
company performance and productivity into the marketplace. It is another significant duty which
has to be support such as played by marketing group (Desselle, Zgarrick, and Alston, 2016).
They help in increasing promotion and awareness of different goods which in required to be
complete on regular basis.
Find target market: An enterprise cannot operate production of products without establishing
the potential buyers who may but their goods. They necessity to find out different division which
is based on culture, income and religion etc. Marketing play a vital roles and responsibilities in
finding the market that McDonald's is active to targets for an individual product. It is very
essential because it remove misunderstanding and confusion in form the enterprise and they also
make clear objectives which can be reached by impactive performance of various type of
strategies.
Synchronising the objectives: McDonald's is a fast food restaurant company that presence
across the world. It is very essential for top management to create an activity as well as action
plan which can be supported in a various locations and countries. Marketing is very important
element to assist in providing the different needs in various region by the strategies makers so
goods can be determined according to their performance and taste. They also task in creating the
benefits which firm can get from several areas.
Assistance to development and research department: It is very important to determine
company performance and their vision in market place. It helps to supporting their customers for
communicating demand and need. R&D group so they can have offered innovative product and
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creative services when they can be accepted by buyers in a easy way It is also maintained high
competence in the marketplace as well as all over industry which can move towards right and
perfect direction.
P2 Responsibilities and roles of marketing relating on McDonald's in wider context
There are various sector in the enterprise has different role which are essentials, they
do individual work related to the project allotted to them (Hsu, 2011). One of the important
elements as well as significant function that marketing achieve on McDonald’s has to do clear
distribution of products and services, which can be complete and maintain by the logistic
department. Role and responsibilities is very essential to create company because it is provide
success and development of whole industry.
A plan does not earn money of a business. They need to take customer product as well as
service in order to achieve benefits and maximize firms revenue. In a proper study distribution is
needed. An enterprise operates their business an across the world that they process of ordering
goods delivery become multiplex. It give better performance in maintaining customer love affair
in a proper demand and supply. Several industries that can believe in order to achieve success
for long time period, business provide their best efforts like make sound connection between
accounts and marketing department. Every organisation should create the best money and
finance sources which is needed, when productivity and performance of marketing group is
mention in above. It is a best kind of investor that play a vital role and responsibilities to
develop company vision and mission in large number of location. Different investor in the
various world without like to pull their finance resources in the enterprise (Kennedy, and
Parsons, 2014). Their price of stock and brand value will also maximize which will help as well
as support accounts group, they have better choice to borrow money for innovative product or
improvement. This can assist company in maintaining accounts as well as finance situation in
firm which will provide them several excesses bound over their challengers.
Marketing department with Finance department: Finance department plays essential role in
success and growth of an organisation. On the other hand, marketing department also plays an
essential role in success of McDonald's. For example: marketing department helps the finance
department by providing accurate information about sources of fund such as bank loan, peers to
peers funding etc. Thus, without the support of marketing department, finance department can
not work and not accomplish long term goals of McDonald's.
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Marketing department with R&D department: Main role of R&D department is to work for
identifying needs and wants of customers towards specific product, service and process. For this,
marketing department of McDonald's helps R&D department by providing help of different
marketing channels such as social media, Instagram, Twitter, Facebook etc. Therefore, without
help of marketing department, research and development department not work systematically. As
it will helps an organisation to achieve competitive advantages and gain long term goals within
given time period.
Marketing department with operation department: Operation department of McDonald's is
liable for profitable and smooth production. Main objective of these department is to revolve
high quality and effective operations in all over the world. On the other hand, marketing
department supports operational department by providing accurate information about the raw
material. For example: marketing department of McDonald's is liable for investigating and
creating of the marketing plan. The successful formulation and carrying via of the plan needs
actions by operations management function for the physical creation, manufacture and delivery
of business's products and services.
Marketing department with Human resources management: HRM is very important
department to recruit and select new candidates and applicants in an organisation. For this,
marketing department plays an essential role by providing accurate information about the
participant's. As it will support McDonald's to recruit and select knowledgeable workforce and
gain better outcomes within given time period.
Marketing department with Selling department: Sales department play effective role by selling
their goods and services to the customers. In this marketing department have different roles such
as to introduces business products and services to the customers and in marketplace. Therefore,
sales and marketing department work with each other and helps McDonald's to accomplish
better results easily.
Therefore, all these departments work with each other which will be more essential and
beneficial for success and growth of McDonald's. Marketing department is a main department
which helps many other department of company by providing accurate information about the
customer's needs and wants, sources of fund, data about raw material etc.
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TASK 2
P3 Marketing mix to the planning process to achieve McDonald's objectives
Marketing mix is a set of tactics or activities which an enterprise use in order to achieve
as well as promote their items in brand and marketplace. It is required of every business because
these mix help industry in moving towards their appropriate goals in perfect time. There are 7P's
of marketing mix which can be applied of McDonald's in different study like marketing planning
etc. these are as follows:
Marketing mix MacDonald's: Berger King:
Product: The company know about their
product quality, but with
performance, taste and time of
buyers will also change. So
Quote company required to
make innovative plan which
can help them in continuing
high spot in the firm. They
have several role and
responsibilities to make
various products related to the
taste that egress in particular
culture environment (Mihart,
2012). There are also several
places where most of person
are vegetarian so producing as
well as selling a non-veg
product like sandwich and
burger would not be a perfect
plan. Same objects pass at the
time of introduction of
innovative product and
Product sample can also be
feed in order to achieve public
response. Apart form this
industry also maintain the
goods quality is buyers do not
find the same product taste at a
equal time then they may
control to other eating house
such as restaurant. Product
packaging and design is a big
problems in present time
(Mittal, 2014). Their are many
enterprise who do not have
better quality in their product
but their goods packaging is so
an agreeable that buyers
purchase it. McDonald's
should be apply product
packaging which is very
attractive so existing and
innovative companies can be
easily to visit this company.
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creative service, before
offering a new product in
restaurant first it is necessary
to be classified by professional
as well as experts of this
industry.
People HR of an enterprise is one of
the important resources of
industry because they
implement the policies which
are built by high income level
people as well as management.
According to this company has
almost 365000 workers in
various areas (Purvis, 2016).
Their main focus is to enhance
the buyers experience so they
can become regular buyers of
markets.
Employees are face of this
enterprise because they take
serve and take order by giving
quality service. Time
management is very essential
because company should
recruit and select applicants
who can helping their task and
gather buyers with a smile.
Process It is very essential to identity
product manufacturing process
in the marketplace. It is largely
related to service sector in
most of the economy
McDonald's has a strategy of
own service and they are also
beginning self facility Kiosks
(Moini, 2012). They should
start their another restaurant in
prime and crowd locations
Their are different buyers who
whine about slow service in an
industry such as restaurant,
this issue should be interpret as
soon as possible because
current day person do not have
several time to wait in queue
for their turn. Company also
determine their duty to hire
more person to develop such
as improve different services
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