Strategic Marketing Analysis of McDonald's: A Comprehensive Report

This report provides a comprehensive strategic marketing analysis of McDonald's. It begins with an overview of the market data and trends, emphasizing McDonald's significant market share in the fast-food industry. The report then delves into competitor analysis, comparing McDonald's strategies with those of Burger King, examining strategies at the business, corporate, and international levels. It also includes micro and macro environmental factors analysis using PEST and SWOT frameworks, highlighting strengths, weaknesses, opportunities, and threats. Customer analysis focuses on target demographics and the affordability of products. The report also examines stakeholder analysis, identifying key stakeholders such as customers, employees, suppliers, and the government. The report concludes with key strategic marketing objectives derived from a market audit, and references are provided.