Marketing Report: Evaluating McDonald's Strategies and Trends

This report provides a detailed analysis of McDonald's marketing strategies, processes, and trends. It begins with an introduction to the concept of marketing and its relevance to organizations, followed by an overview of McDonald's, a leading fast-food chain. The report explores current and future marketing trends, including mobile and online performance marketing. It then examines the different marketing processes, such as situational analysis, marketing strategy, and implementation, and the roles and responsibilities of a marketing function, including market analysis, segmentation, and distribution. The report also discusses how marketing influences and interrelates with other functional departments like finance, operations, and human resources. Furthermore, it critically analyzes the value and importance of the marketing role and the significance of interrelationships between functional departments within an organization, supported by relevant references.

Marketing
Essentials

Table of Content
• Introduction
• Concept of marketing, including current and future trends
• An overview of the different marketing processes
• Role and responsibilities of a marketing function
• How marketing influences and interrelates with other functional departments
• Critically analyse and evaluate the value and importance of the marketing role
• Analyses the significance of having interrelationship between different functional departments
• Conclusion
• References

Introduction
Marketing is important process for an organisation which assist in promoting and delivering goods
and services to customer for benefit of business. An organisation conduct marketing process for
attracting customers as well as for fulfilling their needs and wants in effective manner. This report is
based on McDonald which is large scale fast food chain founded in 1940. . Its founder is Richrads and
Maurice McDonald as well as respective company Have approx. 37000 outlets within 120 nations.

Concept of marketing, including current
and future trends
Marketing is an strategy which implemented by an organisation for satisfying needs and demand of
customers. With the assistance of this, business firm can improve their sale and also maximise
profitability in effective manner. McDonald is second largest company of fast food chain at worldwide
level which apply unique marketing strategy for getting connected with customers.

Cont.…
There are some current and future trends of marketing explanation of these are as follows :-
Current trends
• Mobile marketing
• Online performance marketing

Cont.…
Future trends – Marketing is wide concept which play important role in organisation. There is
chances of technology changes in future which will be beneficial for those business firm who are
dealing within international customers because with the assistance of this they get connected with
them in easy manner as well as able to render desired services within convenient manner.

An overview of the different marketing
processes
Market is wide concept which involve several activities within it such as promotion, analysis, delivery
of goods and services as per customer requirement. Thus, marketing division of business require to
conduct marketing process for betterment of analytical approaches. Within McDonald's marketing
department work wisely for analysing their customer demand.
• Situational analysis
• Marketing strategy
• Marketing decision
• Implementation and control

Role and responsibilities of a marketing
function
There are several role and responsibility of marketing function within organisation explanation of
these are as follows :-
• Market analysis
• Market segmentation
• Distribution

How marketing influences and interrelates
with other functional departments
Marketing department perform several functions within organisation and this division is interrelated
within other functional department in direct as well as indirect manner for its better operational
practices. Explanation of these are as follows :-
• Finance
• Operation management
• Human resource

Critically analyse and evaluate the value
and importance of the marketing role
Marketing department within organisation play important role in gathering information and data for
promoting products and services within more effective manner. There are some value as well as
importance of marketing role within McDonald's explanation of these are as follows :-
• Marketing department assist in raising living standard of community
• Marketing creates employees

Analyses the significance of having interrelationship
between different functional departments
In an organisation, there are several divisions which provide effective contribution for attaining
targeted goals and objective in better manner. Moreover, every department are interrelated with each
other which result in achieving targeted within required duration. For instance, marketing department
work for collecting data and information. After collecting these they inform production division for
manufacturing desired products as well as services.

Conclusion
After going through above presentation, it has been summarised that marketing is important for an
organisation as it will help them in attracting more and more customers. But while conducting
marketing function it is necessary for company to design plans as well as strategies in proper manner.