Marketing Essentials Report: McDonald's Marketing and Organization

This report delves into the marketing strategies and organizational context of McDonald's, examining the roles and responsibilities within its marketing function. The analysis encompasses various aspects such as customer service, supply chain management, pricing, and digital marketing, highlighting how these elements contribute to the company's success. The report also explores the broader impact of marketing on the organization, emphasizing its role in achieving goals, building brand image, and driving profitability through activities like product launches and competitive advantages. Furthermore, it addresses the importance of marketing in business expansion and the product life cycle, concluding with an overview of the crucial role marketing plays in McDonald's overall business operations. The report uses references to support its findings and provides a comprehensive understanding of marketing essentials within a real-world business context.

Marketing essential
PART (1 & 2)

Table of content
• Introduction.
• Various role and responsibilities of marketing
function.
• Roles and responsibilities with wider
organisation context.
• Conclusion
• References

Introduction
Marketing is an concept of managing and designing complete
process related with sale of goods and services. It is focussed
towards achieving higher degree of consumer satisfaction
through several marketing efforts.

Introduction
Marketing is an concept of managing and designing complete
process related with sale of goods and services. It is focussed
towards achieving higher degree of consumer satisfaction
through several marketing efforts.

Roles and responsibilities of
marketing function
 Communication
 Customer services
 Managing supply chain
 Pricing

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• Customer services
• Managing supply
• Chain Pricing
• Digital marketing

Roles and responsibilities with wider
organisation context.
Marketing is most important activity for every organisation,
as it helps in achieving goals and objectives related with
sales in effective manner. There are various important
functions of this concept that plays an significant role in
ensuring success of Mc Donald's. These activities consists
several duties that are related with manufacturing and
selling of goods and services.

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• Building brand Image
• Planning
• Monitoring
• Quality management

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• Expansion
• Launching innovative products
• Competitive advantages
• Profitability
• Product life cycle

Conclusion
It can be concluded that marketing is an vital part of
business activities of Mc Donald's. Marketing department of
this firm plays an major role in its success. These duties and
responsibilities are related with wider organisational context
as it ensures fulfilment of goals and objectives in effective
manner. It also assists in expansion of business in different
market places.

References
Wirtz, J., 2012. Essentials of services marketing. FT Press.
Pike, S., 2015. Destination Marketing: Essentials.
Routledge.
Papasolomou, I. and Melanthiou, Y., 2012. Social media:
Marketing public relations’ new best friend. Journal of
Promotion Management. 18(3). pp.319-328.

Thank you