SEE3045 McDonald's Research Report

This report is a comprehensive analysis of McDonald's, focusing on its current marketing strategies and proposing improvements to attract a new target market of health-conscious consumers. The report begins with a detailed overview of the company, including its history, operations, products, sales figures, and advertising media usage. It then analyzes McDonald's current online presence, website design, and public relations efforts, assessing the consistency of its messaging across different media channels. The core of the report focuses on developing a new targeted market plan, proposing revisions to the website, social media strategy, marketing and advertising campaigns, and public relations initiatives to appeal to health-conscious individuals. The report supports its recommendations with research and justification, citing relevant sources to demonstrate the feasibility and effectiveness of the proposed changes. The report concludes by summarizing the key findings and reiterating the potential for McDonald's to expand its market share by catering to the growing demand for healthier fast-food options.