McDonald's Marketing Strategy and Plan: Australian Market Report

This report analyzes McDonald's Australian market performance, external factors, market structure, segmentation, distribution, and competition. It includes an internal analysis of McDonald's competencies, competitive advantages, and SWOT analysis. Key issues are identified, strategic options like simplifying the menu and differentiation are explored, and recommendations are provided to enhance market performance. The report also covers financial performance, balanced scorecard, and threats from competition and changing consumer trends. Desklib provides a platform to explore this and similar solved assignments.