This report provides a comprehensive analysis of McDonald's operation strategy, beginning with a background of the company and its business activities. It delves into a value chain analysis, examining primary activities such as inbound logistics, operations, outbound logistics, marketing and sales, and services, as well as support activities like firm infrastructure, human resource management, technology development, and procurement. The report further explores McDonald's service delivery process, focusing on service and goods design, quality management, capacity and process design, location strategy, layout design, human resources, supply chain management, inventory management, scheduling, and maintenance. It also proposes strategies for process improvement, including adopting change, targeting a broader market, reducing product prices, and improving quality. Finally, the report addresses reasons for McDonald's failures, such as low-quality food and slow adaptation to changing customer preferences. This document is available on Desklib, a platform offering a wide range of study resources for students.