McDonald's: Barriers to Sustainability and Recommendations

This report provides an analysis of McDonald's sustainability development, examining the company's journey from its inception to its current global presence. It highlights the various sustainability initiatives undertaken by McDonald's, including its global governance structure, energy efficiency measures, sustainable packaging and waste management, and green restaurant practices. The report delves into specific environmental issues associated with McDonald's operations, such as greenhouse gas emissions, deforestation, and waste generation, and explores the impact of these issues on the environment and the company's supply chain. It also discusses McDonald's application of the triple-bottom-line framework, focusing on economic prosperity, social responsibility, and environmental aspects. The report further examines the company's quality management practices, including quality control and customer feedback mechanisms. Finally, it identifies key barriers to sustainability within McDonald's and recommends strategies for improvement, focusing on the integration of triple-bottom-line and quality management principles to enhance organizational performance and achieve sustainable development goals.