McDonald's Impact on Peru's Business Environment: A Business Project

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MANAGING A SUCCESSFUL BUSINESS
PROJECT
HOW DOES MCDONALD'S IMPACT THE BUSINESS ENVIRONMENT OF THE PERU
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Table of Contents
INTRODUCTION......................................................................................................................................................... 3
LO1................................................................................................................................................................................... 4
LO2................................................................................................................................................................................ 11
LO3................................................................................................................................................................................ 15
LO4................................................................................................................................................................................ 25
CONCLUSION............................................................................................................................................................. 27
REFERENCES............................................................................................................................................................ 28
APPENDIX................................................................................................................................................................... 30
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INTRODUCTION
Managing a project is a very important part of the business management as it includes
many activities such as planning a strategy, managing human resource; use a combination
of the process in order to complete a task etc. for achieving business aims and objectives
(Baland et al., 2018). The project manager is responsible make the project success by
his/her effective planning, controlling of the activities and process, maintain coordination
between resources etc. the learner is working in a business consultancy firm as a trainee
business consultant and hired by one of its clients that wants to open a restaurant in Peru
for which clients asked the consultancy company to find out the impact of McDonald’s
activities influence the business activity of the client.
McDonald’s is a fast food restaurant founded in 1940 by Richard and Maurice McDonald in
San Bernardino, California. McDonald's is a very popular fast food restaurant chain which
covers the market of the entire world as it has 37,855 restaurants in different locations of
the world. The company has a strong human resource base as it has over 210,000
employees work for the McDonald's.
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LO1
Project Objectives
It is very important that the project manager understand the task given to him/her as the
whole project and its success is based on the effectiveness of the leadership and
management of the project manager. It is also important to create a good objective for the
research as an objective to create the starting point of the research and guides it. The
ultimate aim of the research is to understand how McDonald's effect the business
environment of the Peru country (Baland et al., 2018). Along with it, the research also aims
to identify how McDonald's impacts the business activity of new local restaurant business
in Peru which customers aim to open in the region. Following are the objectives of the
research project:
 To understand the concept of Globalization and how it helps the business
organization
 To understand the brand value of McDonald’s fast food restaurant.
 To understand how McDonald's business activity affects the growth of the local
business
 To understand how new and existing local business restaurants compete with the
McDonalds in Peru country.
Project Management Plan
Project Scope
The project is conducted as a neutral person in unbiased expressive nature which helps in
finding out the actual and effective outcome that makes the research more effective.
Included Scope
The project includes only the assessment of the brand value of McDonalds and business
impact on the local business environment.
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Excluded Scope
The project does not include the growth, progression and success of McDonald’s fast food
restaurant.
Project Cost
The project consists of various activities which cost some amount which are:
ACTIVITIES AND TASK INVOLVED COSTS
Research assistant £180
Equipment’s for research £250
Running cost £100
Overall charges of a project including
resources
£750
Total economic costs £1280
Resources
The only resources required in this research is a human resource that can survey the
market to assess the brand value of the company as well equipment’s like laptops, external
hard drives etc. the project manager also uses the internet to communicate with the
consultancy business as well as with client to properly provide progress of the research
(Bell et al., 2018).
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Quality and Control
It is very important to maintain a good quality of the activities in this research as it is
necessary to make research effective that presents an effective outcome. The good quality
of research effectively satisfies business clients and helps provides an opportunity for the
business to gain more projects. The quality and control process helps in order to maintain
the good quality of the research (Ong et al., 2016). The project manager uses an effective
method in this research that identifies the concern areas of the research and solves it by
making changes according to the research to make it effective. Following is the quality and
control plan that project manager aims to use in order to maintain high quality in the
project.
Figure: Quality and Control Plan
Source: Meredith et al., 2017
The quality and control plan consists of 4 steps which are a plan, monitor, review and
control that helps in maintaining a good quality of the research.
Plan
The first step of the quality and control plan is to execute the plan that is created for the
research. The project manager needs to ensure that the plan is effectively created and all
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the areas of the research are well covered such as decided research method etc. the plan is
the basic thing as if the plan is ineffective, the whole research has to suffer which produce
an ineffective outcome (Nam et al., 2016). Also, execution of the plan is also important as
when and which time is suitable for the research to initiate is also needs to consider to
maintain the quality of the research.
Monitor
Next step of the quality and control plan is monitor in which the project manager needs to
monitor all the activities to ensure that all the research activities running and completing
according to the plan created. Continuously monitor is very important to maintain the
quality of the research.
Review
The third step is measuring the actual progress of the research with the expected result
which is defined according to week such as project manager decides that at the end of the 3
weeks, objectives of the research should be decided. That will check with the actual
progress of the research whether the task is achieved on time or not.
Control
Final and last step of the quality and control plan is to control the flaws which identity in
the research. The project manager needs to take decisions according to the actual progress
of the research or make a few changes in order to make the research back on track and
meet the expected progress rate of the research (McCusker and Gunaydin, 2015). Control is
the ultimate task of quality and control plan which ensures that the research maintains
high quality.
Communication
Communication makes research more effective as if the communication flows within the
research are effective and clear and all the roles and responsibilities were duly delegated
than the research successfully achieve its aims and objectives. The project managers should
maintain good communication environment with his/her team and always encourage
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teammates to talk to their problems and communicate effectively so that the team goal
should be achieved and the communication within the team is transparent (Goryakin et al.,
2015). The project manager should include its team in the decision-making activity of the
project that helps in building good relationship and interaction that ultimately increase the
efficiency and level of work of the team.
Risk Management
There is always some risk attached to the project such as time limit risk, cost risk, health-
related risks etc. the project manager needs to plan considering all these risks so that
project progress should not be interrupted and will complete on time. Also, the safety and
security of the team should be the main priority of the project manager for which proper
safety measures should be taken.
Work Breakdown Structure
ACTIVITIES ACTION TAKEN START DATE FINISH DATE
Activity 1 creation of a project
plan 3/02/2019 13/02/2019
Activity 2 Deciding aims and
objectives 17/04/2019 21/04/2019
Activity 3 Considering the
method for data
collection 23/04/2019 26/04/2019
Activity 4 creation of work
breakdown structure 28/04/2019 02/05/2019
Activity 5 Data obtained through
primary research 06/05/2019 18/05/2019
Activity 6 Data analysis 21/05/2019 26/05/2019
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Activity 7 obtaining outcome and
key findings 28/05/2019 5/05/2019
Activity 8 Assessment of the
research 06/06/2019 09/06/2019
Time Frame
The project manager aims to complete research in 10 which for which the Gantt chart is
prepared for the research activities that will conduct in those 10 weeks. The Gantt chart is
a very effective tool to effectively manages research activities on time and track their
progress.
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Aim of the project
Establishment of
Aim
Determining
objectives
Identification of
Primary method
Interview Process
Creation of the
questionnaire
Collection of Data
Analysis of data
Evaluation of
data
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Conclusion
Suggestions
Overall
Evaluation
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LO2
The project manager uses a mixed method in this research in order to gain research data
and understand the impact of multinational companies like McDonald's on the local
business of Peru. The mixed method includes qualitative and quantitative research, in
which data is obtained in the form of primary and secondary data (Johnston, 2017). The
secondary data is gained through a source literature review which is qualitative research
and primary data is obtained through a questionnaire survey and interview process which
is quantitative and qualitative research respectively.
Qualitative Secondary Research – Literature Reviews
According to Johnston (2017), Globalization creates many opportunities for business
organizations and contributes majorly to the growth and success of the business
organization. Globalization increases the reach of the business as with the help of
globalization techniques and sources, a business can interact with its target customers with
ease regardless of the distance. Online shopping and advertisement is the best example of
globalization through which business can interact or get in touch with its target customers
from all around the world.
According to Goryakin et al (2015), Globalization creates one market for all the business
organization and provides equal opportunities for the small, medium or large organization
to attract and gain business form the customers. Globalization also creates intense
competition which either provides benefits to the organization or causes harm depends on
the business practice. Globalization also helps to spread brand awareness amongst
customers which can significantly benefit in creating a positive and strong brand image of
the company.
Qualitative Primary Research – Interview Process
The interview is very effective in order to conduct quality primary research as through
interview process project manager able to observe thoughts and behaviour of the
interviewees and gain important qualitative data (Goryakin et al., 2015). A project manager
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takes interview of 10 people in which 2 are local restaurant business owners and 8 are
general people of Peru. The interview questions are:
Q.) Do you hear about McDonald's fast food restaurant?
Q.) How often do you visit McDonald’s fast food restaurant?
Q.) How effective is the brand image of McDonald’s fast food restaurant?
Q.) Is a new restaurant business can able to compete with McDonald's fast food restaurant?
Quantitative Primary Research – Questionnaire Survey
Questionnaire survey significantly helpful for the project manager in order to collect
primary quantitative research data which presents the opinion of the participant of the
research as well as helps the project manager to identify the impact of McDonald's on local
business (Mandrioli et al., 2016). The project manager takes interview of around 20
participants in which 15 participants are general public of the Peru country and 5 were
local restaurant business owners that provides actual situation about the research topic.
Q1.) What is your age group?
21-30
31-40
40+
Q2.) Your gender?
Male
Female
Q3.) How much do you personally agree that McDonald’s impacts business activity of local
restaurant business?
Totally agree
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