Marketing Presentation: McDonald's Case Study - Competitor Analysis

This presentation provides a detailed analysis of McDonald's, starting with an overview of the company, its history, and current market position. It delves into the company's product portfolio, including burgers, wraps, salads, fries, smoothies, and shakes. Furthermore, the presentation offers a thorough competitor analysis, highlighting key players such as KFC, Burger King, and Chipotle. It examines McDonald's marketing strategies, including social media, television advertising, print advertising, and promotions. Finally, it explores the future plans of the company, such as expansion into Asian markets and adapting the menu to local tastes. The presentation concludes by emphasizing the company's global presence, its successful track record, and its marketing strategies.

MC DONALDS
Name of the Student

Introduction
• The given presentation will be highlighting the case study of Mc Donald's
• It will be analyzing the brand history, which will then be followed by the current
product portfolio and the competitor analysis.
• Moreover, the future trend will also be examined

Company Overview
• Mc Donald’s is an Fast food company based in America
• The company is listed in the New York Stock Exchange and is currently trending at
US$ 187.59 (Morschett, Schramm-Klein & Zentes, 2015)
• The company has been labelled as the second largest fast food restaurant around
the globe with more than 37200 locations throughout (Marketrealist.com , 2018).
• The company was initially run by Richard and Maurice Mc Donald in California

Current Portfolio of Products
• The company offers a wide range of product portfolio which comprises of the
following products:
• Burgers
• Wraps
• Salads (Merat & Bo, 2013).
• Fries
• Smoothies
• Shakes

Competitor Analysis
• The company is exposed to a large number of competitors. These competitors are
as follows:
• KFC
• Hunger packs
• Chipotle
• Burger King
• Wendy`s
• Popeye`s and others

Marketing strategies
• Marketing forms an essential aspect of the organization and as a retail giant, Mc
Donald's ensures that it engages in considerable marketing activities which shall
ensure that the firm finds success.
• The different marketing mediums of Mc Donald`s has been given as follows:
• Social media platforms
• Television Advertising (Mcdonalds.com ,2018).
• Print advertising
• Promotions and Discounts among others

Future plans
• In the future, the given options are available to Mc Donald's:
• Extensive expansion into the different Asian countries in order to ensure a deeper
penetration and a larger market share.
• Working upon the menu and ensuring that it blends well with the taste and flavour
of the target country so that more customers are inclined towards the firm.

Conclusion
Hence, it can be stated that:
• Mc Donald's is a popular restaurant chain company.
• It has its outlets in different parts of the globe and employees more than 6000
people.
• It has performed well throughout the years.
• The presentation highlighted its overview, competitor analysis, product offering,
strategies and the future options.

References
• Marketrealist.com (2018). Mc Donald's. [Online]. Available at:
https://marketrealist.com/2013/12/mcdonalds-compete-poses-biggest-threat
(Retrieved on: 18 Nov. 2018).
• Mcdonalds.com (2018). Mc Donald USA. [Online]. Available at:
https://www.mcdonalds.com/us/en-us.html (Retrieved on: 18 Nov. 2018).
• Merat, A. & Bo, D. (2013). Strategic analysis of knowledge firms: The links between
knowledge management and leadership. Journal of Knowledge Management, 17(1),
pp.3-15.
• Morschett, D., Schramm-Klein, H. & Zentes, J. (2015). Strategic international
management (pp. 978-3658078836). Springer.