McDonald's: Organizational Structure and Marketing

This presentation offers a comprehensive overview of McDonald's, a leading fast-food chain. It begins with an introduction and then delves into the company's organizational structure, examining its global hierarchy, performance-based divisions, and function-based groups. The presentation then develops a marketing approach for McDonald's, focusing on the 7Ps: Product, Place, Promotion, Price, Process, Physical Evidence, and People. Each element is thoroughly analyzed, providing insights into McDonald's marketing strategies. Furthermore, the presentation explores the company's human resource policies, including recruitment information and employee relations. The conclusion summarizes the key findings and highlights the importance of building a strong brand reputation and understanding the company's structure. References are also included for further research.

PRESENTATION ON
MCDONALDS'S

TABLE OF CONTENTS
 Introduction
 Determining The Structure Of The Organisation
 Developing A Marketing Approach Of The Mcd Which Is Aimed At Describing 7p's Of The Organisation
 Discovering The Human Policies Of The Organisation And Its Recruitment Information
 Recruitment Information Of The Mcdonald's
 Conclusion
 References

INTRODUCTION
 McDonald's is one of the most popular and second-largest fast food restaurant that
deals with the variety of eatable products such as burgers, cold-drinks, French fries etc.
 The presentation will also help in making clear understanding about the organisation
structure which is followed by the company in order to deliver efficient and effective
productivity to consumers.
 This PowerPoint presentation will further focus in identifying the Human resource
policies of the company and developing the marketing research that derives the
contribution towards 7P's of the company.

DETERMINING THE STRUCTURE OF THE
ORGANISATION
 Global hierarchy: It is termed as the Globally operated operations that governs the
worldwide operations of the business. CEO of the McDonald's regulates all the
activities which derives the coordinated workflow of the Enterprise.
 Performance based divisions: This can be determined as most distinctive feature of
the organisational structure followed by McDonald's. New divisions of the
organisations are possible in the basis of the performance of the department.
 Functions based groups: McDonald's maintains the function based group that ensures
the functioning of various teams together under the corporate operation of the company

CONTINUED..
 Whole organizational structure of company will be establishing up overall arrangement
or pattern of interaction among various business areas.
 With the help of this corporate structure it will be easy that McDonald will be
succeeding into managing their proficiency and level of performance as well.
 As it is global organization which is leader of its restaurant industry so each of its level
will be clearly describing specified operational areas so that it could be able to support
its organizational goals.
 It becomes easy for company to support its monitoring and control over all the global
and local level market based performance.

CONTINUED..

DEVELOPING A MARKETING APPROACH OF
THE MCD WHICH IS AIMED AT DESCRIBING
7P'S OF THE ORGANISATION
Product:
 McDonald's is one of the world's leading fast food chain
which mainly sells hamburgers, cheeseburgers, soft drinks,
milkshakes and desserts.
 This industry generally produces the fast food so managers
uses the marketing mix strategies to avail Salads,
Smoothies, fish wraps and fruits to aid value to services.
 The other McDonald's products are Beef burgers, Big Mac,
big and tasty double cheese burger, chicken Fajita, chicken
Mc Nuggets and many more.

CONTINUED..
Place:
 McDonald's restaurants are found in more then 110 countries around the world.
 Outlets of McDonald's are generally established in malls and areas where people are
engaged in shopping centres or highway locations etc.
 McDonald's cafe is one of the most popular Australian subsidiary that has increased the
sales by almost 60%.
 McDonald's restaurants provides very good seating services as they offers outdoor
seating and counter services also.

CONTINUED..
Promotion
 McDonald's generally spent large amount of money in creating very good impression
and reputation in the minds of consumers.
 They advertise their products by televisions, newspapers, sponsorship programs etc.
promotional marketing mix of the McDonald's products includes one of the positive
sign as they never used any negative statement against their competitors.

CONTINUED..
Price
 This organisation includes various price bundling strategies that
includes complementary products with meals.
 In order to increase the purchasing power of the customers, they have
even reduced the prices which lets them to prefer affordable lunch and
dinning places over world.

CONTINUED..
Process
 Process of the McDonald includes the set of activities that helps the company in achieving the
best quality of services to customers.
 Process includes various activities such as Food preparation of company is completely
transparent and mainly they believes in delivering Hygienic food which deals with higher
nutritious values.
 Standard in production of food is considered as whole process of preparing the food is generally
visible to the customers. Even they also print all the ingredients used in preparation of food as
they are purely justifiable. Customers of Mcd are treated as king and they served very nicely.

CONTINUED..
Physical evidence:
 The last component of marketing mix is the physical evidence that defines to factors of physical
surrounding visitors and customer experiences.
 It means store ambience, appearances etc. This element effect not only on impression of
consumers of restaurant but also way functions of McDonald.
 The interiors are attractive and maintain clean and hygienic interior of its outlets in restaurant.
Company more focus on cleanness and maintain fast food decorum at its joints.
 With the help of it, increasing customer satisfaction and their expectation. McDonald related an
ambience that is comfortable, fun loving etc.