Report on McDonald's customer satisfaction, CSR, and profitability

This report examines McDonald's customer satisfaction, the impact of Corporate Social Responsibility (CSR) on various departments, and its relationship to profitability and competitive advantages. The report assesses customer service quality, comparing it to KFC, and explores the role of different departments like finance, marketing, and HR in CSR initiatives. It also investigates the importance of CSR in attracting customers and enhancing profitability. Furthermore, the report delves into how continuous application of CSR activities can improve profitability and competitive advantages in the future. The research references several sources including studies on behavioral research methods, participatory peer research methodology and second language research.

Project Management

Theme 1: Quality services of MC' Donald in respect of customer satisfaction
Effective Satisfactory Ineffective Unsatisfactory
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Column B

Theme 2: CSR impact on functional department of organization
Highly
Moderate
No link between CSR and functional department
0
1
2
3
4
5
6
7
Column B

Theme 3: “CSR is useful approach for improving profitability and financial
sustainability of MC' Donald,”
Strongly agree Agree Disagree Strongly disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Column B

Theme 4: department which is highly responsible for CSR activities in
context of competitive advantages
Finance department Marketing HR production
0
1
2
3
4
5
6
Column C

Theme 5: society get more attracted towards product services for applying
CSR to operate business activities
Yes No
0
1
2
3
4
5
6
7
8
9
Column C

Theme 6: services is required for MC' Donald's profitability
Food services Customer dealing services Marketing and advertising
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Column C

Theme 7: MC' Donald's service qualities in comparison to KFC
Best Better Good Bad Worse
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Column C

Theme 8: Continuously apply CSR activities to improve profitability and
competitive advantages in future time
Yes No
0
1
2
3
4
5
6
7
8
9
10
Column C

Reference
Leary, M. R., 2016. Introduction to behavioral research
methods. Pearson.
Lushey, C. J. and Munro, E. R., 2015. Participatory peer
research methodology: An effective method for obtaining
young people’s perspectives on transitions from care to
adulthood?. Qualitative Social Work, 14(4), pp.522-537.
Mackey, A. and Gass, S. M., 2015. Second language research:
Methodology and design. Routledge.