An Analysis of Quality Management Practices at McDonald's Restaurant

This report provides an in-depth analysis of quality management practices at McDonald's, a leading fast-food chain. It examines the company's approach to inspection, assurance, and quality planning, highlighting the importance of quality control and total quality management. The report delves into core quality management principles, including customer focus, workforce focus, continuous improvements, and process management. It explores various quality measures, such as performance and reliability, and discusses the company's quality improvement initiatives. The report emphasizes the significance of quality in maintaining a competitive edge within the fast-food industry and achieving customer satisfaction. The report references various sources to support its findings.

Running Head: Quality Management
Quality management

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Table of Contents
Introduction.................................................................................................................................................1
Process of Inspection and Assurance...........................................................................................................1
Quality Planning......................................................................................................................................1
Quality Control........................................................................................................................................1
Quality Assurance...................................................................................................................................1
Total Quality management......................................................................................................................2
Core quality management principles...........................................................................................................2
Customer Focus.......................................................................................................................................2
Workforce Focus.....................................................................................................................................2
Continuous Improvements.......................................................................................................................2
Process Management...................................................................................................................................3
Quality Measures.........................................................................................................................................3
Quality Improvements.................................................................................................................................3
Conclusion...................................................................................................................................................4
References...................................................................................................................................................5

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Introduction
McDonalds's is known as one the leading fast-food chain in the food sector. There are almost
32000 restaurants that are offering products to more than 60 million customers on a daily basis.
The main focus of the company is to induce customers towards their product. McDonald's is
considered as a place which is not only for teenagers but also for the families. Millions of dollars
are spent on the marketing and promotion of the products. The business was established by two
brothers and also the business started by opening a small restaurant in 1940. It is an American
Hamburger and fast food restaurants chain. The company offers a variety of burgers, French
fries and also milkshakes to the customers. In this report, the main focus will be given on the
quality management taken into consideration by the company. It is essential for the company to
take proper quality management so that the company can survive in the competitive environment
in an effective manner.
Process of Inspection and Assurance
Quality Planning
Quality planning is essential to conduct the operations of the organization. Every organization
considers the quality planning so that the satisfaction level of the customers can be enhanced in
an effective manner.

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Quality Control
The quality management team of the company tries to fulfill the criteria for the activities that are
considered by the organization. They also consider the proper feedback from the customers to
enhance the business. They also give emphasis to the community to provide best and safe food
among the people. Also, the inspection is done by the company and it is one of the essential
strategies of the company. The management team also gives focus on the diet contents and
nutrition of each food items (Wang & Chang, 2016).
Quality Assurance
The company adopts the method to prevent the mistakes at the time of manufacturing the
products and also avoids the problems at the time of delivering the services to the customers.
McDonald's ensures that the warmth of the home reaches the highest expectations. The company
has also implemented food safety measures. Food means quality that should be served by the
company. The company selects best and fresh vegetables that enhance the quality of the
products (Konieczka & Namiesnik, 2016).
Total Quality management
Total quality management programs are considered as an important approach to management.
Total quality management of McDonald does consist of the employees who are at work on time
and also dressed in a proper manner. The employees of the organization also make sure that the
customers receive the safe food and before serving the food the hands should be washed
properly. The employees should also follow the standard operating procedures so that the
customers can attain effective service and quality. Also, the company gives emphasis to the
cleanliness of the restaurants. Also for the company, the quality is related to the delivery of fast,
accurate and friendly service with a smile (Oakland, 2014).
Core quality management principles
Customer Focus
The company gives emphasis on enhancing the satisfaction level of customers. The brand
mission of the company is "to be our customer's favorite place and way to eat". The company
operators, supplies, and employees cooperate to attain the needs of the customers. The company
also offers high-quality food and also the better services in a friendly and enjoyable environment

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at a great value. The company also aims to inspire and motivate the people to live a balanced and
active lifestyle. If the company does not have the customers, then the efforts will be wasted. So it
is essential for the company to attract the customers towards the company (Goetsch & Davis,
2014).
Workforce Focus
The employees of the organization serve customers in an effective manner. The employees of the
organization give focus on the teamwork and also on high energy to get the job done. The quality
of the company is that the employees serve the customers fast and also with a friendly service.
Continuous Improvements
To survive in the competitive environment McDonald's has offered quality and value to the
customers. It also takes into consideration continuous improvement process that creates to offer
total quality management. So, the company gives a lot of attention to enhance the satisfaction
level of the consumers and also to enhance the quality standards like trained employees and
enhancement in the quality products (Gorham,Gibson & Irlbeck, 2016).
Process Management
The company gives emphasis on improving the quality of the product and offers a variety of
products so that the satisfaction level of the customers can be enhanced in an effective manner.
The quality control is taken into consideration by the company. The best and fresh ingredients
are used. The process management also follows strict temperature and time control throughout
the entire production process (Zaharia, Dogaru & Boaja, 2014).
Quality Measures
There are various quality measures that are considered by the company. The measures are related
to the:
a.) Performance: It is one of the effective measures that evaluate the efficiency of the
products that are offered to the consumers. The main objective is to provide tasty food to
the consumers and also to offer nutrition to the body.

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b.) Reliability: It is the factor to attain the trust of the customers. The customer should be
able to rely on the products to maintain consistency globally. This factor can also
enhance the growth of the company in an effective manner (Fiscella, Burstin & Nerenz,
2014).
Quality Improvements
There are various quality improvements taken into consideration by the company. The company
has enhanced the quality of meat, bun, and vegetables so that the taste can be improved. The
taste is only the factor that induces the customer to buy the products. If the taste is good, then the
company can easily attain success in the market (Yuen & Cheng, 2015).
Conclusion
By considering this report, it is evaluated that the quality is considered as an important factor to
survive in the competitive environment. So, it is essential that company should give emphasis to
enhance the quality of the products. If the quality that is offered to the consumers is good, then it
can be easy to accomplish the goals and objectives of the organization.

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References
Fiscella, K., Burstin, H. R., & Nerenz, D. R. (2014). Quality measures and sociodemographic
risk factors: to adjust or not to adjust. Jama, 312(24), 2615-2616.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Gorham, L. M., Gibson, C., & Irlbeck, E. (2016). Making a case for McDonald's: a qualitative
case study examining the McDonald's" Our Food, Your Questions" campaign. Journal of
Applied Communications, 100(4), 17-33.
Konieczka, P., & Namiesnik, J. (2016). Quality assurance and quality control in the analytical
chemical laboratory: a practical approach. CRC Press.
Oakland, J. S. (2014). Total quality management and operational excellence: text with cases.
Routledge.
Wang, F. F., & Chang, T. M. (2016). Causal Effect Analysis of Visual Management on
Customer Satisfaction and Repurchase Intention Using McDonald’s as an Example.
In Proceedings of the 6th International Asia Conference on Industrial Engineering and
Management Innovation (pp. 1123-1134). Atlantis Press, Paris.

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Yuen, S. S., & Cheng, C. (2015). Quality Management Measures in Food Supply Chain: An (No.
2). Working Paper Series.
Zaharia, V. V., Dogaru, M. M., & Boaja, D. M. (2014). Quality Assurance in Management for
Food Services. Knowledge Horizons. Economics, 6(4), 139.