Multinational Companies Impact: A McDonalds Case Study in Scotland

Desklib provides past papers and solved assignments. This project analyzes McDonalds' impact on Scotland's business environment.

Successful Business Project
How do multinational companies impact the business environment of the host destination:
McDonalds Case Study
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Executive Summary
The process of globalisation has influenced the local enterprises, entrepreneurs as well as the
workers largely. The process has assisted the large companies all across the world to grow and
expand internationally. Nevertheless, this has affected the regional businesses in both a positive
and a negative manner. These impacts will be identified as well as assessed in this project by
focusing on the case study of the emergence of McDonalds in Scotland. Appropriate
methodologies have been implemented in this project. Primary data has been collected through
surveying and interviewing methods. In addition to that, secondary data has also been through
thematic findings. Following the analysis of the collected data, conclusion along with
recommendations has been provided to the local businesses of the concerned Nation.
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Table of Contents
Introduction......................................................................................................................................4
LO 1.................................................................................................................................................5
LO 2...............................................................................................................................................10
LO 3...............................................................................................................................................13
LO 4...............................................................................................................................................18
Bibliography..................................................................................................................................20
Appendix........................................................................................................................................21
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Introduction
The process of globalisation has resulted in multinational corporations expanding their
businesses globally. This has affected the local business environment as well as the local workers
of the host destination. In this project, the impact of the emergence of American fast food chain
named McDonalds on the regional business environment prevailing in Scotland will be identified
as well as evaluated. In order to do so, primary data will be collected from the employees along
with the senior managers of the establishment mentioned above. In addition to that, secondary
data will also be gathered for discovering the different ways in which McDonalds might
influence the local businesses in Scotland.
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LO 1
P1 Devise project aims and objectives for a chosen scenario.
Aim
The aim of this business project is to assess and measure the impact of McDonalds on the
business environment prevailing in the host destination of Scotland.
Project
 To assess the economic and social impact of globalisation on Scotland
 To identify both the negative and positive influence of McDonalds on the business
environment existing in Scotland
 To produce commercially viable measurements for mitigating the negative effects of
McDonalds on the business environment prevailing in Scotland
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Deliverables
The deliverables of this project include generation of viable recommendations for the local
businesses of Scotland for mitigating the negative influence of McDonalds.
Scope
The specific project deliverables can be referred to as the scope of a project (Harrison and Lock,
2017).
Included Scope
Both the positive and negative impact of the multinational corporation named McDonalds on the
environment of business in the Scotland due to globalisation will be included in this project.
Additionally, the viable recommendations assessed from the thematic findings will also be
included in this project
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Excluded Scope
The project will exclude the opinions of the consumers regarding the influence of McDonalds on
the business environment that prevails in the Scotland.
Quality Management
Quality management can be referred to as the necessary process required for ensuring the project
will accomplish the predetermined aims and objectives and deliver the desired outcome (Kerzner
and Kerzner, 2017). An excellent quality will be sustained throughout the project by the project
team members, which will be supervised by the project manager.
Resources and Cost considerations
Particulars Costs
Data Collection and Analysis 250
Human Resource 120
Materialistic Resources 150
Technical Support 180
Others 170
Total = 870
Table 2: Resources and cost consideration
(Source: Created by the learner)
Communication plan
What Why Who When Process
Aim and
objectives of the
project
For developing
suitable aims and
objectives
Project team
members
supervised by
project manger
At the beginning
of the project
Discussion
between the
project manager
and team
members
Data Collection For collecting
authentic along
Employees and
managers of
Subsequent to
the selection of
Through
surveying,
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with relevant
data
McDonalds appropriate
methodologies
interviewing and
developing
themes
Data Analysis For analysing the
gathered data
effectively
Project team
members
After collection
of primary and
secondary data
With the
assistance of
critical thinking
and analytical
skills
Appropriateness
of the
recommendations
For providing
the clients with
solutions that are
commercially
viable
Project team
members
Following the
analysis of
gathered data
Discussion with
the client of the
project
Finalisation of
the project
For
accomplishing
the aims and
objectives of the
project
Project team
members
After generation
of conclusion
and
recommendation
Discussion with
the client of the
project
Table 2: Communication plan
(Source: Created by the learner)
Risk log
Identified Risk Chance of
Occurrence
Impact on the
project
Consequences Measurement
Selection of
inappropriate
methodologies
Low Medium The project
manager and team
will come across
various
challenges.
The project
manager must
supervise the
entire method
Assortment of
irrelevant data
Medium High The project
objectives will not
The project team
must be given
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be acquired
effectively.
proper training
prior to
commencement
of the project
Unprofessional
conduct of the
assorted data
Low Low The finalisation of
the project will be
postponed.
The project team
members must
sign an ethical
consideration
form
Analysing the
assorted data
improperly
Medium High The project
objectives will not
be acquired
effectively.
The project team
must be given
proper training
prior to
commencement
of the project
Lack of required
financial resources
High High The project
manager and team
will come across
various
challenges.
The provided
financial resources
has to be allocated
in a proper
manner
Lack of required
critical thinking
and analytical
skills
High Medium The finalisation of
the project will be
postponed.
The project team
must be given
proper training
prior to
commencement
of the project
Table 3: Risk Log
(Source: Created by the learner)
P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and
stages for completion.
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Work Breakdown Structure
Figure 1: Work Breakdown Structure
(Source: Created by the learner)
Gantt chart
Commencement of the Project
Selection of Methodologies
Collection of Primary Data
Collection of Secondary Data
Analysis of Primary Data
Analysis of Secondary Data
Conclusion and Recommendation
Final Drafting
Project Finalisation
3/18 3/28 4/7 4/17 4/27 5/7 5/17
Figure 2: Gantt chart
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Howdomultinationalcompaniesimpactthebusinessenvironmentofthehostdestination:McDonaldsCaseStudyCommencementoftheprojectDevelopmentofproejctaimsandobjectivesResourcesandCostConsiderartionsSelectionofmethodologiesCommunicatingwiththeprojectteammembersDevelopmentofSurveyQuestionnairesandInterviewQuestionsCollectionofprimaryandsecondarydataGatheringprimarydatafromtheemployeesandmanagersofMcDonaldsCollectingSecondaryfromarticlesandjournalsAnalysisofpromaryandsecondarydataAnalysisofprimarydatathoughquantitativemethodsAnalysisofprimarydatathoughqualitativemethodsThematicAnalysisofSecondayDataConclusionandrecommendationFinalDraftingProjectFinalisation

(Source: Created by the learner)
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LO 2
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
Primary Data Collection
Thirty employees along with two senior managers of McDonalds have been selected through
random and purposive sampling technique for collecting primary data.
Survey
Q1. Please Specify your age
Options Number of
respondents
Percentage of
Respondents Total respondents
18 - 25 15 50 30
26 - 40 9 30 30
40 and above 6 20 30
Table 4: Age Specifications
Q2. Has the emergence of McDonalds in Scotland improved the economic conditions on the
nation?
Options Number of
respondents
Percentage of
Respondents Total respondents
Agree 12 40 30
Disagree 9 30 30
Not Sure 6 20 30
Table 5: Economic Impact of McDonalds in Scotland
Q3. Will the establishment of McDonalds in Scotland provide the local business new
business opportunities?
Options Number of Percentage of Total respondents
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respondents Respondents
Yes 12 40 30
No 9 30 30
Not Sure 9 30 30
Table 6: Business opportunity provided by McDonalds
Q4. Are the local fast food businesses suffering due to the establishment of McDonalds in
Scotland?
Options Number of
respondents
Percentage of
Respondents Total respondents
Agree 12 40 30
Disagree 12 40 30
Not Sure 6 20 30
Table 7: Impact of McDonalds on local fast food businesses of Scotland
Interview
Q1. How do you think the local business owners of Scotland responded to the emergence of
McDonalds?
Manager 1 Manager 2
Most of the local business owners, especially the
regional fast food companies have not been able to
accept the establishment of McDonalds in
Scotland. They fear that they will lose all their
customers eventually to the British organisations
and finally they will have to look for alternative
options.
Although most of the regional companies are
looking at the emergence of McDonalds in a
negative manner; nevertheless, there are many
business owners such as meat sellers, grocery
manufactures and others as such, who are viewing
this as an opportunity of forming alliance with the
fast food chain as suppliers.
Table 8: Manager Replies about the response of the local businesses of Scotland regarding
emergence of McDonalds
Q2. How do you think the business operations of McDonalds contributed to the economy of
Scotland?
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