Investigating McDonald's Social Media Influence on Customer Behavior

This assignment examines the influence of social media on McDonald's customer behavior. It analyzes the impact of social media on buying decisions, explores the effectiveness of platforms like Facebook and Instagram, and investigates the age demographics of customers. The assignment also assesses McDonald's use of social media for promotional activities and overall business operations. The findings suggest that social media significantly influences customer behavior, with platforms like Facebook and Instagram playing a crucial role. The study highlights the importance of social media in McDonald's marketing strategy and its impact on customer engagement and sales. The assignment also includes data related to customer preferences for social media platforms and the effectiveness of various promotional channels. The analysis shows a strong correlation between social media implementation and customer satisfaction.

TASK 4

Theme 1: Social media influence to the buying
behaviour of McDonald
Yes
No
Cannot say

Theme 2: In McDonald maximum people
belong to 21 to 30 years age group
21 to 30 years
31 years to 40 years
41 years to 50 years
More than 50 years
0 2 4 6 8 10 12 14
13
4
2
1
Column B

Theme 3: Facebook is mainly influences to the
customers of McDonald
21 to 30 years
31 years to 40 years
41 years to 50 years
More than 50 years
0
2
4
6
8
10
12
14 13
4
2
1
Column B

Theme 4: McDonald consider their operations
and functions through website
Yes
No
Cannot say

Theme 5: All the above elements implemented in
social media of McDonald
0
4
8
12
16
Column B

Theme 6: Instagram mainly
prefer by customers
3
15
2
Facebook
Instagram
Any other

Theme 7: Social media is the best element to
make promotional activities in McDonald
2
1
2
13
2
Mail
Online
Email
Social media
Any other

Theme 8: Television generally prefer by
McDonald to increase products and services
selling
3
13
2
2
Television
Newspapers
Radio
Magazines

Theme 9: Social media effective activity to
influence customers of McDonald
Yes
No
Cannot say
0 2 4 6 8 10 12 14 16
15
3
2
Column B

Theme 10 People are strongly agree with social
media implementation in the business
14
3
2
1
Strongly agree
Agree
Neutral
Disagree
Highly disagree